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Chapter 1&2 by Brainstomers

The document discusses the significant role of information technology (IT) in business, highlighting trends such as cloud computing and AI, and the importance of mobile commerce and globalization. It outlines strategic objectives of information systems, including operational excellence and improved decision-making, as well as various types of information systems used in marketing. Additionally, it emphasizes the benefits of collaboration and the tools available for enhancing collaborative efforts in business.

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tushar.mkt15
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11 views13 pages

Chapter 1&2 by Brainstomers

The document discusses the significant role of information technology (IT) in business, highlighting trends such as cloud computing and AI, and the importance of mobile commerce and globalization. It outlines strategic objectives of information systems, including operational excellence and improved decision-making, as well as various types of information systems used in marketing. Additionally, it emphasizes the benefits of collaboration and the tools available for enhancing collaborative efforts in business.

Uploaded by

tushar.mkt15
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd

The role of information

technology in Business

IT Investment Technology Trends


Growth
In 2012, U.S. businesses spent $540 Cloud computing, AI, big data, and
billion on IT and $650 billion on blockchain are transforming businesses.
consulting

Mobile and E- Globalization


commerce
Mobile phones and online shopping are
Globalization
Information systems help businesses
essential business tools. connect globally, reduce costs, and
Information systems help businesses
increase efficiency
connect globally, reduce costs, and
increase efficiency.
Strategic business objectives
of information systems
Introduction
Operational Excellence Improved Decision Making

Customer and Supplier New Products, Services, and


Intimacy Business Models

2023
Competitive Advantage Survival
The business information value chain
(figure 1.7)
Contemporary
Approaches to
Information Systems

Technical Approach(Machine,Software,
Hardware)
Behavioral Approach(Human behaviour, User
• 202
experience, Social, Impact)
3
Business process & How IT
improve
Business process isit.
a set of logically
related tasks and behaviors
performed by an organization to
produce a specific outcome—such as
a product or service.
Automation of Tasks
Streamlining Processes 2023

Enabling Process Redesign


Improving Workflow and
Coordination 2023
Enhancing Decision
Making
Faster Response Times
Types of information
syestem used in
marketing
• Transaction Processing System
(TPS)
• Management Information System
(MIS)
• Marketing decision support System
(MDSS)
• Executive Support System (ESS)
• Business Intelligence (BI)
• Digital Dashboard
• 202
3
SYSTEM FOR LINKING THE
ENTERPRICSE

Knowledge Supply Chain


Management Management Enterprise
Customer System Resource
Shares and stores Controls flow of
Relationship Planning
Integrates core
organizational goods and
business
Management(CRM)
Manages customer knowledge. services.
interactions and processes.
relationships.
E-business, E-commerce
and E- government

E-Business E-commerce

• Online business processes


• Digital delivery of government services
• Broad (internal + external) • Public services and administration
• Businesses
• Citizens, businesses, govt agencies
E-goverment

• Online buying and selling


• Narrow (Sales focus)
• Consumer & businesses
Collaboration (definition),
benefits of collaboration and
social business
Benefits of Collaboration Collaboration in Social
Business
• Innovations
• Co-creation with communities
• Efficiency • Cross-sector partnership
• learning
• Shared value creation
• Stromger Impact
• Scalability
• Networking
• Local empowerment
Tools and Technologies for Collaboration

• Wikis. • Collaboration and Social Business


Platforms.
• Virtual Worlds • Virtual Meeting Systems.

• File Sharing Platsform • Enterprise Social Networking Tools


• Version Control Systea (VCS)• Cloud Collaboration Services.
• Project Management Tools • Document Collaboration Tools.
• E-mail and Instant Messaging• Time Management and Scheduling
(IM) Tools.
THANK
YOU!

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