Conversion rate optimization (CRO), also called design for conversion, is an essential strategy to make the most out of your marketing efforts. Because, at the end of the day, ranking well and getting a lot of traffic is one thing, but having site visitors convert into leads or sales is what ultimately helps your business thrive.

Here are some of the most compelling statistics on design for conversion you should know to help optimize your website.

General Conversion Rate Optimization Stats

  • In April of 2024, people were searching for conversion rate optimization more than ever before (Google Trends)
  • The average conversion rate for landing pages is 2.35% across all industries (Wordstream)
  • As of 2022, the average conversion rate is 4.14% on desktop, while on mobile, the average conversion rate drops to 1.53% (Statista)
  • 50% of businesses believe conversion rate optimization is a crucial digital marketing strategy (Econsultancy)
  • In an analysis of over 1.3 billion sessions from different traffic sources, the average bounce rate was 50.9% (Matomo)
  • The industry with the lowest conversion rate is agencies, at 1.7% (Unbounce)
  • Only 45% of people who visit a form page convert successfully (Zuko)
  • Reducing site load time by just .85 seconds can increase site conversion by 7% (WebFx)
  • Utilizing the color red in CTAs has a 21% chance of improving conversions (HubSpot)
  • CTAs that are customized convert higher at 42% (Mindstamp)
  • Forms that had just 3 fields have the highest conversion rates (HubSpot)
  • Google and Bing have the highest customer conversion rates at approximately 8% (Forbes)
  • On average, companies spend $2,000 per month on CRO-type tools (Forbes)
  • 46% of all Google searches have local intent (Forbes)
  • 81% of consumers say that trust is a key deciding factor when choosing to purchase a product or service (Customer Data Platform Institute)
  • If a website loads in two seconds or less, the conversion rates are 15% higher on mobile devices (Landingi)
  • 50% of shoppers say that images help them determine what to buy (Google)
  • Blog posts that have one list every 500 words get 70% more traffic than posts that do not contain a list (Semrush)
  • You can get 120% more conversions by reducing the number of fields from 11 to 4 on your lead generation forms (NotifyVisitors)
  • Conversions lower by 5% when you prompt users to include their telephone number on your lead generation form (Unbounce)
  • 64% of consumers are more inclined to purchase a product after watching a branded video (Adweek/Motionbox)
  • According to Mailchimp, a “good” website conversion rate falls between 2% and 5% across all industries (Mailchimp)
  • Using human faces as your media instead of stock images helps to humanize your brand and achieve a conversion rate of 17.2% (VWO)
  • 81% of sales happen after seven or more interactions (Automation Ninjas)
  • Social media has the worst conversion rate across all industries, as the average is only 1.5% (Blogging Wizard)
  • USG (user generated content) increases the likelihood of conversion by over 102% (Matomo)
  • The top 10% of highest-performing popups have an average conversion rate of 42.3% (OptiMonk)
  • The finance and insurance industries have a conversion rate of 15.6% (Matomo)
  • Companies with more than 40 landing pages increase the conversion rate by more than 500% (HubSpot)
  • Certain industries like travel have an 8.5% conversion rate for organic search (Ruler Analytics)
  • According to the 2024 Sales Trends Report from HubSpot, the average win rate, a calculation of leads that turn into sales, is 21%, so anything above this is next level (HubSpot)
  • The top 25% of landing pages feature a conversion rate of 5.31% or more (WordStream)
  • Websites that accrue a high conversion rate have been shown to optimize their sites’ desktop experience as much as their mobile ones (CrazyEgg)
  • As ContentSquare reports, desktop pages feature an average conversion rate of 4.03% compared to mobile’s 2.19%, largely attributed to people often using mobile for more casual and entertainment-based searches and activities (CrazyEgg)
  • As HubSpot notes, top sites are often those that effectively implement personalized messaging, leading to an increase in conversions by as much as 21% (HubSpot)
  • These same sites can also boost their ROI, accruing an ROI 150x higher than companies lacking effective personalized messaging (HubSpot)
  • Lastly, these companies can also see a 50% boost in their customer engagement metrics (HubSpot)
  • 40% of marketers have reported that case studies are the best kinds of content for drawing in users ready to make a purchase (Content Marketing Institute)
  • In-person events ranked second in the same study at 28%, with interactive content coming in third at 25% (Content Marketing Institute)
  • 82% of marketers find conversion rate optimization to be a challenging process (Ecommerce Platforms)
  • Pages that are first in SERPs results feature more than a 34% click-through rate, highlighting the importance of having CRO and SEO tactics in place (HubSpot)
  • Companies that incorporate more landing pages into their sites really benefit, as going from 10 to 15 landing pages can bring 55% more leads (HubSpot)
  • Meanwhile, more long-form pages have benefits as well, as they have been shown to increase leads by 220% (Marketing Experiments)
  • Forms are a key part of an effective CRO strategy, but having too many form fields can be a detriment – reducing forms to only 3 fields can increase conversions to 25% compared to only 15% with 6 fields (Jotform)
  • Most forms organizations use actually have 11 fields on average, and bringing that number down to 4 fields can boost conversions by as much as 120% (KyLeads)