BROCHURE
WHAT IS A BROCHURE?
• A brochure is an informative paper document for advertising,
which can be folded into a template, pamphlet or leaflet.
• Brochures are promotional documents, primarily used to
introduce a company, organization, products or services and
inform potential customers or members of the public of the
benefits. They are usually distributed inside newspapers,
handed out personally or placed in brochure racks in high
traffic locations.
• The main purpose of a brochure is to extend
the reader's knowledge on one specific topic
in which the brochure centers around.
PURPOSES • A good brochure can help capture the
AND attention of potential customers and it is
FUNCTIONS cost-effective and pocket-friendly than
OF BROCHURE product advertisements on magazines and
newspapers. What’s more, brochures can be
kept for future reference rather than
disposed of after one read-through.