SEO GROWTH
STRATEGY FOR
By Davesh Purohit
1. Overview of Flipkart’s Current [Link] Building and Backlink
SEO Performance Strategy
2. Goals and Objectives 10. Local SEO Strategy
3. Target Audience Analysis 11. Mobile SEO Optimization
Agen 4. Competitor Analysis
5. Keyword Strategy
12. Metrics and KPIs
13. Tools and Technologies
da
6. On-Page SEO Optimization
14. Timeline and Execution Plan
7. Technical SEO Improvements
15. Budget Overview
8. Content Strategy
16. Risk Assessment
Overview of Flipkart’s
Current SEO
Performance
Current organic traffic and
205 M Organic Traffic
rankings
Top-performing
Flipkart
keywords
Flipkart India
Flipkart Login
Goals and Overview of different
channels
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Objectives consectetur adipiscing elit. Morbi sit
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Primary Goal:
• Increase organic traffic by 25% in 12
months.
Benefits and challenges of each
channel
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Secondary Goals: consectetur adipiscing elit. Morbi sit
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egestas magna eget scelerisque.
• Improve rankings for high-value keywords.
• Boost conversions from organic traffic.
• Enhance user experience and reduce bounce
How to choose the right mix
rates.
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• Establish Flipkart as an authority in e- consectetur adipiscing elit. Morbi sit
commerce. amet metus neque. Mauris scelerisque
egestas magna eget scelerisque.
Key Segments & Their Drivers
Target Segmen Who They What Key
Audience t Are They Buy Drivers
Analysis
Students, Affordable
Discounts,
mographics Budget- young electronics,
Big Billion
Age: 18-45 years (primary), 45+ (secondary) Conscious professionals, fashion,
Days,
Gender: Male & Female (balanced, varies by Shoppers middle-class home
cashback
tegory) families essentials
Location: Tier 1, Tier 2, Tier 3 cities across India
Fast
ncome Level: ₹2-10L annual income (middle to
Latest delivery,
per-middle class), affluent for premium categories Tech- Young
gadgets, seamless
Savvy professionals,
fashion, UX,
ychographics Millennials digital-first
subscription influencer
Shopping Behavior: Price-sensitive, frequent & Gen Z consumers
s recommenda
yers, compare prices, prefer COD & EMI options
tions
Preferences: Fast delivery, trusted reviews, diverse
yment methods
Pain Points: Product authenticity, delivery delays, Premium
High-income Authenticity,
Luxury & smartphone
stomer service issues professionals, exclusivity,
Premium s, branded
brand- personalized
Buyers apparel,
Competitor
Analysis
Competit
SEO Strengths Key Strategies
or
Strong domain authority, AI-driven recommendations, long-tail
extensive keyword coverage keywords, strong backlinks
Regional & budget-friendly market Localized SEO, affordability-driven
focus keywords
Fashion-centric SEO, high Influencer-driven content, strong
engagement internal linking, high-quality images
Hyperlocal SEO, voice search, mobile-
Grocery & daily needs dominance
first approach
Focus on high-intent
keywords
Keywor Long-tail keywords for Product-
Category-
specific
d niche targeting
keywords
based Seasonal
keywords
keywords
Strateg (e.g.,
(e.g., (e.g.,
“smartphon
y Use tools like Google es under
“men’s “Diwali
gifts”)
casual
Keyword Planner, Ahrefs, 20000”)
shoes”)
and SEMrush
On-Page
SEO
Optimizatio
Optimize Meta Elements – Improve meta
titles, descriptions, and headers for better
rankings
n
Improve URL Structure – Ensure clean,
keyword-rich URLs & strong internal
linking.
Image Optimization – Add alt text, use SEO-
friendly file names for better visibility.
Enhance Product Descriptions – Use high-impact
keywords & unique content to boost relevance
Technical SEO
Improvements
Fix crawl errors and broken
links
Improve site speed and mobile
responsiveness
Implement structured data
(schema markup) for rich snippets
Optimize XML sitemap and [Link]
file
Content
• Strategy
Create high-quality, engaging content
• Product guides and buying tips
• Seasonal gift guides and trend reports
• Blog posts on industry trends and
customer stories
• Focus on user-generated content (reviews,
Link Building and Backlink
Strategy
• Build high-quality backlinks from authoritative
domains.
• Leverage partnerships, guest blogging, and PR
campaigns.
• Encourage user-generated content and social
shares.
• Monitor and disavow toxic backlinks.
Local SEO
Strategy
Optimize for Create
Leverage
Google
local location- My
searches specific Business
(e.g., landing and local
“Flipkart pages directorie
near me”) s
Mobile SEO
Optimization
Ensure Accelerate Optimize
mobile- d Mobile for voice
friendly Pages search
design and (AMP) for and local
navigation faster queries
loading
Metrics and
KPIs
• Organic traffic growth.
• Keyword rankings and visibility.
• Conversion rate from organic traffic.
• Bounce rate and average session
duration.
Tools and
Technologies
SEO tools:
Analytics
• Ahrefs
tools:
• SEMrush
Google
• Google Search
Analytics
Console
Hotjar
• Screaming Frog
Timeline and Execution Plan
Month 1 Month 2 Month 3
Implement
Launch
Audit and on-page
and
content
strategy
technical and link-
finalizatio
SEO building
n
Budget
Overview
Breakdown of costs
Technical
Content Total
SEO tools developme
creation estimated
and nt and
and link budget
software. optimizatio
building
n
Risk
Assessment
Potential Mitigation
risks: strategies:
Algorithm Regular Audits
Updates Diversified Strategies
Competitor Staying Updated with
Moves SEO trends
Technical Issues
Opening the floor for questions and
feedback
