Unit 1
Introduction to Media and
Information Literacy
Media and Information Literacy
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Lesson 1
How Media and Information
Affect Communication
Unit 1| Introduction to Media and Information
Literacy
Media and Information Literacy
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Communication
Do you still remember the
five Cs in 21st-century
skills? These are creativity,
collaboration, critical
thinking, connection, and
communication. Notice that
the communication skill
overlaps and subsumes with
other skills.
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Communication
Communication has a
crucial role in every aspect
of human life regardless of
age, origin, and nature of
work.
It comes from the Latin
word communis, which
means “common.” This
involves the process of
transmitting and delivering
information to an intended 5
Communication Models
Let’s Analyze!
Fig. 2. Communication Process
Study the three illustrations above and determine their similarities with each other.
Communication Models
Shannon and Weaver model refers to a two-way process that
reinforces that the message needs to be deconstructed if there is
a greater noise or disturbance to lessen ambiguity.
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Communication Models
• Shannon and Weaver model helps us understand
how messages travel and how noise can make
communication unclear.
• When noise increases, the message may become
confusing or unclear.
• the receiver (or even the sender) may need to
deconstruct the message—break it down, ask
questions, or seek clarification.
• the receiver can give feedback and ask for clarification to
reduce misunderstanding. 8
Communication Models
Charles Osgood’s model explains the circular process in which
the roles of being a source and a receiver can be interchanged
and done simultaneously with the help of a feedback mechanism.
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Communication Models
Schramm’s model emphasizes the shared experiences and
understanding between the sender and the receiver.
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KEY MOMENTS
The invention of the printing press by Johannes
Gutenberg in the 15th century paved the way for
various technological products that have been
instrumental in changing the face of
communication.
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PHOTO CREDITS
Slide 4: People Chatting by Mohamed Mahmoud Hassan is licensed under CC0 1.0 via
PublicDomainPictures.net.
Slide 8: Media by Nick Youngson is licensed under CC BY-SA 3.0 via Picpedia.org.
Slides 9 and 10: Talk Sign by Eugenio Hansen is licensed under CC0 1.0 via Wikimedia Commons.
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REFERENCES
Austen, Jane. Persuasion. London, England: Penguin Classics, 2012.
de Saint-Exupéry, Antoine. The Little Prince. Translated by Katherine Woods. Harcourt Brace, 1943.
"Fighting Fake News: How Youth Are Navigating Modern Misinformation and Propaganda Online."
Canadian Commission for UNESCO. Updated November 12, 2021.
https://en.ccunesco.ca/blog/2018/11/fighting-fake-news.
Licuanan, Patricia. "Teaching Guide for Senior High School: Media and Information Literacy." Commission
on Higher Education & Philippine Normal University, 2016.
“1.3 The Evolution of Media.” University of Minnesota Libraries. University of Minnesota Libraries
Publishing Services, March 22, 2016.
https://open.lib.umn.edu/mediaandculture/chapter/1-3-the-evolution-of-media/.
Wilson, Carolyn. "Media and Information Literacy: Challenges and Opportunities for the World of
Education." The Canadian Commission for UNESCO’s IdeaLab, November 2019, 1–17.
Orwell, George. Animal Farm. London, England: William Collins, 2021.
Tolstoy, Leo. Anna Karenina. Translated by Aylmer Maude and Louise Maude. Wordsworth Editions, 1995.
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