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Focus Group Interview

A focus group is a guided discussion with a small group aimed at gathering opinions on a specific topic to inform future actions. It differs from regular groups by having a trained facilitator and encouraging open dialogue among members. The document outlines when to use focus groups, how to conduct them before, during, and after meetings, including preparation, facilitation, and data analysis.

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22 views9 pages

Focus Group Interview

A focus group is a guided discussion with a small group aimed at gathering opinions on a specific topic to inform future actions. It differs from regular groups by having a trained facilitator and encouraging open dialogue among members. The document outlines when to use focus groups, how to conduct them before, during, and after meetings, including preparation, facilitation, and data analysis.

Uploaded by

pmep.aandhikholamun
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPT, PDF, TXT or read online on Scribd

Conducting Focus Groups

What is a focus group?

A focus group is a small group discussion


guided by a trained leader, used to learn
more about opinions on a designated
topic, and then guide future action.
How are focus groups different
from regular “groups”?
• They are focused on a specific topic
• They have a trained facilitator
• Members of the group are encouraged to
talk openly about their opinions and respond
to other members
When should you use a focus
group?
• When considering introducing a new
program or service
• When the main concern is depth or shading
of opinion
• When you want to ask questions that can’t
easily be asked or answered in a written
survey
How to Conduct a Focus Group:
Before the meeting:
• Recheck your goals
• Consider other methods
• Find a good leader
• Find a recorder
• Decide who should be invited
• Decide about incentives
How to Conduct a Focus Group:
Before the meeting:
• Decide on the meeting particulars.
• Prepare your questions.
• Recruit your members.
• Review the arrangements.
How to Conduct a Focus Group:
When the group meets:
• Thank people for coming.
• Review the group's purpose and goals.
• Explain how the meeting will proceed and how
members can contribute.
• Set the tone by asking an opening question and
making sure all opinions on that question are
heard.
How to Conduct a Focus Group:
When the group meets:
• Ask further questions in the same general
manner.
• When all your questions have been asked, ask if
anyone has any other comments to make.
• Tell the group about any next steps that will occur
and what they can expect to happen now.
• Thank the group for coming!
How to Conduct a Focus Group:
After the meeting meets:
• Make a transcript or written summary of
the meeting.
• Examine the data for patterns, themes,
new questions, and conclusions.
• Share the results with the group.
• Use the results.

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