Markets and the
Competitive Environment
Economists identify four market types:
1. Perfect competition
2. Monopolistic competition
3. Oligopoly
4. Monopoly
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Markets and the
Competitive Environment
Perfect competition is a market structure with
Many firms and many buyers
All firms sell an identical product
No restrictions on entry of new
firms to the industry
Both firms and buyers are all well
informed about the prices and
products of all firms in the industry.
Examples include world markets
in wheat, corn, and other grains.
© 2019 Pearson Education Ltd.
Markets and the
Competitive Environment
Monopolistic competition is a market structure with
Many firms
Each firm produces similar but
slightly different products—called
product differentiation
Each firm possesses an
element of market power
No restrictions on entry of
new firms to the industry
© 2019 Pearson Education Ltd.
Markets and the
Competitive Environment
Oligopoly is a market structure in which
A small number of firms compete.
The firms might produce almost
identical products or differentiated
products.
Barriers to entry limit entry into the
market.
© 2019 Pearson Education Ltd.
Markets and the
Competitive Environment
Monopoly is a market structure in which
One firm produces the entire output of the industry.
There are no close substitutes for the product.
There are barriers to entry that protect the firm from
competition by entering firms.
Monopolies can be local such
as gas and water suppliers or
global such as the wholesaler
of designer brand sunglasses.
© 2019 Pearson Education Ltd.