MVP Roadmap
Tool Pitch
Deck
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Table of contents
01 02 03
Introductio Problem & Market
n solution opportunity
04 05 06
Product Team & Financial &
demo timeline metrics
What is a
pitch deck?
A pitch deck is a short presentation that
entrepreneurs use to describe their business
and present it to potential investors. It usually
consists of about 10 slides with:
● An overview of the company's mission
and the product or service offered
● Market opportunity
● Team, financials, etc.
The goal is to garner enough interest from
investors so that they are motivated to invest
in the business
0
1
Introductio
n
Introduction
Our company Our idea
The introduction of your The “our idea” part of a pitch
company in the pitch deck deck should include an
should include a brief explanation of your
overview of who you are and product/service, how it works,
what you do. It should also and what the customer value
include a brief description of is. You should also explain the
why your product or service is market opportunity for your
unique and the value it product/service
provides to customers
Main ideas of a pitch deck
Presentation Investors Value
A great presentation for a When it comes to picking The value of a product is
pitch deck should be investors for a pitch deck, determined by how much
concise, clear and easy to it's important to research customers are willing to
understand. Visual potential investors and pay for it. It's a
elements such as charts, understand their combination of factors,
graphs, images, and videos preferences, goals and including the quality of the
can help to make the interests product, its features, and
presentation engaging how well it meets customer
needs
Key ideas in market opportunity
Research new markets Innovative solutions
Analyze existing customer needs and Utilize technology and customer
identify gaps in the market to find feedback to come up with novel
new opportunities solutions that meet your customer’s
demands or needs
Stay ahead of trends Seasonal spikes
Monitor changes in the marketplace, Identify times of year when demand for
such as shifts in consumer behavior or certain products may spike, such as
emerging technologies, to stay holidays or special occasions, and use
competitive and capitalize on new these times to target customers or
opportunities and trends maximize sales
Six recommendations
Keep it
simple Use visuals Keep it short
Structure your pitch Incorporate visuals or A good pitch deck
deck clearly and make graphics to illustrate should be concise and
sure all the important your message and clear; avoid trying to
points are easy to keep the audience cram in too much
understand engaged information
Make it
memorable Test & iterate Main points
Include impactful Practice presenting A pitch deck is an
stories, statistics, or your deck beforehand overview of your
facts that will help your with friends or business; focus on key
audience remember colleagues for points that get the
your feedback, then use this most important ideas
message afterwards input to refine it across
further
333,000
Users bought our product
9h 55m 386,000
23s km
Estimated delivery time per unit Avg. distance travelled by logistics team
4,498,300,000
Number of users analyzed in our market research
Revenue by quarter
Q1 Q2
January - March April - June
Q3 Q4
July - September October -
December
Follow the link in the graph to modify its data and then paste the new one here. For more info, click here
Competition comparison
Competenc
Features Value Pricing Trial Share
e
Company
Fuel economy Special offers $23,000 No Low 8%
A
Company
Design Reliability $27,000 No Low 5%
B
Company
Performance Repairs $30,000 Yes High 20%
C
Company
Safety features Marketing $24,000 No High 22%
D
Company
Technology Customers $32,000 Yes Low 10%
E
Company
Comfort Best prices $15,000 Yes High 30%
F
Company
Customization Brand name $45,000 No Low 5%
G
Product infographic
Visuals Features
Showcase the What makes you
design of your product unique?
product
Price Users
Share the cost and Speak about the
price with investors target audience
Availability Updates
When is the product Do you plan on
expected to be updating it?
ready?
Timeline of your presentation
1 2 3 4
Provide a brief Engage the audience Identify the Describe how your
overview of the with a compelling customer's pain product or service
pitch deck's content introduction points can solve the
and challenges problem
5 6 7 8
Highlight the unique Analyze the target Explain your financial End with a clear and
value proposition market size, growth needs and briefly concise call to
and benefits of your potential, and outline your action
specific solution competition briefly funding allocation
Organizational chart
CEO
Marketing Sales Production
Marketing associate 1 Sales rep 1 Copywriter
Marketing associate 2 Sales rep 2 Designer
Market size overview
Outer circle
Include the total size of the market, which
$100
represents the entire potential customer
base for the product or service
M
Middle circle $20M
Identify the target market for the product or
service, which may be a subset of the total
market. This could be based on factors such
as demographics, geography, or specific
needs
Inner circle $5M
Indicate the current market size, which
represents the portion of the target market
that the company has successfully captured
Roadmap infographic
Phase 1 Phase 2 Phase 3 Phase 4
Initiative Objective Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Understandin Analyze and understand the
g needs of your target audience
Research existing products in
Conduct
the industry and analyze how
research
successful they are
Brainstorm Generate ideas based on user
ideas feedback and research findings
Develop a Create a basic version of the
prototype product to show investors
Put the prototype through
Test for rigorous testing processes to
usability ensure that it meets user
requirements
Analyze Understand the opinion of the
feedback users who tried your product
KPI dashboard
Revenu Return
$4,000,000 $100,000 $5,000 Product Units
e s
Revenue General costs Profit
Item 1 500 2,000,000 40
Item 2 1,000 50,750 10
Item 3 250 1,500,000 300
Item 4 500 2,000,000 40
Item 5 1,000 50,750 10
Item 6 250 1,500,000 300
Item 7 500 2,000,000 40
Follow the link in the graph to modify its data and then
Item 8 1,000 50,750 10
paste the new one here. For more info, click here
Thanks!
Do you have any questions?
[email protected]
+34 654 321 432
yourwebsite.com
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