Technology and Livelihood
Grade 8
Education
ICT as a Tool in
Online Marketing
Learning
Targets
• Demonstrate understanding of ICT and online marketing by
identifying common ICT tools and explaining how they are used to
promote products or services online.
• Illustrate the importance of ICT in online marketing by giving
examples of how it helps businesses reach more customers, save
time and money, and communicate effectively.
What is
ICT ?
ICT stands for Information and Communication
Technology. It refers to the use of tools like
computers, the internet, mobile phones, and
software to share and process information.
What is
Online Marketing?
Online Marketing means promoting or selling
products and services using the internet. It is
also called digital marketing.
ICT as a Tool in
Online Marketing
ICT as a Tool in Online Marketing
ICT helps businesses promote, sell, and
communicate with customers online. It makes
selling easier, faster, and more effective by using
websites, social media, apps, and emails.
In short: ICT helps people sell and buy products
using technology.
Examples of ICT Tools
in Online Marketing
Website
Shows products and prices
online
A bakery posts cakes
on their website for
customers to order
Facebook Page
Posts promotions and updates
A small shop shares
their "Buy 1 Take 1"
promo
Shopee/Lazada
Let's people buy and sell
online
A student sells
keychains using
Shopee
Gmail/Email
Sends messages and updates to
customers
A store emails their
customers about a
weekend sale
Canva
Designs posters and ads
Students create a
digital poster for
their homemade
soap
Chatbots
Replies automatically to customer
messages
A business uses
Messenger bot to
answer questions
like “How much is
this?”
Why is ICT Important
in Online Marketing?
Why is ICT
Online Marketing?
Important in
1. Wider You can sell your product not just in
Reach your neighborhood, but all over the
2. Saves country.
You don’t need to print flyers or go
Time and house-to-house. You just post online.
Money
3. Real-Time You can talk to customers right away
Communicati using chat or email.
on
4. Creative You can make digital posters, short
and Fun videos, or slideshows to promote your
Challenges in Using
ICT for Marketing
Internet Some areas have slow or no internet.
Connection
Digital Skills Not everyone knows how to use ICT
tools.
Online Scams It’s important to be safe online and
avoid fake buyers or sellers.
Let’s Work
Together
References
[Link] of Education – Philippines. (2024). MATATAG K to 10 Curriculum Guide: TLE and
ICT Strand. Your paragraph text
↳ Used to align content with competencies in TLE Grade 8.
2. Google Digital Garage. (n.d.). Fundamentals of Digital Marketing.
[Link]
↳ For ICT applications in digital marketing and examples.
3. Chaffey, D., & Ellis-Chadwick, F. (2019). Digital Marketing (7th ed.). Pearson Education.
↳ Provides theoretical framework of ICT in marketing.
4. Facebook Business Help Center. (n.d.). Your paragraph text
↳ Reference for real-life use of ICT (social media) in marketing.
5. TESDA eLearning Courses. (n.d.). Information and Communication Technology Module.
Your paragraph text
↳ Reinforces entrepreneurship through ICT for junior high students.
6. Shopify Blog. (n.d.). E-commerce Marketing Tools. [Link]
↳ Provides tools and case examples of small businesses using ICT.
