Domestic and Export Market
Intelligence Cell (DEMIC)
• Empowering Agriculture with Market
Intelligence
• Presented by: [Your Name]
• Date: [Date]
Introduction
• - What is DEMIC?
• - A dedicated unit that analyzes domestic and
international market trends.
• - Helps in informed decision-making for
stakeholders in agriculture.
• - Why is it important?
• - Minimizes price uncertainty.
• - Boosts farmer income and export efficiency.
Objectives of DEMIC
• - Provide real-time price forecasts for
agricultural commodities.
• - Promote data-driven decision-making among
farmers.
• - Assist government in policy formation.
• - Monitor global market trends and export
opportunities.
Functions of DEMIC
• - Data Collection: Prices, arrivals, weather,
input cost.
• - Analysis & Forecasting: Use of econometric
models and AI.
• - Dissemination: Through SMS, mobile apps,
portals, and media.
• - Feedback Loop: Collecting stakeholder
feedback for better accuracy.
Domestic Market Intelligence
• - Forecasting of commodity prices at sowing
and harvesting stages.
• - Regional trend analysis (mandi level data).
• - Identification of surplus and deficit zones.
• - Example: Price forecast for onion in Tamil
Nadu mandis.
Export Market Intelligence
• - Tracking international price movements and
demand-supply trends.
• - Identifying export potential commodities
(e.g., basmati rice, spices).
• - Advising farmers on quality standards and
certifications for exports.
Technologies Used
• - AI and Machine Learning for price prediction.
• - GIS Mapping for crop pattern analysis.
• - Web portals and mobile apps for real-time
dissemination.
Stakeholders
• - Farmers: Primary beneficiaries.
• - Policymakers: Use data for subsidies, MSP,
etc.
• - Exporters & Traders: Strategic planning.
• - Researchers & Institutions: Academic inputs
and validation.
Impact & Case Studies
• - Increased profit margins for farmers due to
price forecasting.
• - Reduction in distress selling.
• - Export diversification and increase in foreign
exchange earnings.
Challenges
• - Incomplete or delayed data from mandis.
• - Low digital literacy among farmers.
• - Volatility in international markets.
• - Need for frequent updates and localized
forecasts.
Way Forward
• - Expand reach through regional languages
and vernacular content.
• - Integrate with crop insurance and FPO
platforms.
• - Develop AI-powered chatbots for real-time
farmer assistance.
• - Strengthen global trade intelligence network.
Conclusion
• - DEMIC is a vital tool in modern agriculture.
• - It bridges the gap between the field and the
market.
• - Empowering Indian agriculture to be globally
competitive.
Q&A
• Thank you!
• Open to questions.