Oye bro

Fashion & lifestyle

Oye Bro Clothing & Lifestyle Pvt.
Ltd.
MLA Rd, Shri Bankey Bihari
Mandir]
[Rajpura,Punjab,140401]
India

Business Presentation
Submitted to : Dr. Mayank Agarwal
Submitted by:
[ BBA (LSCM) Animesh,
 About Business
● For the past three years, Oye Bro has been actively selling its clothing collections in international
markets such as Korea, Australia, and Canada through a physical retail outlet. While this expansion
allowed us to gain valuable insights into global fashion trends and customer preferences, the
operations proved to be financially unsustainable due to high overhead costs, international logistics
challenges, and import/export duties.
● After a thorough evaluation, Oye Bro has decided to restructure its business model. Instead of
maintaining a physical store overseas, we are shifting our focus to the Indian market, where demand
for international fashion is rapidly rising.
● Moving forward, Oye Bro will establish a retail outlet in India, dedicated to offering imported
clothing sourced directly from Korea, Australia, and Canada. This strategic shift enables us to:
● Introduce Global Fashion to Indian Consumers
– Curating trendy collections inspired by Korean streetwear, Australian casuals, and Canadian fusion
wear to meet the growing appetite for international fashion.
● Optimize Costs and Improve Profitability
– By discontinuing overseas physical operations and centralizing in India, we reduce rental, staffing, and
logistics costs while increasing revenue potential.
● Tap into India’s Expanding Fashion Market
– With a young, style-conscious population and rising disposable incomes, India provides significant
opportunities for premium and international clothing.
● Strengthen Brand Positioning
– Oye Bro will establish itself as a curator of global fashion for Indian youth, bringing authentic
international designs with exclusivity and quality assurance.
Table of contents
01 02 03 04 05 06
Business Products & Target Market Market Competitive Marketing &
overview services Analysis Opportunity Advantage Sales Strategy
& Business Model

08 09 10 11 12 13
Vision & Problem Long-term Financial SWOT Analysis Conclusion
Mission Statement Goals Projections: Year 1,
Year 3 (Global
Expansion)
Business Overview

Youth-centric D2C fashion & lifestyle brand with focus on custom streetwear and sustainability

Operates digitally via Instagram, WhatsApp, and influencer-led marketing

Core philosophy merges style, personalization, and eco-conscious values

Target: Urban youth and digital-native influencers (18–35) in India, scalable globally

Building a lifestyle movement, not just a fashion label

📍 Registered Office
Address :
Oye Bro Clothing & Lifestyle Pvt. Ltd.
[MLA Rd, Shri Bankey Bihari Mandir]
[Rajpura,Punjab,140401]
India
Products or services
Descriptions
Oye Bro offers customized clothing and lifestyle wear designed for urban
youth. The product range includes:
• Core Apparel: Custom T-shirts, Hoodies, Shirts, Cargos, Jeans.
• Lifestyle Wear: Streetwear, Party Wear, Festive Edits, Limited Drops.
• Accessories: Caps, Tote Bags, Wristbands, Perfumes, Wallets, Belts, etc.
These collections are trendy, eco-friendly, and limited-edition, ensuring
both style and exclusivity.

Pricing strategy
Positioned in the affordable premium segment — higher quality than fast fashion but more
accessible than luxury labels.
• Custom products priced slightly higher to reflect uniqueness and personalization.
• Accessories offered at competitive, entry-level pricing to attract first-time buyers and
increase cart value.
• Seasonal limited edition drops priced to create hype and exclusivity, encouraging repeat
purchases.
Development
• Use of organic cotton, recycled fabrics, and eco-conscious production methods.
• Continuous innovation in design and customization tools to let customers personalize
prints, graphics, and fits.
• Limited-edition streetwear collections inspired by urban culture, music, and festivals.
• Long-term roadmap includes tech integration (AR try-ons, AI personalization).

