Pitch Deck

Project name
 Instruction:

Define your company in a single declarative sentence.

(Client benefit slogan or mission)

LOGO

My Awesome Start-Up
Subtitle or Tagline

Founder Contact Info & Date

 THE PROBLEM Instruction:

Describe the pain of your customer. How is this

addressed today and... what are the shortcomings to
current solutions.
The Problem
What are the problems your product or service is going to address?

Target audience has this Target audience wants to Existing solutions are
frustration. solve this problem. broken or nonexistent.

You can add more details to You can add more details to You can add more details to
further illustrate this problem. further illustrate this problem. further illustrate this problem.
Facts or graphics may help. Facts or graphics may help. Facts or graphics may help.

Founder Contact Info & Date

 THE SOLUTION Instruction:

Explain your eureka moment. Why is your value

proposition unique and compelling? Why will it
endure? And where does it go from here?
The Solution
How is your product or solution going to address the problems from the previous slide? Highlight how some of the
features solve those problems.

Your product or service This solution addresses This solution is better than
solves this problem. your audience's need. existing alternatives.

You can add more details to You can add more details to You can add more details to
further illustrate this problem. further illustrate this problem. further illustrate this problem.
Facts or graphics may help. Facts or graphics may help. Facts or graphics may help.

Founder Contact Info & Date

 Instruction:

This message should explain what you do, how you

are different, and why you are worth investing in.
What is your promise to consumers?
Zero in on the heart of your service and highlight what
stands out about the product/service you provide.

A clear and compelling message that conveys

your unique value proposition.

Founder Contact Info & Date

 PRODUCT(S) / SERVICE(S) Instruction:

Show your product (can be screenshots of a

prototype) right away so the potential investor/team
member can envision him/herself using your
Product(s) / Service(s) product/service.

Showcase your product / service!

Product / Service Product / Service Product / Service

You can add more details to You can add more details to You can add more details to
further illustrate this problem. further illustrate this problem. further illustrate this problem.
Facts or graphics may help. Facts or graphics may help. Facts or graphics may help.

Founder Contact Info & Date

 PRODUCT(S) / SERVICE(S) Instruction:

Add pictures for each step if possible

Product(s) / Service(s)
Showcase your product / service!
Step 3
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Founder Contact Info & Date

 TIMING: WHY NOW? TRENDS?

The best companies almost always have a clear

timing explanation or unfair competitive advantage...
Why hasn’t your solution been built before now?

Founder Contact Info & Date

 TIMING: WHY NOW? TRENDS?

● XXX

● XXX

● XXX

20XX 20XX 20XX 20XX

Founder Contact Info & Date
 CUSTOMERS & MARKET POTENTIAL

Identify your customer and your market. Some of the

best companies invent their own markets.

Founder Contact Info & Date

 CUSTOMERS & MARKET POTENTIAL

TAM SAM SOM

XXX XXX XXX

Founder Contact Info & Date

 THE COMPETITION Instruction:

Who are your direct and indirect competitors.? Show

that you have a plan to win.

The Competition
What are other companies doing in this space and how does your product or service fit in within this landscape?

Competitor A Competitor B Competitor C

Budget/Premium LOGO Budget/Premium LOGO Budget/Premium LOGO
B2B/B2C B2B/B2C B2B/B2C

Strength: What makes this Strength: What makes this Strength: What makes this
product or service a top solution product or service a top solution product or service a top solution
for consumers? for consumers? for consumers?
Weakness: Where does this Weakness: Where does this Weakness: Where does this
company falter? company falter? company falter?

The Opportunity: Highlight The Opportunity: Highlight The Opportunity: Highlight

how your solution is superior how your solution is superior how your solution is superior
to this competitor. to this competitor. to this competitor.

Founder Contact Info & Date

 THE COMPETITION

Competitive Advantages
What unique factors give your company a competitive edge? How will you outmaneuver your competitors?

Unique Feature First to Market Proprietary Technology

Highlight the unique factors that Highlight the unique factors that Highlight the unique factors that
give you a competitive advantage. give you a competitive advantage. give you a competitive advantage.

