INTERNSHIP PROJECT DETAILS

Internship Project Title Webpage UI Design for Three Digital Brands – GlowBerry,
Leaf & Lore, and Cravely

Name of the Intern POOJITHA J

Department B.Tech – Information Technology

Name of the Company TCS iON

Name of the Institute Panimalar Engineering College Chennai City Campus

INTERNSHIP SUMMARY

Start Date End Date Total Effort Project Environment Tools used
(hrs.)
June 1, 2025 August 5, 2025 120 UI/UX Web Design & Branding Figma, Canva, Photoshop,
After Effects
TABLE OF CONTENTS

1. EXECUTIVE SUMMARY

2. INTRODUCTION

3. DUTIES DISCHARGED

4. ACCOMPLISHMENTS AND ACHIEVEMENTS

5. SKILLS ACQUIRED

6. STAR TECHNIQUE

7. CONCLUSION

8. ACKNOWLEDGEMENT & APPENDICES

•Completed internship at TCS iON RIO under the theme of UI/UX Web Design & Digital
Branding.
•Designed and developed three product-based webpages:
•GlowBerry – Organic skincare brand
•Leaf & Lore – Minimal online bookstore
•Cravely – Energetic food delivery app
•Created logos, banners, certification-style stamps, and UI layouts.
•Tools: Figma (wireframes), Canva/Photoshop (visuals), After Effects (promo animation).
•Outcome: Hands-on industry exposure in UI/UX principles, branding, and creative problem-
solving.
INTRODUCTION

• This internship under TCS iON RIO focused on bridging academic knowledge with practical

design experience. The project titled “Webpage UI Design for Three Digital Brands”

involved creating unique webpage interfaces for GlowBerry, Leaf & Lore, and Cravely.

• The internship enhanced my understanding of UI/UX design principles, digital branding,

and visual storytelling. It also helped me develop practical skills in layout design,

creativity, and user-centered thinking, while working independently in a professional,

remote setup.
 DUTIES DISCHARGED
• During my internship at TCS iON, I worked independently on the UI/UX design and digital
branding for three unique digital products — GlowBerry, Leaf & Lore, and Cravely. My core
responsibilities included creating wireframes, logos, promotional banners, and certification-
style stamps that visually represented each brand’s identity and purpose.

• I applied user interface principles to build layouts that were both functional and aesthetically
engaging. Using tools like Figma, Canva, and Photoshop, I designed high-fidelity webpage
prototypes that reflected professional design standards.

• Additionally, I was responsible for maintaining design consistency, managing project files,
meeting deadlines, and documenting progress throughout the internship. This experience
helped me understand the importance of workflow structure, creativity under deadlines, and the
real-world expectations of a digital design environment.
ACCOMPLISHMENTS & ACHIEVEMENTS

•Successfully completed three full webpage UI designs with distinct brand-specific themes
— GlowBerry, Leaf & Lore, and Cravely.
•Created high-fidelity visual assets, promotional banners, and certification-style stamps,
enhancing brand authenticity and appeal.
•Developed cohesive brand identities by integrating typography, color palettes, and layout
structures aligned with user expectations.
•Gained industry-standard portfolio pieces suitable for professional and academic
presentation.
•Improved tool proficiency in Figma, Canva, Photoshop, and basic animation tools like After
Effects.
SKILLS ACQUIRED

• Technical Skills:
• Gained proficiency in UI/UX design, focusing on user-friendly layouts and visual hierarchy.
• Learned wireframing, prototyping, and branding using Figma, Canva, and Photoshop.
• Improved graphic design and visual storytelling through creative use of colors, typography, and
imagery.
• Soft Skills:
• Strengthened time management and problem-solving while working independently.
• Enhanced creativity, attention to detail, and communication through consistent design delivery.
• Built confidence in professional workflow management and digital collaboration.
STAR TECHNIQUE

• Situation:
TCS iON internship project with three digital brands, each requiring a complete design identity from
scratch.
• Task:
Develop full brand identities and professional webpage UIs aligned with each brand’s vision and
audience.
• Action:
• Conducted brand research and competitor analysis.
• Created layouts, logos, and visuals using Figma, Canva, and Photoshop.
• Iterated designs for optimal UI/UX and consistency across digital assets.
• Result:
• Delivered 3 unique, professional webpage designs.
• Enhanced skills in UI/UX design and modern design tools.
CONCLUSION

• The internship was a transformative design experience that strengthened both creative and
technical capabilities.
• Developed practical knowledge in digital branding, user experience, and visual design.
• Built confidence to handle real-world UI/UX projects independently.
• This internship serves as a foundation for future roles in design and creative industries.
• Demonstrated ability to work independently, meet deadlines, and deliver professional-
quality results.
•Gained hands-on experience in brand identity and webpage design, preparing for future
professional opportunities.
ACKNOWLEDGEMENT & APPENDICES
• Acknowledgement:
• Grateful to TCS iON for providing the internship opportunity and hands-on experience.
• Sincere thanks to Dr. S. Kanimozhi, HoD, and all faculty of Panimalar Engineering
College Chennai City Campus for guidance and support.
• Appreciation to mentors, peers, and family for motivation, constructive feedback, and
encouragement throughout the internship journey.
• Appendices / Visual Showcase:
• Brand Logos designed for all three projects.
• Wireframes & Layouts for structured UI planning.
• Banners & Graphics created for digital assets.
• Final High-Fidelity UI Designs showcasing professional webpage interfaces.