Building Technology at Scale
• - Why scale matters (tech, team, org)
• - Brief overview: from 0 → 1 → 10 → 100
• - Tailoring tech decisions to your startup stage
Build for Learning, Not Perfection
(Early Stage)
• - Speed and feedback > perfection
• - Avoid premature optimization
• - Use frameworks that accelerate delivery
Architecture Principles for Early
Stage
• - Monoliths are OK
• - Use managed services
• - Choose simple, boring tech
Team & Process (Early Stage)
• - Small, full-stack teams
• - Founders coding
• - Minimal processes (Trello/Notion > JIRA)
Common Early Pitfalls
• - Overengineering (e.g., microservices)
• - Chasing the perfect stack
• - Skipping observability
When Scale Hits (Growth Stage)
• - Infra can't keep up
• - Tech debt piles up
• - Onboarding is hard
• - Incidents increase
Evolving Architecture
• - Monolith → modular → services
• - DDD & boundaries
• - Queues, caching, scaling DBs
Infra & DevOps Maturity
• - IaC (Terraform, Pulumi)
• - CI/CD pipelines
• - Cost-aware infra
• - High availability
Data & Observability
• - Monitoring, Tracing, Logging
• - Introduce SLOs/SLAs
• - Centralized data pipelines
Team & Org Scaling
• - Split product vs. platform teams
• - Hire EMs and Tech Leads
• - Docs, onboarding, code standards
Security, Compliance & Reliability
• - SOC2, GDPR, HIPAA
• - Incident response
• - Secrets management
What Not to Do
• - Rewrites under pressure
• - Hiring too fast
• - Ignoring developer experience
What Successful Startups Do
• - Internal tooling
• - Code quality & reviews
• - Cross-functional ownership
The Path Forward
• - Tech strategy evolves with business
• - Balance speed vs. scale
• - Scaling is about people too
Q&A
• Questions & Discussion