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About Axilsoft

Contoso aims to empower organizations by fostering collaborative thinking and driving workplace innovation through agile frameworks. Their uniquely designed product addresses a market gap by providing a simple, affordable solution that enhances usability for consumers, particularly targeting Gen Z. The company's growth strategy includes phased product rollouts and feedback collection to optimize design and market presence.

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25 views12 pages

About Axilsoft

Contoso aims to empower organizations by fostering collaborative thinking and driving workplace innovation through agile frameworks. Their uniquely designed product addresses a market gap by providing a simple, affordable solution that enhances usability for consumers, particularly targeting Gen Z. The company's growth strategy includes phased product rollouts and feedback collection to optimize design and market presence.

Uploaded by

mdtajbiulislammoral
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd

ABOUT US

At Contoso, we empower organizations


to foster collaborative thinking to
further drive workplace innovation. By
closing the loop and leveraging
agile frameworks, we help business
grow organically and foster a
consumer first mindset.

1
COMPANY
OVERVIEW
PRODUCT
OVERVIEW
First beautifully designed product
that's both stylish and functional
PROBLEM

• Market gap: few, if any, products on the


market help customers like we do
• Customers: 66% of US consumers spend money
on multiple products that only partially resolves
their issue
• Financials: millennials account for about a quarter
of the $48 billion spent on other products in 2018
• Costs: loss of productivity costing consumers
thousands of dollars
• Usability: customers want something easy to use
that helps make their life easier

4
PRODUCT
BENEFITS
Online store and market swap
OUR COMPETITION

• Our product is priced below that of • Company A product is more


other companies on the market expensive
• Design is simple and easy to use, • Companies B & C product is
compared to the complex designs expensive and inconvenient to use
of the competitors
• Companies D & E product is
• Affordability is the main draw for affordable, but inconvenient to use
our consumers to our product

6
PRODUCT OVERVIEW

• Unique • Only product specifically dedicated to this niche


market
• First to market
• First beautifully designed product that's both
• Tested
stylish and functional
• Authentic • Conducted testing with college students in the
area
• Designed with the help and input of experts in
the field

7
GROWTH STRATEGY

• Feb 20XX: roll out product to high


profile or top-level participants to
help establish the product
• May 20XX: release the product to
the public and monitor press release
and social media accounts
• Oct 20XX: gather feedback and
adjust product design as necessary

8
MARKET OVERVIEW

• Opportunity to build Gross Net


Clients Orders
• Fully inclusive market revenue revenue

• Total addressable
20XX 10 1100 $10,000 $7,000
market
• Freedom to invent
20XX 20 200 $20,000 $16,000
• Selectively inclusive
market
20XX 30 300 $30,000 $25,000
• Serviceable available
market
20XX 40 400 $40,000 $30,000

9
SOLUTION

Our product makes consumer lives easier, and • Close the gap
no other product on the market offers the
• Target
same features
audience
• Gen Z (18-25 years old)
• Cost savings
• Reduce expenses for replacement products
• Easy to use
• Simple design that gives customers the
targeted information they need

10
FINANCIALS

Year 1 Year 2 Year 3

Income

Users 50,000 400,000 1,600,000

Sales 500,000 4,000,000 16,000,000

Average price per sale 75 80 90

Revenue @ 15% 5,625,000 48,000,000 216,000,000

Gross profit 5,625,000 48,000,000 216,000,000

11
THANK YOU
Brita Tamm
502-555-0152
[email protected]
www.firstupconsultants.com

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