Adoption Rate Unique Pricing Model Exclusive Partnership

Highlight the unique factors that Highlight the unique factors that Highlight the unique factors that
give you a competitive advantage. give you a competitive advantage. give you a competitive advantage.

Founder Contact Info & Date

 THE COMPETITION

Company 3 XXX My Company

XXX XXX

Company 2 XXX Company 1

Founder Contact Info & Date
 MARKET VALIDATION & TRACTION Instruction:

Use key metrics and graphs to validate that your

company has gained traction (user adoption, revenue,
etc.). If you're pre-launch or do not have a minimum
Market Validation & Traction viable product yet, you may want to replace this slide
with a Progress or Timeline slide to illustrate what
you've done and what's to come.

100 CHF 5’000 70%

Key Metric: Monthly Active Users Key Metric: Revenue Key Metric: Profit Margins

Founder Contact Info & Date

 MARKET VALIDATION & TRACTION Instruction:

Use key metrics and graphs to validate that your

company has gained traction (user adoption, revenue,
etc.). If you're pre-launch or do not have a minimum
Market Validation & Traction viable product yet, you may want to replace this slide
with a Progress or Timeline slide to illustrate what
you've done and what's to come.

Audience Segments Monthly Growth

Month 1
Month 2
Month 3
Month 4

Month 5
Month 6

Founder Contact Info & Date

 BUSINESS MODEL

How do you intend to make money? Who is your

“paying customer”? A couple of metrics…

Founder Contact Info & Date

 BUSINESS MODEL

Cost: CHF

Margin/Fee: CHF

Price: CHF

Founder Contact Info & Date

 TEAM

Tell the story of your founders and team members.

Just like a CV, sell yourself as a credible competent
execution freak in your domain.

Founder Contact Info & Date

 THE TEAM

The Team
Who's putting their blood, sweat and tears into this venture? Investors will want to see that the team is passionate,
experienced and going to deliver.

Name Surname Name Surname Name Surname

Chief Executive Officer Chief Executive Officer Chief Executive Officer

What is their background? How What is their background? How What is their background? How
did they come to start or join this did they come to start or join this did they come to start or join this
company? company? company?

Founder Contact Info & Date

 ROAD MAP & GO-TO-MARKET

What have you done so far and what are the next
steps?
Timeline / deadlines for your goals – What are your
current needs?

Founder Contact Info & Date

 ROAD MAP & GO-TO-MARKET

January 20XX June 20XX October 20XX

Jan Feb Mar Apr May Jun Jul Aug Sept Oct Nov Dec

March 20XX July 20XX

Founder Contact Info & Date

 FINANCIALS & MARKETING

How much money are you seeking? And for what?

(Adapt text)

Founder Contact Info & Date

 THE ASK Instruction:

What does your venture still need? What is the goal of

this deck?

The Ask
What are other companies doing in this space and how does your product or service fit in within this landscape?

Funding Goals

Outline the funding needed to achieve your next steps. Why this particular amount? How long do you foresee it
sustaining your future actions? How do you plan to allocate this amount?

Founder Contact Info & Date

 THE ASK Instruction:

What does your venture still need? What is the goal of

this deck?
Timeline

What milestones have you already reached? What's to come? Make a timeline of the next big steps your business
will take and how more funding or investments will speed up your company's progress.

We are looking for CHF xxx in order to xxx, xxx and xxx.

January 20XX June 20XX October 20XX

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Jan Feb Mar Apr May Jun Jul Aug Sept Oct Nov Dec

March 20XX July 20XX

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Founder Contact Info & Date

 THE ASK Instruction:

What does your venture still need? What is the goal of

this deck?
Funding Allocations

Founder Contact Info & Date

 THANK YOU & VISION

Just thank the audience, share your contact details

and include a call to action/vision (together with the
investor).

Founder Contact Info & Date

 Instruction:

Define your company in a single declarative sentence.

(Client benefit slogan or mission)

LOGO

My Awesome Start-Up
Subtitle or Tagline

www.website.ch
Primary Email Address
Address Line 1
Address Line 2
Phone Number

Social Media Icons with Links

Founder Contact Info & Date