Cracking
BusinessIndia's
Consumer Market
Process
Speaker Name
Designation
Company Name Raj
Shabareesh
Co Founder & Chief AI Officer - Sash.Ai
Meet the AI Guy (No, Not a Robot)
17+ Years in AI Innovation - Spearheaded AI strategy & transformation across Retail, Manufacturing,
Technology, Ecommerce, and Consulting – leading initiatives at Tesco, KPMG, Landmark Group and Dell
Technologies
Global AI Leadership - Built & scaled enterprise AI practices from scratch. Led cross-functional global
teams of Data Scientists, Data Engineers, Business Analysts. Delivered end-to-end enterprise-wide AI
transformations
Current Role: Co Founder & Chief AI Officer - Sash.AI, Building a cutting-edge Gen AI & Agentic AI startup,
Focused on next-gen applications and process disruption. Helping companies adopt modern, AI-first operating
models
Recognitions & Influence: Top 50 AI Makers – GCC, AI Changemaker Awardee, Top AI Leaders to
Watch, AI Advisor & Mentor to CXOs and fast-growing startups
Passionate About: Making AI accessible & impactful, Driving automation at scale and Empowering next-
gen leaders in AI
Agenda
● The Automation Revolution - Journey
● RPA vs Agentic AI
● Mapping & Analyzing Processes
● Identifying Key Business Processes for Automation
● Designing & Implementing BPA
● Live Demo and use cases
● Challenges & Pitfalls
Beyond RPA: How AI Agents Are Redefining Work
Itself
Featured RPA Agentic AI
Data Type Structured only Structured +
Unstructured
Adaptability Low – breaks with High – adapts to
change context and
evolving inputs
Setup Time High manual Self-improving, low-
scripting effort code / no-code
possible
Use Case Simple, repetitive Complex, dynamic
Complexity workflows decision-making
Intervention Need Frequent (e.g., UI Rare – learns from
changes or data data, context, and
variation) feedback loops
Before You Automate, Navigate: Process Mapping &
Analyzing
SIPOC (Supplier-Input-Process-Output-Customer)
A high-level process mapping technique that gives a bird’s-eye view of any business process.
Purpose: Understand who provides what to a process, how it's transformed, and who receives the output.
Flowcharts / BPMN (Business Process Modeling Notation)
Graphical representation to model step-by-step workflows, decisions, and exceptions.
Purpose: Create a visual logic of processes, ideal for identifying inefficiencies, delays, or
automation entry points.
Example: Customer Onboarding in a SaaS Company
● Start → Form Submission → KYC Verification → Email Welcome → Account Setup → End
Not All Work Deserves a Human – Let’s Find It
● Repetitive: Tasks done the same way over and over again, often
involving manual effort.
Ex: Employee onboarding: Entering new employee data into
HRMS, payroll, email system, and IT ticketing tool
● High Volume: Tasks that occur frequently and eat up significant
resources when scaled.
Ex: Customer support ticket classification 500+ tickets/day need to be
read, tagged, and routed manually
● Time-Consuming: Processes that take up valuable time
Ex: Weekly business reporting – Teams spend hours compiling KPIs
from dashboards, spreadsheets, and emails
● Error-Prone: Activities that often lead to mistakes.
Ex: Invoice validation & entry — AP staff manually check invoice against
PO, GRN, and enter into ERP. Errors lead to overpayments or delays
● Introduce Impact vs Complexity matrix to help prioritize what
to automate
Designing & Implementing BPA
Step-by-step Design Guide:
1. Choose one high-impact process
2. Define metrics (e.g., reduce processing time by 50%)
3. Sketch out workflow visually (tools like Miro or Whimsical)
4. Use OpenAI agents for decision logic (e.g., classify leads, draft emails)
5. Pilot → Measure → Scale
● Example: A recruitment firm built a bot that screens resumes using OpenAI and routes top
candidates to Slack with a summary.
Challenges & Pitfalls
● Automating the Wrong Processes
● Lack of Standardization
● Poor Data Quality
● UI Dependency in RPA
● Change Resistance
● Not Built for Scale
● Mitigation Tips:
• Start with low-risk processes
• Keep humans in loop (e.g., approvals, exception handling)
• Create clear SOPs and training
Live Demo
Demo 1: Voice Calling AI Assistant
Demo 2: Automated Insights & Data
Reasoning AI
Thank You
Connect With Me On
https://www.linkedin.com/in/shabareesh-r
aj/
