Hello Everyone
Top 10 most valuable brands in the world in 2023 accor
ding to FXSSI
Rank Brand Industry Value (in billion USD)
1 Apple inc. Electronics, information technology 482
2 Microsoft Software development 278
3 Amazon Retail business 275
4 Google Internet 252
5 Walmart Retail business 112
6 Facebook Internet 101
7 Samsung Electronics 88
8 Coca-Cola Food industry 67
9 Toyota Automotive industry 59.8
10 Mercedes-Benz Automotive industry 56.1
• A brand is a unique combination of name, logo, design, symbol, or any
other feature that distinguishes a product, service, company, or
individual from others in the marketplace.
• It represents the overall identity and reputation associated with a
particular entity or offering.
• A brand encompasses not only the tangible elements such as visual
representations but also intangible aspects like values, emotions, and
perceptions associated with it.
• Brands are created and managed to establish a distinct and
recognizable presence in the minds of consumers.
• They serve as a promise of quality, consistency, and value, which
helps consumers make choices and develop loyalty towards a
particular product or company.
• Effective branding involves crafting a strong brand image, positioning,
messaging, and consistently delivering on the brand promise to build
trust and establish a long-term relationship with customers.
• Brands play a crucial role in marketing and business strategies as they
enable companies to differentiate themselves in competitive markets,
establish customer trust, command premium pricing, and foster
customer loyalty.
• Successful brands often evoke positive emotions and associations,
and their value extends beyond the physical attributes of the product
or service they represent.
• Reliance Jio has become India's most dominant telecom player. It
enjoys immense popularity among households and there is at least
one person in the family with a Jio connection. Ever wondered about
the meaning behind Jio?
• The Facebook color scheme is set to blue because Mark Zuckerberg
suffers from red-green color blindness.
• McDonald’s feeds more than 68 million people every day. This figure
outnumbers the United Kingdom's population.
Levi Strauss was an aristocrat. He didn’t wear his
brand of denim pants because they were meant for
the labor class.
What is Brand ?
Now guess the brand
• Founded in the year 2010 by Amitava Saha, Sanket
Hattimattur, Prashant Jadav, and Supam Maheshwari
• The products have to be good and hygienic enough to be
used by a kid after all every parent desires to provide their
kids with the best things in the world.
• Extra precautions are taken whenever there is a child
involved, the same goes with shopping, doesn’t matter, if
you are doing it offline or online
• The First online platform that is solely dedicated to kids.
• Food Products by Firstcry
• Chocolates
• Candies
• Sweets
• Breakfast and Cereals
• Snacks
• Jams, Spreads, and Ketchup
• Milk powder containers
• Diapering and Baby Care Products by Firstcry
• Diapers
• Baby Wipes
• Diaper Bags
• Diaper Changing Maps
• Bed Protectors
• Potty Chairs and Seats
• Baby lotion
• Baby Shampoo
• Competitors of Firstcry
• Pampers
• Johnsons
• Huggies
• Himalaya Baby Products
• Chicco Baby Products
• MamaEarth Baby Products
• Mamy Poko
• Libero
• Brand visibility with online and 180+ offline stores
• First Cry offers a wide range of products, so parents can find everything
they need for their children in one place. 2,00,000+ products from
2,000 + national and international brands
• Alliance with brands like Pigeon, Farlin, Mattel, Pampers, Disney etc.
• Four rounds of fund raising from investors like Saif Partners, Valiant
Capital Partner, IDG Ventures India.
• Asia’s No1 Baby care online portal, FirstCry’s website is one of the most
visited websites in India in the baby and kids category. The company has
been investing in SEO and online advertising to maintain its ranking. The
team also focuses on improving the user experience on the website.
This includes improving the website’s navigation, making sure the
website loads quickly and making sure the website is mobile-friendly.
• One price strategy for online and offline both customers
• Kiosk box concepts which are gifted to new mothers in collaboration
with hospitals. It increases customer footfall.
