Design Thinking Principles
Design thinking principles revolve around understanding user
needs, fostering collaboration, and iterating on solutions.
Design thinking is a human-centered approach to problem-
solving that emphasizes understanding user needs and creating
innovative solutions.
It's not a linear process; teams can move back and forth between
stages as needed.
Key principles include user-centricity, empathy, ideation,
experimentation, and a bias for action.
These principles are applied through a five-stage process:
empathize, define, ideate, prototype, and test.
KEY PRINCIPLES
User-centricity and Empathy:
The core of design thinking is understanding the user's needs, behaviors, and
motivations through observation and interaction.
Collaboration:
Design thinking encourages diverse perspectives and collaboration to
generate a wide range of ideas and solutions.
Ideation:
This involves brainstorming and generating multiple potential solutions to a
problem.
Experimentation and Iteration:
Teams create prototypes and test them with users, learning from feedback and
refining their solutions.
Bias for Action:
Design thinking promotes a mindset of taking action, experimenting, and
learning through doing.
Feasibility, Desirability, and Viability:
Solutions should be desirable to users, technically feasible to implement,
and viable for the organization to sustain.
Iterative Approach:
Design thinking is not a one-time process; it involves revisiting and
refining solutions based on feedback and new insights.
PHASES OF DESIGN THINKING
Empathize: Deeply understand the user's needs and challenges through
research and observation.
Define: Clearly articulate the problem statement based on the insights
gathered during the empathize phase.
Ideate: Generate a wide range of potential solutions to the defined
problem.
Prototype: Create tangible representations of the solutions to test and
refine.
Test: Evaluate the prototypes with users, gathering feedback to improve
the solutions.