Introduction to Data Visualization
with Tableau
23 CSH-291 Business Intelligence
Ms. Shweta (E12791)
What is Tableau?
• Tableau is an easy-to-use business intelligence software used for data
analysis.
• Tableau natively connects to dozens of data sources, including Oracle and MS-
SQL, as well as local sources like MS-Access and Excel.
• Once connected you use drag and drop tools to visualize and create
interactive dashboards.
• Visualizations can be presented to your audience via PDF, Tableau Reader,
Tableau Server/Online or Tableau Public.
What is Visual Analytics?
• It’s Storytelling
• News4Jax tells a story every day
Tableau Desktop
• Data visualization software that provides the ability to create interactive
workbooks and dashboards to see and understand data in minutes.
• Tableau Desktop License
• $630/year for Desktop Professional License
• FREE for full time students, instructors and non-profit researchers:
• https://www.tableau.com/academic
• https://www.tableau.com/academic/teaching/course-licenses
Tableau Desktop –
Data Connections
• Connections to a wide variety of data
sources
• File Systems such as CSV, Excel
• Relational Systems such as Oracle,
SQL Server, DB2
• Cloud Systems such as Windows
Azure, Google BigQuery
• Other Sources such as ODBC
• List of Supported Connectors:
https://help.tableau.com/current/pro/desktop
/en-us/exampleconnections_overview.htm
Tableau Desktop –
Graphic Types
• Area Chart • Line Chart
• Bar Chart • Maps (Geographical and Heat)
• Box Plot
• Pie Chart
• Bubble Chart
• Scatter Plot
• Bullet Graph
• Text Table
• Density Marks (Heatmap)
• Gantt Chart • Treemap
• Dot Plot • Word Cloud
• Highlight Table
• Histogram
Tableau Desktop –
Distributing Reports
• PDF, JPG, Data
• Tableau Reader
• Tableau Server/Online
• Tableau Mobile
• Tableau Public
• Embed on a webpage
• Video recording – Skype or Camtasia
https://www.tableau.com/products
Tableau Public
• Making your reports and potentially YOUR DATA available to 7 Billion of
your closest friends
• De-identify everything
• Strip out non relevant data
• Do not allow download
• FREE with restrictions
• Support for data sets of up to 10 million rows
• Storage limit of 10 GB
• Data source limitations – i.e., Excel, Text-based, Google Drive
• Edit viz in browser (beta)
Electronic Resources Usage
• Tableau Public:
https://public.tableau.com/views/OpenAthensStatistics/ActiveUsers?:language=en-US&:display_count=n
&:origin=viz_share_link
• Embedded in Library Impact Dashboard: https://libguides.unf.edu/c.php?g=1164390&p=8500072
Tableau Worksheet Overview
Pages shelf: Creates a set of pages with a different view
on each page
Filters shelf: Allows you to specify which data to include
and exclude
Dimensions:
Marks card:
Fields that
Add
cannot be
context and
aggregated
detail to
Measures: your view
Fields that can
be measured,
aggregated or
used for
mathematical
operations
Story: Sequence of
Dashboard: Collection worksheets or dashboards
of views from multiple that work together to
worksheets convey information
Mapping with Tableau
• Tableau Public:
https://public.tableau.com/views/Jacksonville-History-Consortium-Map/Jax?:displa
y_count=y&:origin=viz_share_link
• Embedded in Library Guide: https://libguides.unf.edu/jhc
Additional Tableau Examples
• Tracking Survey Responses (here)
• Tracking 2FA Enrollment (here)
• Anthropology enrollments (here)
• ITS Project Dashboards (here)
• COVID-19 Test Positivity Rates (here)
Tableau Resources
• Free Trial
https://www.tableau.com/en-gb/products/trial
• Getting Started
https://help.tableau.com/current/pro/desktop/en-us/gettingstarted_overview.htm
• Free Training Videos
https://www.tableau.com/learn/training
• Tableau Add-In for Reshaping Data in Excel
https://community.tableau.com/docs/DOC-10394
• Higher Ed Analytics
https://www.tableau.com/solutions/education-higher-ed-analytics
• Viz of the Day
https://public.tableau.com/en-us/gallery/?tab=viz-of-the-day&type=viz-of-the-day
“The greatest value of
a picture is when it
forces us to notice
what we never
expected to see.”
(John Tukey)
“Visualization gives you
answers to questions you
didn’t know you had.”
(Ben Schneiderman)
Bernard Marr. (March 21, 2018). 20 Best Data Visualization Quotes. Retrieved from
https://www.qlik.com/blog/20-best-data-visualization-quotes.