Customer support
Direct D2C engagement via Instagram, WhatsApp, and future website chatbots.
• Personalized support for customization queries and bulk orders.
• Loyalty programs with referral rewards, early access to drops, and group discounts.
• Focus on post-purchase service — tracking updates, smooth returns/exchanges, and
responsive customer care.
Target Market analysis
Demographic
• Age 18–35 years (Gen Z & Millennials)
• Unisex (inclusive fashion
• Middle to upper-middle income (₹20K–₹80K/month)
• Urban India with global expansion potential

Psychographic
• Fashion-conscious trend followers
• Digital natives (Instagram, WhatsApp)
• Value individuality & personalization
• Eco-conscious, prefer sustainable brands

Competitive landscape
• College & University Students
• Young Professionals
• Influencers & Fashion Trendsetters
• Streetwear & Nightlife Enthusiasts
Market Opportunity $109.5
Indian Apparel
Billion
Projected market size by
Market $53.13
2025

Billion
Women's apparel market
share
3.24%
CAGR
Growth rate (2025-2029

Growth Drivers

Rising urbanization & disposable incomes

Digital-first shopping experiences

Shift toward affordable premium fashion

Growing preference for sustainable clothing

 Competitive Advantage & Business

Model
Key Differentiation Business Model
Customization at Scale – Personalized prints and designs  D2C Channels – Instagram Shop, WhatsApp
forthe individual expression Business, Future E-commerce

 Eco-Friendly Fabr ics – Organic cotton, recycled materials,  Revenue – Direct sales, bulk orders, limited drops,
ethical production accessories
 Premium Quality – Durable, comfortable products with  Cost Structure – Sustainable materials,
superior fi t manufacturing, digital marketing, logistics
 Youth-Or iented Branding – Culture-driven, trend- responsive  Direct Customer Engagement – Personal
identity connections beyond transactions
Marketing & Sales Strategy
 Digital-first: Instagram campaigns with reels, stories, polls, and meme-culture promotions

 Influencer collaborations with micro/nano influencers (5OK-1M followers), campus trendsetters

 Brand visibility: Campus activations, digital templates, collaborations with music & fashion communities

 Customer loyalty: Referrals with rewards and exclusive early access for repeat buyers
Vision & Mission
Vision
To become a global pioneer in customized streetwear, setting new standards for
sustainability, creativity, and youth-driven fashion.

We envision building a lifestyle movement that goes beyond clothing — inspiring the next
generation to embrace individuality, eco-conscious living, and cultural authenticity across India and
the world.

Mission
Our mission is to redefine streetwear by delivering premium, stylish, and eco-friendly apparel that reflects the
personality of every wearer.

Empower young people to express their unique identity through customization and self-expression

Champion sustainability by using organic, recycled, and ethically sourced materials

 Leverage digital culture to build a strong, youth-driven ecosystem around the brand
Problem Statement

Gap in the Market

Fast fashion dominated by mass-produced, generic designs lacking individuality

Poor quality and short garment lifespan creating waste and environmental harm

Young consumers want personalized fashion that reflects identity, sustainability, and community

Despite $59B+ Indian market, affordable yet premium-quality customized streetwear brands are scarce
Long-term Goals
Years 1-3 Community Building — Establish a loyal, youth-driven community through digital culture,
customization, and sustainability

Years 2-4 Omnichannel Expansion — Scale from Instagram & WhatsApp into dedicated e-commerce
platform and launch offline stores in metro cities

Years 3-5 Cultural Collaborations — Partner with global influencers, music artists, and
fashion creators; introduce international drops in key markets

Years 5-7 Global Recognition — Position Oye Bro as a globally recognized eco-friendly streetwear
brand blending style, personalization, and sustainability
 Financial Projections:
Year 1
₹32.4 Lakhs (33.3%) ₹32.4 Lakhs (33.3%)
Total Revenue: ₹64.8 Lakhs Cost of Goods Sold (COGS)
Gross Profit

