The Internet and
E-Commerce
Chapter 1
The Internet and
E-Commerce
Section 1-1 Internet Basics
The Internet
Connecting to, Searching, andand
Section 1-2
Using the InternetE-Commerce
Section 1-3 E-Commerce in Action
2
The Internet and E-Commerce
Section 1-1
Why It’s Important
The Internet greatly impacts both our personal
and professional lives.
An understanding of how the Internet came to be
and its vast capabilities can help you realize the
scope of its influence.
Section 1-1 3
The Internet and E-Commerce
Section 1-1
Key Terms
Internet hypertext transfer protocol
Transmission control hypertext markup
protocol/Internet protocol language
World Wide Web domain name
Web browser uniform resource locator
Section 1-1 4
The Internet and E-Commerce
The Basics of the Internet
and the World Wide Web
Using satellites, fiber Internet a global
optics, and network of computers,
communication tools,
telecommunications and information
networks, the Internet resources
connects computers
around the planet.
Section 1-1 5
The Internet and E-Commerce
What Is the Internet?
In 1969, the U.S. Department of Defense
developed ARPANET, an emergency
communications network that grew to become
the Internet.
Section 1-1 6
The Internet and E-Commerce
What Is the Internet?
No single one authority controls the Internet.
A variety of companies, groups, and individuals
work to define how the Internet should work and
how new technologies should be implemented.
Section 1-1 7
The Internet and E-Commerce
Internet Anatomy
Transmission control Transmission control
protocol/Internet Protocol protocol/Internet
protocol the common
(TCP/IP) is the basic underlying language or
language for Internet protocol through which
communications. systems communicate on
the Internet
Section 1-1 8
The Internet and E-Commerce
Internet Anatomy
The Internet is the global World Wide Web
system of computer a vast global collection of
graphical and hypertext
networks that supports the Internet pages that can
collection of resources be read, viewed, and
known as the World Wide interacted with via
computer
Web.
Section 1-1 9
The Internet and E-Commerce
Internet Anatomy
The Web browser is a Web browser a program
software application that used to view, download,
surf, or access Web
was developed to deliver documents
World Wide Web resources
to computers.
Section 1-1 10
The Internet and E-Commerce
Internet Anatomy
Web browsers contain hypertext transfer
applications that can read protocol (HTTP)
the language that moves
hypertext transfer hypertext files across the
protocol (HTTP). Internet and defines the
rules for transferring those
files, which may include
text, graphic images,
sound, video, or other
multimedia
Section 1-1 11
The Internet and E-Commerce
Internet Anatomy
Web browsers read Web hypertext markup
pages coded in a standard language (HTML)
the standard language for
computer language such as the Web browser; an
hypertext markup easy-to-learn standard
language (HTML). that uses tags to structure
text and display visual
elements
Section 1-1 12
The Internet and E-Commerce
Internet Anatomy
A domain name is used to domain name an
identify a numerical Internet addressing scheme
employing words and
protocol (IP) address. phrases to identify and
locate computers on the
Internet
Section 1-1 13
The Internet and E-Commerce
Internet Anatomy
To find a Web page on the uniform resources
Web, you have to know the locator indicates the
address of a Web site; it
uniform resource locator consists of two primary
(URL). parts: the hypertext
transfer protocol and the
domain (or server)
Section 1-1 14
Internet Anatomy
Domain Name Extensions
.edu educational institutions
.com commercial entities
.org nonprofit organizations
.net Internet administrative entities
.gov government sites
Section 1-1 15
The Internet and E-Commerce
Internet Anatomy
E-mail is a system of worldwide electronic
communication.
Send small electronic files as attachments
to e-mail messages.
Send large electronic files via a file transfer
protocol (FTP) site.
Section 1-1 16
The Internet and E-Commerce
Section 1-1
Review
1. How are the operations of the Internet monitored?
2. What are Web browsers, and why are these programs
necessary?
3. How can a domain name reveal clues about an
organization?
4. What is ARPANET? What government department
created it, and what was its original purpose?
Section 1-1 17
The Internet and E-Commerce
Section 1-2
Why It’s Important
Understanding the differences among the various
types of Internet service providers can help you to
select the most appropriate one for your needs.
Finding the right Internet service provider allows
you to use a search engine to access data and take
full advantage of the Internet’s power.
