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Environmental Scanning

Environmental scanning is a proactive strategy that identifies opportunities and threats by monitoring both internal and external environments, facilitating informed decision-making. Key analytical tools include PESTLE and SWOT analyses, which help organizations like Netflix and Apple navigate various factors affecting their performance. Trend analysis and competitive intelligence further enhance strategic foresight, enabling organizations to adapt and maintain a sustained advantage in their respective markets.

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11 views14 pages

Environmental Scanning

Environmental scanning is a proactive strategy that identifies opportunities and threats by monitoring both internal and external environments, facilitating informed decision-making. Key analytical tools include PESTLE and SWOT analyses, which help organizations like Netflix and Apple navigate various factors affecting their performance. Trend analysis and competitive intelligence further enhance strategic foresight, enabling organizations to adapt and maintain a sustained advantage in their respective markets.

Uploaded by

white80882509
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as PPTX, PDF, TXT or read online on Scribd

Environmental Scanning:

Navigating the Future


Environmental scanning is a proactive strategy. It
identifies opportunities and threats. This process
monitors internal and external environments. It
enables informed decision-making and strategic
adaptation.
What is Environmental
Scanning?

Gathering Analyzing Trends Assessing Impact


Information
Collecting data from Interpreting patterns Evaluating effects on
diverse sources. for insights. the organization.

Key Areas
Political, economic,
social, technological,
legal, environmental
factors.
PESTLE Analysis
Political Economic
Government regulations, trade policies, political Economic growth, interest rates, inflation,
stability. unemployment.

Social Technological
Cultural trends, demographics, lifestyle changes. Technological advancements, automation, R&D.

Legal Environmental
Laws, regulations, compliance requirements. Climate change, resource scarcity, sustainability.
PESTLE in Action: Netflix's
Global Expansion

Netflix's global expansion is a prime example of PESTLE analysis in


action. They navigate political, economic, social, technological,
legal, and environmental factors to succeed worldwide.
SWOT Analysis
Strengths Opportunities

Internal capabilities offering competitive advantage. External factors enhancing performance.

Weaknesses Threats

Internal limitations hindering performance. External factors negatively impacting performance.


SWOT in Action: Apple Inc.

Strengths Weakness Opportunit


es ies
Strong brand,
integrated High pricing, New services,
ecosystem, China AR/VR, health
R&D. reliance, tech,
limited emerging
budget share. markets.

Threats
Competition,
antitrust,
supply chain,
slowdowns.
Trend Analysis
Statistical Methods
Regression analysis, time series analysis.

Qualitative Methods
Expert opinions, scenario planning.

Examples
Market, technology, consumer behavior trends.
Trend Analysis in Action:
Retail's Shift to E-
commerce
1 Early Indicators
Broadband growth, Amazon rise, online sales increase.

2 COVID-19 Impact
Spike in e-commerce adoption, sustained habits.

3 Current Monitoring
Mobile commerce, social commerce, AI personalization.
Porter's Five Forces
Bargaining Power of
Suppliers
Threat of New Entrants
Supplier concentration, substitute
Barriers to entry, economies of availability.
scale.
Bargaining Power of
Buyers
Buyer concentration, price
sensitivity.
Competitive Rivalry
Threat of Substitute
Number of competitors, industry
Products
growth.
Substitute availability, switching
costs.
Competitive Intelligence
Monitoring Strategies Identifying
Advantages
Track competitor pricing and
marketing. Pinpoint competitive
strengths and weaknesses.

Diverse Sources
Public data, industry reports, social media, customer feedback.
Conclusion: Strategic Foresight
Strategic Foresight
Anticipate change.

Proactive Adaptation
Adjust to conditions.

Enhanced Decisions
Improve choices.

Sustained Advantage
Achieve long-term growth.
THANK
YOU
A Presentation by
SANKEERTH.R – 24MBAR129, DHANUSH -
24MBAR116, MANOJ KUMAR - 24MBAR128,
BHUVAN - 24MBAR170

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