Introduction to

Samsung AI
Samsung AI is deeply integrated into its consumer
electronics, enhancing user experiences and creating a
smarter and more connected ecosystem. This presentation
will delve into the world of Samsung AI, exploring its impact
on various consumer electronics and the future it envisions.
Biography
Dr. Sebastian Seung is a renowned neuroscientist, physicist, and
artificial intelligence (AI) researcher. He is currently the Chief Research
Scientist at Samsung and a professor of Neuroscience and Computer
Science at Princeton University. Dr. Seung is best known for his
pioneering work in connectomics, the study of mapping neural
connections in the brain, and for bridging the fields of neuroscience and AI.
Here are key highlights from his biography:

Chief Research Scientist at Samsung and Professor at Princeton University.

Focus on computational neuroscience, AI, and connectomics.

Prominent advocate of the idea that “you are your connectome.”

Led the EyeWire project, engaging citizen scientists in mapping neural circuits

Authored the book "Connectome: How the Brain's Wiring Makes

Us Who We Are" (2012).

Former professor at MIT with research spanning neuroscience and

artificial intelligence.

Key contributions to deep learning and machine learning methods

for neural mapping.

Dr. Seung’s work connects biological and artificial systems of intelligence,

contributing to advancements in both neuroscience and AI.
WHAT IS AN AI?
Artificial Intelligence (AI) refers to the simulation of human intelligence by machines, particularly computer systems. It involves creating
algorithms and systems that can perform tasks that typically require human intelligence, such as learning, reasoning, problem-solving,
understanding language, perception, and even decision-making.

Key Components of AI:

Machine Learning (ML): It is Computer Vision:

Natural Language Processing (NLP): Robotics:
a branch of artificial intelligence
The ability of machines to The ability of machines to AI is used in robotics to allow
(AI) that enables computers to
understand, interpret, and interpret and make decisions machines to perform tasks in the
learn from data . It involves
respond to human language. based on visual data. This is physical world, such as
algorithms that identify patterns,
Applications include chatbots, used in image recognition, facial assembly, navigation, or delivery.
make predictions, or take actions
translation services, and voice recognition, and autonomous
based on input data.
assistants. vehicles.
How AI Works:

Data Input: AI systems start by collecting and processing large amounts of data from various sources (text, images, sensors, etc.).
Algorithms and Models: AI uses algorithms, mathematical models, and neural networks to analyze the data.
Training: The training process involves feeding data into the model, allowing it to learn from patterns and make predictions or decisions.
Inference: Once trained, the AI model can make decisions or predictions based on new data it encounters.
Feedback and Improvement: AI systems often continue to improve by learning from their experiences and from user interactions.
This process is called "learning" in the machine learning context.

Examples of AI in Use:

Virtual Assistants: Siri, Alexa, and Google Assistant.

Recommendation Systems: Netflix, Amazon, and YouTube suggesting content based on user behavior.
Autonomous Vehicles: Self-driving cars by companies like Tesla use AI for navigation, object detection, and decision-making.
BALLIE?
Ballie is a small, spherical robot developed by Samsung, first introduced at CES 2020. It
functions as a personal assistant and smart home hub, designed to interact with users
and their environment in a friendly, mobile way. Here's an overview of its main features:

AI-Powered: It uses AI to understand commands, analyze its environment, and interact

with other smart devices in a household.
Smart Home Control: Ballie can control other connected devices like lights,
televisions, and even robotic vacuum cleaners. It acts as a mobile hub for Samsung's
ecosystem of smart home products. Companion Robot: The robot is designed to follow
its owner around, respond to commands, and even help with household tasks. For
instance, it can check on pets, make suggestions for home automation, and capture
video or pictures.
Privacy and Security: Samsung emphasized privacy features, claiming that all data
Ballie collects stays on the device and is processed locally. Ballie showcases Samsung's
vision for AI and robotics, aiming to create more personal, mobile assistants that can
seamlessly integrate into daily life.
Case Study On Company
Samsung is a global technology giant known for innovation and
quality. This presentation will guide you through Samsung's
recruitment process, eligibility criteria , and essential soft skills.

Samsung Recruitment process:

• Online Application: Apply through Samsung's career portal.

• Initial Screening: Resume review and potential phone interviews.
• Aptitude Tests: Assess cognitive abilities and problem-solving skills.
• Technical Interviews: Evaluate technical knowledge and skills.
• Group Discussion: Assess communication, teamwork, and leadership.
• HR Interview: Assess cultural fit, personality, and motivation.
• Medical Check-up: Final step in the recruitment process.
Eligibility Criteria:
• Bachelor's Degree: In relevant fields like CS, math, stats, EE, or physics.
• Technical Skills: Programming (Python, R), data analysis tools, problem-
solving, critical thinking, creativity, communication.
• Additional: Experience, certifications, portfolio. Note: Specific requirements may vary.