Section 1-2 18
The Internet and E-Commerce
Section 1-2
Key Terms
Internet service provider wireless Internet service
Web host providers providers
wireless Internet crawler-based search
engines
Section 1-2 19
The Internet and E-Commerce
Linking to the Internet
Connecting to the Internet is easier and faster
than ever.
The information superhighway’s access ramps
are all around you.
Section 1-2 20
The Internet and E-Commerce
Types of Internet
Connections
Consider these things Internet service
when choosing an Internet provider a company
that provides other
service provider (ISP): companies or individuals
with access to or a
type of service presence on the Internet
type of connection
(dial-up or broadband)
Section 1-2 21
The Internet and E-Commerce
Types of Internet
Connections
For a monthly fee, Web Web host providers
host providers provide businesses that allow
customers to house their
Web hosting services. Web site documents on
the companies’ servers
Section 1-2 22
The Internet and E-Commerce
Types of Internet
Connections
Many small businesses wireless Internet
offer wireless Internet a system that works
much in the same way as
access to their patrons. a cordless telephone,
adding short-range
radios to stationary
computers, laptops, and
handheld personal digital
assistants (PDAs)
Section 1-2 23
The Internet and E-Commerce
Types of Internet
Connections
To use wireless Internet, wireless Internet
you need to have a service provider (WISP)
wireless Internet service companies that offer
provider (WISP). wireless connection
services to the public
Section 1-2 24
The Internet and E-Commerce
Search Engines
Search engines use key words to access lists of
documents containing those key words.
Section 1-2 25
The Internet and E-Commerce
Search Engines
An Internet directory is a crawler-based search
comprehensive listing of engine search engines
that use automated
Web sites. computer programs to
scan Internet databases
in search of new or
A crawler-based search revised Web pages
engine is useful for finding
up-to-date information.
Section 1-2 26
The Internet and E-Commerce
Section 1-2
Review
1. Why might a user select a cable-modem service over
a dial-up connection?
2. Where can you access a wireless ISP?
3. Why might users prefer the more heavily trafficked
search engines?
4. Name two types of Internet search tools, and explain
how they are different.
Section 1-2 27
The Internet and E-Commerce
Section 1-3
Why It’s Important
E-commerce has revolutionized the business world,
making it essential for companies in virtually every
industry to have an online presence.
Understanding the mechanics of the electronic
marketplace will help you to appreciate its nature,
scope, and importance.
Section 1-3 28
The Internet and E-Commerce
Section 1-3
Key Terms
electronic commerce multichannel retailer
bricks-and-mortar pure-play retailer
business
Section 1-3 29
The Internet and E-Commerce
The Evolution of
Electronic Communication
The introductory stage of the computer revolution
lasted about four decades, when the Internet was
still in the stages of development, revision, and
refinement.
The permeation stage of the computer revolution
began when computer usage took hold in personal
lives, workplaces, homes, and schools. This
continues today.
Section 1-3 30
The Internet and E-Commerce
Characteristics of
E-Commerce
A bricks-and-mortar bricks-and-mortar
business is a traditional business a business
with a physical storefront
business that does not
engage in e-commerce.
Section 1-3 31
The Internet and E-Commerce
Characteristics of
E-Commerce
A multichannel retailer has multichannel retailer
a physical location and an a retailer that sells its
products via traditional
e-commerce component. channels (catalog,
bricks-and-mortar, and
telephone) as well as via
an online channel
Section 1-3 32
The Internet and E-Commerce
Characteristics of
E-Commerce
While some companies pure-play retailers
generate sales from both retailers that sell
primarily through the
real-world and online Internet
storefronts, pure-play
retailers mainly sell online.
Section 1-3 33
The Internet and E-Commerce
Purpose of E-Commerce
The basic goal of e-commerce is to reach and
transact business with customers using
electronic means.
E-commerce is bringing new opportunities,
challenges, and adventures to today’s
business world.
34
The Internet and E-Commerce
Section 1-3
Review
1. How can the introductory and permeation
stages of the computer revolution be
differentiated?
2. Describe how e-commerce has changed
business.
3. What jobs has e-commerce created?
Section 1-3 35
The Internet and E-Commerce
36
End of
The Internet and
E-Commerce
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