₹18.0 Lakhs (18.5%) 14.4 Lakhs (14.8%)

Operating Expenses Net Profit

Year 1 Highlights

• Strategic focus on profitability from early operations

• Healthy gross margin enabling marketing investments
• Lean operation model with efficient cost structure
• Digital-first approach minimizes overhead costs
SWOT Analysis
Strengths

Strong Customization USP(Unique Selling Point) – Personalized prints and designs create individuality
Sustainability Focus – Use of organic cotton, recycled fabrics, and eco-conscious production
Direct-to-Consumer Model – Higher margins, direct engagement, and faster feedback loop
Youth-Centric Branding – Strong cultural relevance through memes, trends, and streetwear positioning
Digital-First Strategy – Heavy focus on social media and influencer marketing

Opportunities

Rising Streetwear & Eco-Fashion Demand – Increasing youth demand for sustainable, trendy apparel
Global Expansion – Entry potential in youth-driven markets (Canada, Australia, Korea)
Campus & Influencer Collaborations – Strong foothold in college and youth culture ecosystems
Tech Integration – AR try-ons, AI-based personalization, and gamified shopping experiences
Weaknesses

High Reliance on Instagram & WhatsApp – Limited diversification across sales channels initially
Limited Funding & Scalability – Manufacturing capacity and reach constrained at early stage
Customization vs. Scale – High personalization may slow production efficiency
Price Point Challenge – Premium pricing may deter highly price- sensitive customers

Threats

Fast Fashion Giants – Competition from H&M, Zara, Urbanic, and local players like Bewakoof
Price Sensitivity – Indian market still heavily influenced by affordability
Raw Material Fluctuations – Sustainability-focused fabrics may increase costs
Copycat Brands – Emerging smaller players may replicate designs quickly
Social Media Algorithm Risks – Heavy reliance on Instagram/Trends algorithms for visibility
Suggestion
To improve its business, Oye Bro should:
• Diversify Sales Channels: Expand beyond Instagram and WhatsApp to a dedicated e-commerce
website and future physical stores.

• Enhance Customization: Integrate technology like AR try-ons and AI-based personalization to

improve the customer experience.

• Strengthen Marketing: Build community and collaborate with artists and other brands to reduce
reliance on social media algorithms.

• Communicate Value: Clearly justify premium pricing by highlighting the quality and durability of
products to appeal to a price-sensitive market.
Recommendation
Here are some recommendations for Oye Bro, based on the business plan and general D2C
strategies.
 Product & Design
• Create Limited-Edition Drops: This creates hype and a sense of exclusivity, a key
strategy for streetwear brands.
• Expand Product Categories: As the brand grows, introduce new products like
accessories, footwear, or home goods to increase customer lifetime value.
Enhance Customization with Gamification: Make the design process more interactive
and fun for Gen Z, possibly with a "design-your-own" contest or a virtual design studio.

 Marketing & Community

• Launch a Loyalty Program: Reward repeat customers with points, early access to new
drops, or exclusive discounts to build a loyal community.
• Leverage User-Generated Content (UGC): Encourage customers to share their
custom designs and outfit photos on social media, then re-share this content to build
authenticity and social proof.
• Build an Email/SMS List: Capture customer information to reduce reliance on social
media algorithms and create a direct marketing channel for promotions and
announcements.
Conclusion
 Oye Bro is strategically positioned to disrupt the Indian youth fashion market with its customization, sustainability, and
premium streetwear appeal

 D2C-first model, influencer-led marketing, and community-driven branding to capture Gen Z and Millennial audience

 Addresses shortcomings of fast fashion with unique value proposition: bridging affordable fashion and aspirational
streetwear

 Clear scaling roadmap across digital platforms, pop-ups, and global youth markets

 Positioned to evolve from niche startup to globally recognized eco-friendly streetwear leader within 5–7 years
Thanks!