Sustainable Startups:
Creating an Eco-
Friendly Business Plan
Aligned with the SDGs
Presented by: -
1.ALYAN SHAMSI (29625)
2.AREEJ SHOAIB (29660)
3.ARSALA RASHID (29661)
4.DANIYAL ROY (29086)
5.MUHAMMAD HAMZA (29848)
6.M. TAHA QURESHI (28721)
7.RUBAISHA (29623)
8.WADOOD ULLAH KHAN (29480)
INTRODUCTION
TO THE PROJECT
This presentation outlines our business plan for a CSR
consultancy and implementation firm dedicated to
fostering environmental sustainability and aligning
business practices with the UN Sustainable Development
Goals (SDGs). This venture aims to empower medium and
large companies to undertake customized and impactful
CSR projects, combining societal benefit with enhanced
corporate reputation.
Our Eco-Friendly Dream Project
A CSR Consultancy & Implementation Firm
Core Business Model
Our Firm provides professional CSR consultancy and implementation services to
medium and large-scale businesses. By designing and executing tailored CSR strategies,
we help clients make a measurable impact in their communities, while simultaneously
enhancing their public image and strengthening stakeholder trust.
Revenue Generation
The business charges service fees for strategic planning, campaign execution, and
reporting. This monetization model not only sustains the business but also ensures that
our work remains rooted in a mission-driven approach focused on long-term positive
change.
Areas of Impact
The business charges service fees for strategic planning, campaign execution, and
reporting. This monetization model not only sustains the business but also ensures that
our work remains rooted in a mission-driven approach focused on long-term positive
change.
Objectives of Our
CSR Firm
Key Roles
Promotion of Customized CSR Enhancing Brand
Responsible Campaigns Value & Impact
We aimBusiness
to guide businesses By designing industry-specific Our services not only
in developing CSR strategies initiatives, we ensure each improve our client’s
that reflect ethical, campaign achieves measurable reputations but also foster
environmental and social impacts and closely aligns with long-term positive effects in
values, supporting a shift client missions. communities and the
toward responsible and environment, combining
sustainable business revenue generation with
practices. social good.
Mind-Mapping: Key Insights
Project Foundations
Market Demand & Target Clients
Corporations increasingly seek to improve image and impact, with medium and large
companies in manufacturing and IT as primary targets for CSR consultancy services.
Team Strength
Our group's diverse skills in marketing, media, psychology, and data analysis allow us to
comprehensively address client needs and manage complex projects.
Revenue Streams & Practical Start
We plan to earn through planning, management, and monthly reporting fees, beginning
with internships and digital campaigns to establish credibility and build experience.
SMART Approaches
To CSR Consulting
Ensuring Effective Implementation
S: Specific M: Measurable
Provide tailored CSR
Set clear targets such
strategy and
as a 20% revenue
implementation for
increase in the next 12
medium and large
months and
companies, focusing on
acquisition of 5 new
measurable and relevant
clients.
business needs.
R & T: Realistic
A: Attainable & Time-Bound
Form partnerships Ensure each CSR initiative
with at least 3 fits client needs and
NGOs or local groups evaluates/report impacts
to expand our reach every 6 months,
and enhance project integrating these practices
into long-term strategic
impact. planning.
Eco-Friendly Approaches
Practices for Sustainability
Digital Documentation
Reduce paper consumption by using digital media for all reports, proposals and
communications; significantly minimizing resource waste.
Virtual Meetings
Conduct consultations online to reduce travel-related carbon emissions and promote
sustainable business practices.
Green Web Hosting
Use web hosting solutions powered by renewable energy to lower the company's digital
carbon footprint.
Recycled Branding
Develop marketing and event materials using recycled or biodegradable resources,
reinforcing our commitment to environmental responsibility.
Alignment with the
SDGs
How Our CSR Business Supports UN Goals
Promoting Well-being and Education
Support SDGs 3 & 4 by organizing health camps, mental health initiatives and educational
programs, including scholarships and vocational training.
Championing Equality and Environment
Advance SDGs 5, 6 & 7 by advocating for gender equality, clean water access, and
investment in renewable energy.
Fostering Economic Growth and Sustainable Cities
Support SDGs 8 & 11 with job creation, fair labor initiatives, and projects for green spaces,
waste management, and improved urban living.
Climate Action
Align with SDG 13 by helping clients cut their carbon footprints and supporting projects
that build climate resilience.
1-5 Years Strategic Plan
Roadmap to Growth
Year 1: Foundation and Client Acquisition
Focus on brand establishment, building a strong portfolio, and gaining initial clients;
particularly in sectors like manufacturing. Retail, and tech where CSR is highly valued.
Early offerings center on audits, strategy design and initial implementation.
Years 2 & 3: Service Expansion and Partnerships
Grow to provide comprehensive CSR campaign management and employee engagement,
build impact reporting systems, and partner with NGOs and green-tech providers.
Year 4: Regional Growth and Digital Tools
Enter broader markets, launch a digital CSR dashboard for impact tracking, and further
develop reporting and analytics capabilities.
Year 5: Market Leadership
Aim to become a leading CSR brand, pursue international collaborations, and support
clients in achieving global CSR certifications.
Conclusion &
Future Outlook
Our CSR consultancy and implementation firm is designed as a
sustainable, innovative, and impactful business aligned with the UN
SDGs. Through strategic planning, eco-friendly practices, and a
phased approach to growth, we empower businesses to be ethical,
socially responsible, and profitable. By leveraging our diverse team
skills and technology-driven solutions, we aspire to lead the market
in Pakistan and contribute meaningfully to both local and global
development goals.
References
Further Reading & Acknowledgement
Key CSR Sources
World Economic Forum, Harvard Business Review, Business News Daily, and McKinsey
& Company provide essential insights into the role of CSR and sustainability in modern
business.
Sustainability Resources
The Environmental Protection Agency, Green Hosting Guide, and the UN SDG portal
offer best practices and guidance for eco-friendly business operations.
