BMG 936 INTERNATIONAL ENTREPRENEURSHIP BMC POSTER
▪ Business Name: Elderly Care
▪ Group name: Group B
Team members Student ID Contribution (%)
Ihtisham ul Hassan 20036061 25%
Fiaz khan 20048486 25%
Nouman Arif 20032017 25%
Muhammad Mustafa Shabbir 20028599 25%
▪ Campus: London
▪ Seminar Tutor: Philip Cooper
Video Link: https://youtu.be/yVgDId_gLw0?feature=shared
The Business Model Canvas of “Elderly Care”
Value Preposition Customer Relationship Customer Segment
What Business will Do?
Provide In-Home Elderly Care: Justifying the Need with Data Personalized Onboarding: In-home or Customer Segments
Offer personalized support including medical care, daily assistance, and Aging Population: By 2050, 1 in 6 virtual assessments ensure tailored care Primary:
companionship to help seniors live independently at home. people globally will be over 65; in plans.
Use Technology for Smart Monitoring: Elderly individuals (65+) living alone or with
the U.S., this group will grow from Caregiver Matching: Based on skills,
Integrate wearable devices and remote monitoring tools to track health limited family support
58M (2024) to 88M (2050). personality, and cultural fit, with regular
vitals, detect falls, and adjust care plans in real time (Mohan et al., 2024). Families/caregivers of elderly individuals
Deliver Affordable, Tiered Care Packages: Home Care Demand: 90% of reviews.
seniors prefer aging at home. The 24/7 Support: Helpline available for needing support
Offer flexible service plans to meet different budgets, with options for
insurance and government program integration. home healthcare market is set to emergencies and service adjustments Secondary:
Support Families with Transparent Communication: reach $383.66B by 2030, with a (Daynes-Kearney and Gallagher, 2023). Hospitals/clinics needing post-discharge
Provide 24/7 helpline and an online portal for families to monitor care elderly care services
7.9% annual growth(Gerould's, Family Portal: Real-time care updates, vitals
activities, health updates, and caregiver feedback(Zhai et al., 2023).
2025). tracking, and caregiver notes online. Insurance companies seeking home-care
Caregiver Gap: By 2030, the U.S. Regular Check-ins: Monthly supervision and partners (Out of Hospital Care Services, 2025)
will face a shortage of 3.5M feedback surveys ensure quality. Government programs for senior care (e.g.,
Key Partners Key Activities healthcare workers, increasing Feedback Loop: Continuous service Medicaid, VA in the U.S.)
reliance on private elderly care. improvement based on client input.
Local hospitals and clinics Hiring and training caregivers
Value We Add to Existing Models Loyalty & Referral Programs: Incentives for Channels
Holistic Care: Combines medical, repeat clients and referrals.
Geriatric physicians and therapists Conducting home assessments and care daily living, and emotional support • Website with booking platform
Health insurance companies planning —unlike fragmented services. Key Resources
Tech providers (for remote Providing daily care, companionship, and AI-Powered Personalization: • Referral partnerships with hospitals, geriatric
monitoring) health monitoring (Home Care, 2020) Smart monitoring and tailored Certified nurses and caregivers clinics, and insurance providers
Government and nonprofit elderly Ensuring regulatory compliance care plans improve health Health monitoring tech (IoT devices, apps) • Community outreach (churches, senior centers)
Data management and reporting to families outcomes (Bhamidipaty et al., Scheduling and logistics platform
support programs (Hu, Abd Rahman • Social media and caregiver forums
2025). Training programs and caregiver
and Hanafi, 2025) Flexible Pricing: Tiered packages certification tools • Local senior care expos and healthcare fairs
Cost Structure with insurance/government Partnerships with medical professionals
integration make care accessible. (Erkuden Aldaz Arroyo et al., 2023)
Market Needs We Solve
Staff Salaries: ~60% of costs → ~$2M/year Disconnected Care: We bridge the Revenue Stream
Technology & Devices: ~10% → gap between medical and
~$350K/year emotional support. Tiered Service Packages: $1,500–$6,500/month → ~$6M/year
Loneliness: 43% of seniors
Transport & Logistics: ~7% → ~$400K/year
experience loneliness . Pay-Per-Visit: $100–$250 per visit → ~$1.8M/year
Marketing: ~5% → ~$450K/year Preventable Readmissions: 20% of Tech Add-ons: Remote monitoring ($50–$100/month) →
Insurance & Compliance: ~5% → Medicare patients are
~$400K/year rehospitalized within 30 days,
~$60K/year
Office/Admin: ~5% → ~$300K/year often due to poor post-discharge Insurance/Gov. Reimbursements: ~30% of clients → ~$1.2M/year
care.