• Firstcry Baby has a highly successful track record of both launching
new products in the domestic market but also catering to the various
market based on the insights from local consumers.
• The domestic market in which Firstcry Baby is operating is both a
source of strength and roadblock to the growth and innovation of the
company.
Brand Management
Process & Architecture
• The brand management process refers to the strategic activities and
steps undertaken by a company to develop, maintain, and enhance its
brand identity and perception in the market.
• It involves managing various aspects of the brand, including
positioning, messaging, visual identity, and customer experience.
• The brand management process typically follows a structured
architecture to ensure consistency and effectiveness.
• Overview of the brand management process and architecture:
• Brand Strategy: The process begins with defining the brand strategy, which
includes establishing the brand's vision, mission, values, and positioning in
the market. This stage involves conducting market research, competitor
analysis, and understanding the target audience.
• Brand Identity: The next step is to develop the brand identity, which
encompasses the brand name, logo, tagline, and overall visual
representation. It involves creating a distinct and recognizable brand identity
that aligns with the brand strategy and resonates with the target audience.
• Brand Messaging: Once the brand identity is established, the focus shifts to
developing the brand messaging. This involves crafting key brand messages,
brand story, and value propositions that effectively communicate the
brand's unique selling points and benefits to the target audience.
• Brand Communication: In this stage, the brand's messaging and
identity are translated into various communication channels,
including advertising, marketing campaigns, social media, website,
and other brand touchpoints. Consistency and alignment across
different communication channels are essential to reinforce the brand
image.
• Brand Experience: The brand management process also emphasizes
delivering a consistent and positive brand experience to customers.
This includes ensuring that the brand promise is reflected in every
interaction customers have with the brand, whether it's through
customer service, product quality, packaging, or user experience.
• Brand Monitoring and Analysis: Monitoring and analyzing the brand's
performance and perception in the market is crucial to brand
management. This involves tracking key brand metrics, customer
feedback, market trends, and conducting brand audits to assess the
brand's health and make informed decisions for improvements.
• Brand Evolution and Adaptation: Brands need to evolve and adapt to
changing market dynamics and consumer preferences. This stage
involves periodically reviewing and refining the brand strategy,
messaging, and visual identity to stay relevant and maintain a
competitive edge.
• Brand architecture is a systematic framework that allows businesses to organize
multiple sub brands, products, and services. It is an integral piece of your overall
brand management strategy that can help your company in developing your
products and services and anticipate challenges that may arise in the process1.
• Defining the brand architecture means setting down general guidelines about
the brand structure, brand elements, and branding strategy. It includes brand
portfolio and brand hierarchy.
• Effective data collection and analysis is required for brand management, with
insights that can help to develop a brand architecture strategy that serves the
best needs of customers and the company. By understanding precisely what
customers desire – both what they say they want and what they actually want –
your brand is better able to hone your
Case Study 2
• It was established by John Cadbury in 1824 in
Birmingham, England.
• Later, In 2010, it was acquired by Kraft Foods and is
currently managed by Mondelez International.
Brand
s of
Cadbu
ry
Target Audience of Cadbury
Digital Marketing Strategy of
Cadbury
• Cadbury’s Social Media Marketing
Oreo launched a campaign called
#AtHomewithOreo targeting children
Make Way For Play #AtHomeWithOreo - YouTube
https://youtu.be/GXp6oCEty-8
https://youtu.be/8Z_GeQSa_LA
• Twitter
• Cadbury’s Twitter page has 317k followers at the time of writing this article
which is higher than its nearest competitor Nestle which has 287k
followers. It has also created Twitter handles for its popular Bournvita,
Gems, etc.
• Instagram
• It should also have to work on increasing its followers base on Instagram as
it’s popular among teenagers of this generation. The engagement ratio is
way less than most of its competitors.
• Website
• It doesn’t have a website with its domain name. It only has a section on its
parent company’s website, Mondelez International. The website also
needs to be optimized so that it gets the first spot on Google’s Search
Engine Results Page (SERP).
Difference between a Brand and a
Product
