Business Plan for
Nutriinnovations Retail
Expansion (2025-2026)
As a Business Partner with Nutriinnovations under Nutrisense
International, this plan outlines the expansion of the retail business
targeting major drugstore chains in the Philippines.
Executive Summary
This plan outlines the expansion of the retail business targeting major drugstore chains in the Philippines, including
Mercury Drug, Rose Pharmacy, South Star Drugstore, and others. The focus is on distributing high-quality wellness
supplements, with an emphasis on key products like C’est la Vie blends, Radiance C, and Immuniwell Vitamin C.
Sales Targets Strategy & Profitability
• PHP 30 million for 2025 The strategy involves partnering with top distributors to
• PHP 100 million for 2026 penetrate these chains, emphasizing product innovation,
compliance, and marketing support from Nutrisense.
Leveraging the growing dietary supplements market in
the Philippines (projected at approximately PHP 51 billion Operational costs, including transportation,
in 2025, with a 10.4% CAGR). representation, and admin, are estimated based on
industry standards for distributors (e.g., 5-10% of sales
for each category). With an assumed gross margin of
25% (typical for health supplement distributors), the plan
projects profitability while focusing on sustainable growth
through training, perks, and brand building.
Company Description
Nutriinnovations, powered by Nutrisense International, is a
Philippine-based distributorship program offering exclusive access
to innovative wellness products. As a partner, you benefit from
lifetime discounts, substantial income potential, trainings,
mentorship, and support in formulation, importation, innovation,
brand building, and compliance. The company specializes in
wellness supplements, personal care, and household items,
sourced from USFDA-recognized manufacturers.
Your role as a Business Partner involves expanding retail
distribution by targeting major drugstores via established
distributors. This aligns with Nutriinnovations' model of trust,
reliability, and transparency, allowing focus on customer priorities
while reducing costs in research and importation.
Market Analysis
The Philippine dietary supplements market is booming, valued at USD 795.8 million (approx. PHP 46 billion) in 2024 and projected to reach USD 878 million
(approx. PHP 51 billion) in 2025, growing at a 10.4% CAGR through 2030.
Heightened Health Awareness Aging Population Vitamins and Minerals
Post-COVID demand for immune-boosting Increased need for wellness supplements. Expected to generate PHP 2 billion in revenue
products. in 2025.
Major Drugstore Chains
• Mercury Drug (largest, with over 1,200 stores)
• Watsons (personal care focus)
• Rose Pharmacy (strong in Visayas/Mindanao)
• South Star Drugstore (affordable generics)
• Generika
• The Generics Pharmacy
These chains rely on distributors like Metro Drug for supply. Competition includes established brands like Herbalife and local players, but Nutriinnovations
differentiates through alkaline vitamin C formulations and superfood blends.
Market Opportunities & Challenges
Opportunities Challenges & Mitigation
• Target underserved regions (e.g., Visayas for Rose Pharmacy) • Regulatory compliance (FDA licensing): Addressed via Nutrisense's support.
• Leverage e-commerce integrations with these chains. • Price sensitivity: Addressed via Nutrisense's support.
Products
Nutriinnovations offers a range of innovative wellness supplements, focusing on health, beauty, and immunity. Key products for this expansion include:
C’est la Vie: 16-in-1 Mochaccino Coffee Blend C’est la Vie 19-in-1 Premium Health Drink
A creamy coffee with antioxidants and superfoods (Mangosteen, Refreshing drink for complete wellness.
Guyabano Leaf, Chlorella, Ginko Biloba, Aloe Vera, Brown
Seaweed, Moringa, Cordyceps Mushroom, Agaricus Mushroom,
Gotu Kola, Resveratrol).
Benefits: Healthy daily energy boost.
Radiance C 7-in-1 Alkaline Vitamin C Immuniwell Vitamin C (7-in-1 Alkaline Variant)
For health and beauty. Ingredients: Calcium Ascorbate (alkaline Similar to Radiance C, positioned for immunity. Ingredients:
vitamin C), Collagen, NAC (N-Acetyl-L-Cysteine), Quercetin, Same as Radiance C (Calcium Ascorbate, Collagen, NAC,
Selenium, Vitamin D3, Calcium Carbonate. Quercetin, Selenium, Vitamin D3, Calcium Carbonate).
Benefits: Radiant skin, relief from allergies/sinusitis, immune Benefits: Stronger immune defense, skin health, allergy relief,
boost, collagen production, antioxidant protection. Synergistic overall wellness. Enhances vitamin C's role in infection control
formula enhances absorption; registered trademark. Retail price and wound healing.
example: PHP 349 per box (estimated based on bundles at PHP
548 for two).
Product Diversification &
Compliance
Additional lines for diversification:
• NutriXpert (e.g., Vitaboost C with Collagen)
• Radiance C Vita Naturals (e.g., Immunity variant)
• Natasha Wellness (e.g., Vitamin C with Zinc + D3)
All products are FDA-licensed, imported or locally produced, with
compliance documents provided.
Marketing and Sales Strategy
1 Target Channels 2 Sales Approach
Partner with major distributors (e.g., Metro Drug) B2B negotiations with distributors, offering
to supply Mercury Drug (nationwide), Rose volume discounts, marketing collateral, and
Pharmacy (regional focus), South Star Drugstore product samples. Use Nutrisense's brand-building
(value-oriented), and others like Watsons and support for customized packaging and strategies.
Generika.
3 Marketing 4 Growth Tactics
Digital campaigns (social media, influencers), in- Start with pilot placements in 50 stores in 2025,
store promotions, and trainings for drugstore expand to 200+ in 2026. Leverage
staff. Highlight alkaline vitamin C benefits for Nutriinnovations' perks for resellers.
post-pandemic immunity. Budget: Included in
representation costs.
Operations Plan
Operations focus on efficient distribution as a partner, utilizing Nutrisense's importation and compliance expertise.
Key Operational Costs (Estimated as % of sales)
Transportation 2,000,000 6.7% 6,000,000 6%
Representation 3,000,000 10% 10,000,000 10%
Admin 1,500,000 5% 5,000,000 5%
Total Ops Costs 6,500,000 21.7% 21,000,000 21%
Assumptions: Scaling with sales volume; initial investments covered by partner perks. No store ownership—focus
on wholesale distribution.
Financial Projections & Next Steps
Assumptions: Gross margin 25% (distributor average for supplements). COGS 75%. Other expenses (taxes, misc.) at 2.5%.
Revenue 30 100
COGS 22.5 75
Gross Profit 7.5 25
Operational Costs 6.5 21
Other Expenses (taxes, etc.) 0.75 2.5
Net Profit 0.25 1.5
Funding: Self-funded via partner discounts; potential loans for inventory if needed. Break-even in Year 1, with ROI through scaling.
Risks and Mitigation
• Risks: Market saturation, regulatory delays. Mitigation: Leverage Nutrisense compliance; diversify products.
• Next Steps: Contact distributors, apply for placements, attend trainings.
This plan positions your partnership for success in a high-growth market. For implementation, reach out to Nutriinnovations at their Antipolo office.
