BUSINESS STRATEGY
(South )FY 2025-26
India Market Expansion and Growth
The India A co u s ti c a l/ Wa l lp a p e r M arket is expected to register a growth of 28.5% for the forecast period 2021- 2026.Which is Higher from the Expected Global Growth Of 18% during Same tenure
Reasoning –
A- Expanding urban population and changing lifestyles
B- Approach toward interior design
C- Due to increasing disposable incomes
D- Easiness and Time Advantage
: Source - IBEF ( Indian Brand Equity Foundation )
As the growth has been attributed by retail, hospitality, and commercial real estate sectors, the need for Acoustical , non- woven, fabrics (textile) wall covers is expected to increase significantly, considering the durability aspect. India is one of the significant countries in the Asian region (along with Thailand and Malaysia) that are becoming a major market in manufacturing .
New Value Propositions
Focused A p p r o a c h for Below Corporate Clients
Morgan Stanley
CnW
Vestian
DSP
Symmetric
CTS… e t c
Identifying the hospitality projects a n d hospitality design rfi
ms on every zone to start working aggressively. Targeting a value of %
0
2 of total sales from hospitality segment.
Branding a n d hangers to b e p l a c e d .
Since acoustic si on high demand, we are planning to appoint separate hub for acoustical material with tie up with manufacturing unit in Bangalore
Special a p p r o a c h towards few accounts like KGD, SAP Design to promote our healthcare product
range. Satisfactory results are started coming like Yashoda Hospital(at present the largest hospital in South India).
Marketing Plan
Additional sae
lstfo
k
ir sae
ls team.
NewSample Boxwith neatand visible products
Showroom renovation and opening
Discarding of non used colors and adding more vibrancyin the catalogue
ArchitectsScheme like FTS to boostnewArchitects
Annual gathering of Architectswho all worked with usto facilitate them
PR and Media
Engagement & Promotion n
i below digital platforms. Instagram
Pinterest Facebook Twitter
1.
SWOT Analysis
Strength Opportunity
Well ac cepted brand in the influencers segment. New Architects Tapping
Strong presence in corporate fit outs. Introduction of New Collections
Strong Channel network in Metros. Introduction of furniture Brands
High reputation of the parent brand Class B Cities – Like Vijaywada
Weakness Threats
Marketing Strategy Pricing War at the big Projects
Pricing : 15-20% high comparing with the competitor. New material and manufactures
Product Placement Mid Size projects which are cost govern
Limitation in designs/collection.
Influencer engagement programme & branding.
Lengthy delivery timeline
1.
Products
1- Acoustical Panel – Instyle + Gallelio
2- Arte – Wall paper
3- Loose Furniture Multibrand
4- Blinds Serge Ferrari + Softlite
Total Man Power
To
S.No Product Location Post Current Reqruit Current Salary Package Target Total Percentage
1 NA Bangalore Project Manager 0 1 700000
2 Acoustical + Furniture Bangalore BDM 0 1 800000 5,50,00,000.00
3 Blinds + Wall Paper Bangalore BDM 0 1 350000 600000 1,50,00,000.00
4 NA Bangalore Site Suervisor 1 1 300000
3,50,000.00 24,00,000.00 7,00,00,000.00 3.928571429
5 Acoustical + Furniture Chennai BDM 0 1 600000 2,50,00,000.00 2.40
Acoustical + Furniture Hyderabad BDM 0 1 800000 3,00,00,000.00 2.67
1 6
Thank You
