INTRODUCTION TO
MEDIA AND
INFORMATION LITERACY
First Quarter — Module 1
is one of the essential skills and competencies that
Media and allow individuals to engage with media and
information providers effectively, as well as develop
Information critical thinking and life-long learning skills to
Literacy socialize and become active citizens (MIL Policy and
Strategy Guidelines by UNESCO, 2013).
Communication
Literacy
Definition of Information Literacy
Terms Media Literacy
Technology Literacy
Media are communication channels which news,
entertainment,
education, information or promotional messages are
What are disseminated. This may include everything that is
broadcasted and narrow casted in different mediums
media? like newspapers, billboards, direct mail, magazines,
telephone, television, radio, fax, and the Internet. In
the Philippines, print media is the number 1 widely
used media next to some electronic media.
Media also define as "physical objects used to
communicate with, or
the mass communication through physical objects
such as radio, television, computers, film, etc." It
also refers to any physical object used to
communicate messages.
Roles of Media are the following:
act as channels of information and knowledge
facilitate informed debates
provide us with information about the world
beyond our immediate experience.
What are function as advocate and social actor on its own
the ROLES right while respecting pluralistic values
OF MEDIA? build a sense of community
function as a watchdog of the government in
promoting transparency
act as a facilitator of democratic process
serve as vehicles for cultural expression and
cultural cohesion
are facts learned or provided about something or
someone. These are often conveyed or represented
through symbols, events, experience, details and
Information many more. It is a broad term that covers processed
data, knowledge derived from study, experience,
instruction, signals or symbols.