Soft Skills:

• Communication Skills: Effective verbal and written communication.

• Problem-Solving Skills: Analytical thinking and creativity.
• Teamwork Skills: Collaboration and interpersonal skills.
• Adaptability and Flexibility: Ability to adapt to change and new challenges.

Conclusion:

• Prepare thoroughly for the Samsung recruitment process.

• Highlight your relevant skills and experience.
• Demonstrate your passion for technology and your commitment to excellence.
BUSINESS NEWS.

1 Samsung new products release:

•Galaxy Z Fold6 and Galaxy Z Flip6

•Galaxy Ring

•Galaxy Watch7 and Galaxy Watch Ultra

•Galaxy Buds3 and Buds3 Pro

2 Samsung current mergers:

As of May 2024, Samsung announced an acquisition of Sonio, a company that specializes in maternal care. The acquisition will combine Samsung Medison's ultrasound business with Sonio's AI technology and
reporting capabilities. The deal is subject to regulatory approval, including from the French Ministry of the Economy and Finance.

3 Samsung revenue growth and profit margin in 2024:

Samsung's revenue in 2024 is expected to be $209.37 billion. Samsung expects revenue growth in 2024 to be higher than the market level. This is due to the mass production of second-generation 3nm GAA
technology and increased demand for AI and HPC applications. Samsung plans to increase its customer base for AI and HPC applications fourfold and increase sales ninefold by 2028.

4 Samsung current market position:

Samsung is currently a leader in the global smartphone market, with a 20.8% share of the market in 2024. Samsung has been one of the top two smartphone manufacturers in recent years, competing with Apple, Xiaomi,

5 Samsung new projects:

• Meeting Storage Needs for Software-defined Vehicles and Next Generation Zonal Architectures. Jul 08, 2024.

• Exynos Modem 5400: Harnessing the Power of Non-Terrestrial Networks. Jun 12, 2024.

• Leading Memory Innovation with HBM3E. May 07, 2024.

•The Perfect Harmony Created by Samsung HBM: Powering the AI Era. Apr 17, 2024.

6 Samsung current challenges and outlook:

-Samsung is facing a number of challenges and has an outlook that includes:

•Profitability.
BUSINESS QUIZ.
What year was Samsung founded?

a) 1938

b) 1950

c) 1969

d) 1975

Which product category did Samsung originally operate in when it was founded?

a) Electronics

b) Construction

c) Trading and Food Processing

d) Telecommunication

What is the name of Samsung’s advanced mobile chipset series?

a) Exynos

b) Snapdragon

c) Kirin

d) Dimensity
 Which of the following is Samsung’s flagship smartphone series?

a) Galaxy S

b) Note

c) A Series

d) M Series

In which country is Samsung’s headquarters located?

a) Japan

b) China

c) South Korea

d) Taiwan

Which AI component would be most important for a self-driving car’s ability to recognize
pedestrians and traffic signals?

a) Machine Learning

b) Natural Language Processing

c) Computer Vision

d) Robotics
 Which key feature of Ballie emphasizes user privacy and security?

a) Data collected by Ballie is stored and processed locally

b) Ballie never records video or audio

c) Ballie only works in offline mode

d) All data collected by Ballie is shared with Samsung servers

What is a distinguishing feature of Samsung's Ballie robot?

a) It processes data in the cloud for faster response times

b) It functions as a smart home hub and personal assistant

c) It controls only Samsung devices

d) It uses facial recognition to unlock smart devices

Which of the following AI applications is heavily dependent on computer vision technology?

a) Language translation

b) Image-based medical diagnostics

c) Autonomous chatbots

d) Speech recognition
 Which of the following strategies has been instrumental in Samsung's global success?

a) Focusing solely on the smartphone market

b)Diversifying into various technology sectors

c) Avoiding partnerships with other companies

d)Limiting investments in research and development

One of the significant challenges faced by Samsung is:

a) A lack of brand recognition

b) Limited access to global markets

c) Intense competition from other technology giants

d) Insufficient funding for research and development

Samsung's future growth is likely to be driven by:

a) A focus on low-cost products

b) A reliance on traditional marketing methods

c) Investments in emerging technologies like AI and IoT

d) A reduction in global expansion efforts

Conclusion and Future
Outlook
Samsung AI is revolutionizing consumer electronics, creating
smarter and more personalized experiences. As AI
technology continues to evolve, Samsung is committed to
pushing the boundaries of innovation and shaping the future
of the connected world.