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The document outlines the significant problem of mental health issues, particularly burnout and disengagement, affecting a large population in Germany, with a market potential of €800 million. It highlights the lack of peer-led emotional support in workplace wellness initiatives and educational institutions, leading to increased anxiety and emotional disconnection among various demographics. Auralis aims to bridge this gap by providing real-time, peer-based emotional support through an online and offline platform, targeting both B2B and B2C markets.

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Hammad Ghouri
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0% found this document useful (0 votes)
54 views3 pages

Combined

The document outlines the significant problem of mental health issues, particularly burnout and disengagement, affecting a large population in Germany, with a market potential of €800 million. It highlights the lack of peer-led emotional support in workplace wellness initiatives and educational institutions, leading to increased anxiety and emotional disconnection among various demographics. Auralis aims to bridge this gap by providing real-time, peer-based emotional support through an online and offline platform, targeting both B2B and B2C markets.

Uploaded by

Hammad Ghouri
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd

The Problem, Quantified

Problem Description Solution Gap Description


Market of 800 mio €
Mainly burnout and disengagement are Peer-led, structured support is absent in Germany
exacerbated by employees, emotional from most of workplace wellness
Approx. lack of support at work. Rigid hierarchies initiatives. Although there are tools like
70% and lack of emotionally secure
85 % Unmind and 7 Cups, they are not 100%
Freelancers
communication channels are frequent ingrained in the culture of the team. &EAPs(10%
Other General ) €80
causes.(source: Public Health Survey) (Source: Wellness app like 7 Cups)
90% solutions(20%)
€160 million
million
Digital only
platforms (10%)
Many of solutions like Talk Life and Side
80 %
€80 million
Due to stigma, lengthy wait times, or
60% impersonal formats, many students steer by Side are not institutionally integrated. 80% Hospitals and

clear of campus counseling services, They lack immediate, empathy-driven health care
providers(10%)
depriving them of appropriate emotional peer access on-campus. (Source: Student 70% Peer-to-Peer
€80 million

support.(source: Health Ministry studies) counselling Interviews) Support


Platforms(20%) Civil groups
€160 million and

Platforms like Calm or Headspace lack 60% employers(

32 % Employees feel not comfortable talking to 65 % real human interaction. Talk Life offers
20%) €160
million
HR about emotional issues, citing Corporate
concerns about data misuse or support but misses structured peer
50% Emotional

repercussions.(source: Analysis of WHO) empathy training.(Source: Health Tech Listening


Programs
Programs(2
reviews) 0%) €160
million

Because of loneliness, digital exhaustion,


40%
Currently some of the solutions are overly
5 times and academic demands, youth anxiety
75 % clinical, Few provide peer-led, Therapy
has tripled since COVID-19.(source: RKI anonymous empathy solutions. People 30% adjustment
apps (20%)
Privat
Sector(30%)
2023) disagree with it.(source: Expert €160 million
€240 million

Interviews)
20%
45 % Recovery is slowed down by the emotional
88% Peer emotional care is lacking in hospitals.
University &
Campus Listening
disconnection experienced by almost half Services(10%)€80
provide insufficient, non-scalable million
of hospital patients.(source: Health 10%
emotional support, they don’t know the Government
Ministry studies) Public Listening Programs(20
exact feeling of the patients increase Initiatives (10%) %) €160
million
€80 million
stress level.(source: Health literatures ) 0%
Due to their lack of structured peer networks
3 0% and social invisibility, homemakers Homemakers are not included in digital by solution by
experience emotional exhaustion. (source:
80% mental health tools. Although it lacks provider
Family Life Survey) customized support, 7 Cups has reach.
(source: Family Life Survey) 1
HOW IT WORKS

 Online and offline platform


Every 3 in 1 person faces Mental stress  Anonymous listening
Evaluation
Yet 90% won’t seek clinical help due  Emotional support
 Listening classes • Mental stress reduction
to several reasons.
 Review and feedback • Sick leaves of employees
AURALIS bridges that gap offering
real time, peer based emotional • Onboarding Emotional
support. Support
LET’S TALK TO US
• Psychological Safety
PRICING
PLAN Score
[email protected] • Legal Risk
B2B B2C
Are you ready?
www.auraliscare.com • Turnover rate
FREEMIU PREMIUM TIER 1 PREMIUM
M €0/M € 19.99/M €299/M €1499/M
+49 147 85236987

1
… The Offer
(MVP) 1. OUR DASHBOARD 2. OUR COMMUNITY 3. OUR CUSTOMER

B2B2C dashboard
This dashboard will help in live
- Monthly Meetings (same issues) tracking of the revenue generated
(M : Q : A)
- Learn, unlearn, relearn
- Happy Cx is free advertisement
(Free Join)
- Customer feedbacks (Issue Resolver)
UI for a premium experience - Personalized Dashboard … Make investor your customer
- Sign-up, customized theme - Increases engagement and … Transparency on both sides
retention.
- Engaging questioners - We need simple ML backend (Low … Quick problem resolution
- Personality/Attachment Identifiers Inv) … Real time analysis
Target group B2C, quantified
Oberbayern, pop. ~4.7 million: international (20%; source:www.bayern-international.de), Age 18–30: 32% (~1.5 million)( source:www.destatis.de), with min. 1 child
(34%, source: www.statistik.bayern.de) and married (53%, source : www.destatis.de) Typical needs includes: Quick resolution to their issues, growth in : Urban Cities ( Munich 1.5
Million people) other than: Mentally disable and children below the age =< 5 …. They: High willingness to pay for convenience

Target group B2B(2C), quantified:


…. 5,000 organisations in Oberbayern (39% GDP of Bavaria): industry : health, wellness, mobility, education, hospitality, size, ….
… Ideal Partners : Local clinics, health studios, organisations, educational firms, school, collages
…. B2B2C value: new clients, customer data, loyalty tools
3

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