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Fabindia's Retail Strategies and Impact

Fabindia is a retailer of hand-woven garments, home linen, organic food products, floor coverings, bodycare products, lighting, tableware, and cane baskets. It promotes inclusive capitalism through a community owned company model that acts as an intermediary between rural producers and Fabindia. Fabindia's products are natural, craft-based, contemporary, and affordable, sourced from over 40,000 artisans across India to provide rural employment and encourage craftsmanship. Recommendations to Fabindia include expanding online and rural retail, improving customer service and loyalty programs, and enhancing in-store amenities.

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Nikhil ੴ Chouhan
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108 views10 pages

Fabindia's Retail Strategies and Impact

Fabindia is a retailer of hand-woven garments, home linen, organic food products, floor coverings, bodycare products, lighting, tableware, and cane baskets. It promotes inclusive capitalism through a community owned company model that acts as an intermediary between rural producers and Fabindia. Fabindia's products are natural, craft-based, contemporary, and affordable, sourced from over 40,000 artisans across India to provide rural employment and encourage craftsmanship. Recommendations to Fabindia include expanding online and rural retail, improving customer service and loyalty programs, and enhancing in-store amenities.

Uploaded by

Nikhil ੴ Chouhan
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd

RETAIL ASSIGNMENT

TOPIC FABINDIA

ENVIRONMENTAL IMPACTS
Retailers of hand-woven garments, home linen, organic food products, floor coverings, bodycare products, lighting, tableware, cane baskets etc.

Fabindia promotes inclusive capitalism, through its unique COC (community owned companies) model. The COC model consists of companies, which act as value adding intermediaries, between rural producers and Fabindia.

EXTERNAL ENVIRONMENT
Fabindia offers the maximum variety for each category of product. The product is manufactured according to the indian environment. Fabindia's products are natural, craft based, contemporary, and affordable. Fabindias products are sourced from all over India. Fabindia works closely with artisans by providing various inputs including design, quality control, access to raw materials and production coordination.

Conti
The products of Fabindia are mainly sourced from villages helping to provide and sustain rural employment in India. They are currently produced by over 40,000 artisans and craftspeople across India. The hand-crafted products also encourage good craftsmanship.

PEST ANALYSIS
Political a. problems of getting subsidy from octroi on different taxes like land and water.

a.

Economical Retail industry to grow 400 billion in 2014

b.

Increase in the percentage contribution of service sector to GDP.

a. b. c. d.

Socio- cultural factors Increase in nuclear families People prefer to shop in local stores with reasonable prices Life style changes Increase in young population

Conti
Technological a. Technological for fast billing and service b. Better apps for info. Technology in modern retail industry, like in store management, point of sale and CRM.

CHALLENGES FACED BY THE STORE


Waiting time in terms of billing at easyday outlets is a concern more so during the weekends. Availability of most exclusive brands under one roof which creates a mess in the store. After sale services

RECOMMENDATIONS
Retailing through internet and web based technologies customer care center to guide and counsel about customer loyalty program More hoarding could be placed to create more awareness among the people

Seating arrangements must be made for the customers as well as for the employees

IF EASYDAY HITS RURAL MARKET ?


Instead of selling highly advertised product such as : lays, Pepsi, coke, Maggi, basmati rice, real juice etc. the store will have to adopt a totally different strategy by providing products which are much cheaper than the other Easydays store operating in urban areas. By launching Ad vans and creating awareness among the people about the store and its benefits.

Contd
Easy day has set up a stores in suburban areas which often connect to various villages and acts as a shopping hub for people residing in these villages. Branded products have become popular in the rural areas as well so the store doesnt need to totally change its merchandise but needs to slightly change it keeping in mind their demand and buying behavior. The products will be provided at lesser prices hence attracting a large section of rural customers.

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