CIT11823X
Design and Systems Thinking
DESIGN &
SYSTEMS
THINKING
| Week 2 (Innovation and Empathy)
PRAYE
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CIT11823X
Design and Systems Thinking
DESIGN &
SYSTEMS
THINKING
| Week 2 (Innovation and Empathy)
INNOVATION
INNOVATION
● a new idea,
method, or device
● the introduction of
something new
Source: Merriam-Webster’s Dictionary
INNOVATION
Innovation guided by design has
come to complement the market’s
view that, in order to innovate, one
must focus on the development or
integration of new technologies and
on opening and/or servicing new
markets: besides these technological
and marketing factors, Design
Thinking consultancy innovates
primarily by endowing products,
services or relationships with new
meanings.
Source: Design Thinking:
Business Innovation (Vianna, et al.)
IMMERSION
IMMERSION
The main objective of the first
phase is to reframe the problem
and arrive at an initial
understanding of it, while the
second phase aims at identifying
the needs and opportunities that
will lead to a solution in the next
stage of the project
Source: Design Thinking:
Business Innovation (Vianna, et al.)
EMPATHY
EMPATHY
Develop a deeper
understanding of
your users.
Source: System Concepts
EMPATHY
The first stage in the Design
Thinking process requires the
entire project team to fully
understand an experience
or problem from the user’s
point of view. This is
achieved by completing and
sharing the insights from in-
depth research with a sample
of the user audience.
Source: System Concepts
EMPATHY
● ensure that designs are based on
unbiased, real-world insights rather
than the preconceived ideas or
assumptions of team members
● gain a clear understanding of user
attitudes and behaviours, as well as
how these vary between different
user groups
● define the problems or pain points
in the current experience that need
to be addressed to deliver a good
user experience
● align thinking and secure team buy-
in early in the design process, so
that the rest of the project can run
smoothly.
EMPATHY
To gain empathy towards people,
we as design thinkers often
observe them in their natural
environment passively or engage
with them in interviews. Also, as
design thinkers, we should try to
imagine ourselves in these users’
environment, or stepping into their
shoes as the saying goes, in order
to gain a deeper understanding of
their situations.
Source: Interaction Design Foundation
The Three Important Stages Questions in
Empathizing With People
Source: Interaction Design Foundation
EMPATHY
When we are in a Design Thinking
team, we have a wealth of ways
at our disposal to enable us to
empathize with our users.
Collectively, these methods offer
us insight into the users’ needs,
and how they think, feel, and
behave. Each method attempts to
enhance the design team's
understanding of their target user
and market, and to appreciate
exactly what users need and want
from their product(s).
Source: Interaction Design Foundation
STEPS IN EMPATHIZING WITH
PEOPLE WHEN CREATING
PRODUCTS
Consolidate Connect with Carefully
what you know your user consider
and don’t know audience research
approaches
Learn by Developed a
observing and shared empathy
asking and
understanding
EMPATHY
Develop a deeper
understanding of
your users.
Source:
[Link]
gn-thinking-empathise/
ACTIVITY
TIME
EMPATHY MAPPING
(an exploration of products catered to people with special
needs)
SCENARIO
When thinking of ways to actually create products,
we always think of people in general. But sometimes
we have to wonder, how are products benefit other
people, especially to those that have disability in
their bodies, like blindness, deafness, or missing
limbs or legs. Have you ever considered if these
products are beneficial these people?
This consideration is called Accessibility, the ability
of a product to cater to people with special needs.
These products tend to be designed weirdly to
normal humans, yet very beneficial and useful to
people with special needs.
GENERAL INSTRUCTIONS:
On a 1 whole yellow pad per group, create an
empathy map by researching an
application/product that is catered towards a specific
niche market for people in need.
STEP 1: Research and identify an application.
Search on Google or on the Google Play Store/Apple
App Store and try to find an application that caters
to disabled people. Describe first the application in 5 to
6 sentences. Use the following reviews and create an
Empathy Map on the application itself.
Draw and use the following template on the following
slide for this.
GENERAL INSTRUCTIONS:
GENERAL INSTRUCTIONS:
Answer the following questions after creating the
empathy map (5-6 sentences each):
1. What are your observations on the map based on
the results you have collected?
2. What are the positive aspects of the application
that you have observed?
3. What were the negative issues raised on the
application itself?
4. In your own personal opinion, what would be the
specific features that would vastly improve the
product in question?