Estimated Annual Costs: $4.5–5.5 million Affiliate Income: Medical product referrals → ~$20K/year
Estimated Annual Revenue: $9–10 million
References
Bhamidipaty, V., Bhamidipaty, D.L., Guntoory, I., Bhamidipaty, KDP., Iyengar, K.P., Botchu, B. and Botchu, R. (2025). Revolutionizing Healthcare: The Impact of AI ‐Powered
Sensors. Generative Artificial Intelligence for Biomedical and Smart Health Informatics, pp.355–373. doi:https://doi.org/10.1002/9781394280735.ch18. [Accessed 17 Jul.
2025].
Daynes-Kearney, R. and Gallagher, S. (2023). Online support groups for family caregivers: Scoping review. Journal of Medical Internet Research, [online] 25(1), p.e46858.
doi:https://doi.org/10.2196/46858. [Accessed 17 Jul. 2025].
Erkuden Aldaz Arroyo, Elisa Berrios Prieto, Laura Fernández Cordero, Mónica Leiva Marín, López, L.C., Alejandro López Gómez, Benedetti, F. and Díaz-Veiga, P. (2023). Hacia la
profesionalización de las personas cuidadoras: formación y competencias necesarias para el cuidado de largo plazo. Toward the Professionalization of Caregivers: Training and
Skills Needed for Long-Term Care. doi:https://doi.org/10.18235/0005055. [Accessed 10 Jul. 2025].
Gerould's (2025). Aging in Place: Why Nearly 80% of Older Adults Prefer to Stay Home. [online] Geroulds.com. Available at: https://www.geroulds.com/blog/post/aging-in-
place-why-nearly-80-of-older-adults-prefer-to-stay-home?__cf_chl_tk=B5s2eL3fC2Ngm6sbutxXIMkOHPD0MUN.xzSICOAXkTQ-1752784172-1.0.1.1-
J_3XrycYCEBMBAOFmiCWYwjy8pFHRvdL57UEsqT76YA [Accessed 12 Jul. 2025].
Home Care (2020). Comparison of Home Care Solutions | Taking Care. [online] Taking Care Personal Alarms. Available at: https://taking.care/pages/comparing-home-care-
solutions [Accessed 14 Jul. 2025].
Hu, Z., Abd Rahman, N.H. and Hanafi, H. (2025). Non-governmental Organizations’ Role in Promoting Life Satisfaction Among the Elderly Within the Active Aging Strategy.
VOLUNTAS: International Journal of Voluntary and Nonprofit Organizations. doi:https://doi.org/10.1007/s11266-025-00728-0. [Accessed 17 Jul. 2025].
Loneliness in Older Adults (2020). Social Isolation and Loneliness in Older Adults: Opportunities for the Health Care System. [online] www.ncbi.nlm.nih.gov. National
Academies Press (US). Available at: https://www.ncbi.nlm.nih.gov/books/NBK557972/. [Accessed 15 Jul. 2025].
Mohan, D., Duaa Zuhair Al-Hamid, Han, P., Gutierrez, J. and Li, H. (2024). Fall Prediction in Elderly Through Vital Signs Monitoring – A Fuzzy–Based Approach. IEEE Internet of
Things Journal, pp.1–1. doi:https://doi.org/10.1109/jiot.2024.3429516. [Accessed 13 Jul. 2025].
Out of Hospital Care Services (2025). Support Network Sydney. [online] Supportnetwork.com.au. Available at: https://supportnetwork.com.au/out-of-hospital-care/ [Accessed
11 Jul. 2025].
Zhai, S., Chu, F., Tan, M., Chi, N.-C., Ward, T. and Yuwen, W. (2023). Digital health interventions to support family caregivers: An updated systematic review. Digital Health,
[online] 9, p.20552076231171967. doi:https://doi.org/10.1177/20552076231171967. [Accessed 17 Jul. 2025].
