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Coffee Presentation 5 Culture Business

The document explores the global coffee culture, highlighting traditional practices from various regions, such as Italian espresso bars and Ethiopian coffee ceremonies. It discusses the evolution of coffee businesses, including the rise of coffee chains and third wave cafés that emphasize quality and sustainability. Additionally, it addresses economic factors, ethical sourcing, and the future of coffee culture with a focus on innovative trends and sustainability.

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vishnuraj1989
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27 views20 pages

Coffee Presentation 5 Culture Business

The document explores the global coffee culture, highlighting traditional practices from various regions, such as Italian espresso bars and Ethiopian coffee ceremonies. It discusses the evolution of coffee businesses, including the rise of coffee chains and third wave cafés that emphasize quality and sustainability. Additionally, it addresses economic factors, ethical sourcing, and the future of coffee culture with a focus on innovative trends and sustainability.

Uploaded by

vishnuraj1989
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd

Global Coffee Culture & Business

From Cafés to Coffee Chains


Coffee as a Social Drink
• Common in meetings and gatherings
• Shared in homes and cafés
• Symbol of hospitality in many cultures
Traditional Coffee Cultures
• Italian espresso bars
• Turkish coffee traditions
• Ethiopian coffee ceremony
Italian Espresso Culture
• Quick standing shots at the bar
• Simple menu focused on espresso
• Strong ritual and rules
Turkish & Arabic Coffee
• Finely ground coffee simmered in pot
• Often flavored with cardamom
• Served unfiltered in small cups
Ethiopian Coffee Ceremony
• Beans roasted in front of guests
• Brewed in traditional pot (jebena)
• Important cultural and social ritual
Cafés in Europe
• Parisian cafés for art and philosophy
• Viennese coffee houses
• Spaces for creativity and discussion
American Coffee Culture
• Larger portions, to-go cups
• Rise of diner coffee and drip machines
• Office coffee and home brewers
Rise of Coffee Chains
• Global brands like Starbucks
• Standardized drinks and experiences
• Spread of specialty beverages
Third Wave Cafés
• Focus on origin and quality
• Skilled baristas and latte art
• Minimalist, modern café design
Specialty Drinks & Trends
• Cold brew and nitro coffee
• Flavored lattes and seasonal drinks
• Ready-to-drink bottled coffees
Coffee & Social Media
• Latte art photos and reviews
• Café aesthetics shared online
• Influences trends and consumer choices
Economics of Coffee
• Global commodity traded on exchanges
• Price volatility impacts farmers
• Need for stable, fair pricing
Fairtrade & Direct Trade
• Certifications for ethical sourcing
• Direct relationships between roasters and
farmers
• Aim to improve incomes and transparency
Sustainability Challenges
• Climate change and crop viability
• Water use and waste management
• Shifting to eco-friendly practices
Specialty vs Commodity Coffee
• Commodity: large-scale blends
• Specialty: high-quality small lots
• Different pricing and consumer segments
Starting a Coffee Business
• Choosing concept: café, roastery, cart
• Location and customer base
• Menu design and pricing
Equipment for Cafés
• Espresso machines and grinders
• Brewers, refrigerators, POS systems
• Investment and maintenance costs
Customer Experience
• Friendly service and consistency
• Comfortable seating and ambiance
• Wi-Fi, music, and lighting
Future of Coffee Culture
• More specialty cafés in new regions
• Innovative drinks and brews
• Sustainability-driven choices

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