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Humanized Banking Project Presentation

This project analyzes a Portuguese bank's marketing dataset using Python and Power BI to understand customer behavior and guide marketing decisions. Key activities include data cleaning, exploratory analysis, and creating interactive dashboards that visualize customer segmentation and conversion rates. The integration of Python and Power BI allows for detailed analysis and insightful visualizations to inform business strategies.

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raushan00035
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12 views8 pages

Humanized Banking Project Presentation

This project analyzes a Portuguese bank's marketing dataset using Python and Power BI to understand customer behavior and guide marketing decisions. Key activities include data cleaning, exploratory analysis, and creating interactive dashboards that visualize customer segmentation and conversion rates. The integration of Python and Power BI allows for detailed analysis and insightful visualizations to inform business strategies.

Uploaded by

raushan00035
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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Banking Data Analysis Project

Python • Power BI • Data Science


Workflow
Project Introduction
• This project explores a bank's marketing
dataset using Python and Power BI.
• Key objectives include:
• - Understanding customer behavior
• - Performing feature analysis and
transformation
• - Building insightful dashboards to guide
marketing decisions
Dataset Overview
• The dataset contains marketing campaign data
for a Portuguese bank.
• Key features include:
• - Age, Job, Marital status, Education
• - Loan status, Contact method
• - Previous campaign outcome and response
• - Target variable: 'y' (whether client subscribed
to a term deposit)
Python Workflow Summary
• 1. Data Loading and Cleaning using Pandas
• 2. Exploratory Data Analysis (EDA) using
Matplotlib & Seaborn
• 3. Encoding categorical data
• 4. Visualizing correlations and distributions
• 5. Preparing dataset for modeling
Power BI Dashboard Overview
• A Power BI dashboard was created using the
same banking dataset.
• Key elements include:
• - Customer segmentation visuals
• - Conversion rate KPIs
• - Interactive slicers for age, job, and marital
status
• - Monthly trend charts and bar plots
Conclusion & Insights
• The project demonstrates how Python and
Power BI can be integrated to:
• - Conduct detailed exploratory analysis
• - Build visual dashboards for business
decisions
• - Uncover insights from structured customer
marketing data

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