Lesson 9
Communication for Work
Purposes
Objectiv
es
Communicate Demonstrate
ideas effectively mastery of the
using the key concepts to
different forms effectively and
ethically
of
communicate in
communication the chosen field.
in the work
field.
Communication for Business
and
Trade
LESSON OUTLINE
What images can you see from the two photos?
What do the photos tell you about your future
major responsibilities?
In order to prepare you in the global workforce.
You must prepare yourselves to the demands of
the industry, and one way of achieving this is
through enhancing your English communication
skills. As university students, you need to
develop your expertise on how to sell an idea in
a product presentation, project proposal, and
other opportunities of making networks and
connections in business. Enhancing your craft in
oral presentations will make you succeed in
your future internships and future career.
A. Definition and Relevance
A SWOT analysis or a SWOT matrix is a diagram that
shows an organization's or person's key strengths,
weaknesses, opportunities, and threats. Doing this
type of analysis, any organization, corporation, or
company can innovate or adapt new ways or
strategies to put itself better in the corporate world.
B.Internal factors VS External factors
1. Internal factors. Internal factors are things
that we can control. An example is when workers
in a company spend time and effort on fixing
computer crashes. As a solution to this problem,
the employees could be trained or better
software could be purchased.
2. External factors. External factors are
things we cannot control. For example,
the inflation rate of goods due to
government regulations.
C. Benefits of SWOT analysis
1. SWOT analyses identify any company or
organization's capabilities and resources. Moreover,
they also provide a look on the organization's
competitive environment.
2. Based on the result of SWOT analysis, the
company can create a better marketing strategy.
3. ASWOT analysis can create a new venture or
new opportunities for the company especially
the ones that are not yet explored.
4. This can be an aid for the managers and
directors reduce threats by understanding their
company's current weaknesses.
5. This can be used by the people in a
company as a planning technique.
6. Individuals who like to develop their
careers can do SWOT analysis for it
identifies their skills, opportunities, and
abilities.
D. How to make SWOT analysis
1. Make sure that the analysis heads to the right path or direction by
defining your objective. If your study focuses on what matters, this will
eventually provide you a right strategy,
2. Focus on the internal and external factors.
Strengths. Identify the things that do better in your competition. Are the
people familiar with your products or brand? What is your competitive
advantage? Which one from your in doing best or the one that excels in all
aspects of intellectual property or human resources?
Weaknesses. In what areas are your competitors outclassing your
company? What holds your business back? Are there any things you can
avoid? Does your business lack something? Or weakness? For example, it
may not have enough suitably-skilled workers. This is an area that you can
control.
Opportunities. Opportunities can help your company grow. Can you turn
any changes in technology, laws, or society, for example, into an
Opportunity? Consumers today are more aware of and interested in the
quality of life.
Threats. Are there obstacles stopping your company from
growing? What are these rules, regulations, or technology that
impedes your business? Some aspects of society may also
represent obstacles. Is inflation rate a threat to the business?
E.
Matrix SWOT Analysis
Strength Weaknesses
Close to universities and public No experience in operating a
transport business
Cheaper products offered other Lack of funds for the start-up of
than popular brands. the business
Ambiance is good for study and Less popularity compared to well-
leisure known brands
Growing demand by different Staffs to be trained for operations
markets for coffee shops.
E.
Matrix SWOT Analysis
Opportunities Threats
New products and services are There are lots of popular coffee
offered for expansion of the shops.
market
Brand franchising is also an There are also competition with
opportunity to expand business other coffee shops also starting-up
Co-branding or strategic alliance Market tastes are changing.
with other firms
Diverse target market Price for coffee beans and other
supplies may increase
SUMMARY
The kind of communication that happens in business is known
as business communication, and it involves that flow of
information back and forth between the higher-ups and the
lower-downs, as well as side to side. What that means, basically,
is that information will flow down ranks within a company as
well as across them.
Managers need to communicate with supervisors who need to
communicate with their teams. Colleagues need to
communicate with each other. All of this needs to happen
seamlessly or else havoc and chaos will reign in the business.
Thank You!
