SINCE 2030
P O RT F O L I O P R E S E N TAT I O N
A P PA R E L ZUDIO DESIGN AGENCY
BACKGROUND
Zudio is a brand of the broader retail company, Trent Limited.
Trent Limited is owned by The Tata Group, one of the largest
and most established companies in India,.
Trent Limited unveiled Zudio as a low-cost fashion brand.
It serves as a one-stop store for stylish clothing and
accessories, satisfying the demands of the whole family in
terms of fashion.
“Zudio cracked the aspiration of being trendy but without
burning a hole in your pocket”.
PROBLEM
Zudio has deliberately stayed out of the e-commerce space.
Large number of potential customers who prefer online shopping are
unable to access Zudio's merchandise.
This generates a substantial market gap that might potentially limit
the brand's reach and growth opportunities.
OPPORTUNITIES FOR
REPOSITIONING
The revenue in the Apparel market in India is
projected to reach US$105.50bn in 2024. It is
anticipated to grow annually by 3.81% (CAGR 2024-
2028) fueled by internet penetration and smartphone
usage.
This expansion will help Zudio capitalize on the
growing e-commerce market, meet the rising demand
for athleisure, while enhancing its brand perception
while driving higher sales
volumes, hence earning higher margins.
Since Zudio is in offl ine retail, and does not have any
digital presence, to tap into the $14.7 billion Indian e-
commerce apparel market. Zudio apparently loses out
on this potential market opportunity.
BRAND MAP
BRAND PERCEPTION MAP
BRAND REPOSITIONING
STATEMENT
Trendy fashion at unbeatable
prices, now just a click away. Shop
the latest styles online and in-
store, making fashion accessible to
everyone, anytime, anywhere.
1 YEAR TACTICAL
PLAN
Increase market share, reduce operational cost
[Link] Store Expansion: Strategically open new stores
in key Indian cities and high-traffi c areas.
[Link] E-commerce Launch: user-friendly e-commerce
platform with a curated selection of products
[Link] Strategy: Integrate physical and online
experiences.
[Link] Brand Identity: Refine brand messaging to
emphasize aff ordability, quality, and trend-driven
fashion.
[Link] & Supply Chain Optimization: To achieve a
delivery model on par with other online retailers,
[Link] for Digital Marketing: Adopt digital marketing
techniques to increase brand awareness.
5 YEAR TACTICAL
PLAN
Focus on increasing revenue
[Link] Line Expansion: Add athleisure, sportswear,
lingerie, and other items to the online product off ers
gradually, provide a one-stop shopping experience.
[Link]-Brand Exploration: launch 1-2 sub-brands catering to
specific demographics (e.g., Zudio Kids, Zudio Workwear).
[Link] & Analytics: understand customer behavior and
preferences.
[Link] Initiatives: Introduce eco-friendly materials
(recycled fabrics, organic cotton) and highlight ethical
production practices.
10 YEAR TACTICAL
PLAN
Enter international market
[Link] Market Penetration: Increase the brand's visibility
in developing regions of the Americas, Europe, and Asia.
Adapt product off ers and marketing tactics to regional
tastes while preserving Zudio's essential brand
character.
[Link] Innovation: Continuously innovate and introduce
new product lines to cater to evolving trends and
customer needs.
FINANCIAL FORECAST
REVENUE AND EBITDA OVER
THE NEXT 10 YEARS (PROJECTED)
THANK YOU
CO’26 SECTION A - GROUP 10
VARUN MISHRA
SHUBH PATEL
SANIKA DESAI
MANSHA KOHLI
KARAN ARORA
SAHANA KUMAR
DIAGNOSIS OF THE
CURRENT SITUATION
The revenue in the Apparel market in India is projected to reach
US$105.50bn in 2024. It is anticipated to grow annually by
3.81% (CAGR 2024-2028).
The Indian apparel market is highly fragmented, with numerous
regional players and established brands competing across
various price points and demographics.
Established players like Max Fashion, V-Mart, and Reliance
Trends are well-positioned within the value fashion segment,
requiring Zudio to develop a strong competitive edge.
This growing preference for sustainable and ethical fashion
practices among Indian consumers.
Zudio might need to address this evolving demand. Zudio's
focus on physical stores might hinder their reach compared to
competitors who leverage e-commerce eff ectively.
The "value fashion" segment, where Zudio operates, is
experiencing rapid growth in India due to rising disposable
incomes and fashion consciousness among budget-conscious
consumers.
