Overview of
Data
Analytics
Transforming Data into Insights
What is Data Analytics?
Importance of Data Analytics
Types of Data Analytics
Agenda Key Steps in Data Analytics
Process
Tools and Technologies
Applications of Data Analytics
Challenges and Future Trends
Definition: The process of
examining raw data to uncover
patterns, insights, and trends.
What is
Data Involves: Collection, cleaning,
analysis, and visualization of
Analytics data.
?
Goal: Enable informed decision-
making.
Enhances decision-making.
Identifies trends and
Importan patterns.
ce of Optimizes processes.
Data
Predicts future outcomes.
Analytics
Supports innovation and
strategy.
Types of Data Analytics
Descriptive Diagnostic
Example: Sales
Analytics: What Analytics: Why
reports.
happened? did it happen?
Predictive
Example: Root Example: Sales
Analytics: What
cause analysis. forecasting.
will happen?
Prescriptive Example:
Analytics: What Optimization
should be done? algorithms.
•Data Collection
Key Sources: Surveys, IoT devices, databases.
Steps in
•Data Cleaning
Handling missing data and inconsistencies.
Data •Data Analysis
Statistical and computational techniques.
Analytic •Data Visualization
Tools: Dashboards, charts, graphs.
s •Decision-Making
Process Actionable insights.
Programming Languages: Python, R.
Visualization Tools: Tableau, Power BI.
Tools and Big Data Platforms: Hadoop, Spark.
Technologies
Database Management: SQL, NoSQL.
Machine Learning: TensorFlow, Scikit-
learn.
Healthcare: Predictive
diagnostics.
Finance: Fraud detection.
Applicatio
ns of Retail: Personalized
recommendations.
Data
Manufacturing: Predictive
Analytics maintenance.
Sports: Performance
optimization
Data quality and
completeness.
Challeng Privacy and security
concerns.
es in Handling unstructured
Data data.
Analytics Scalability with big data.
Need for skilled
professionals.
Rise of Artificial Intelligence (AI) and
Machine Learning (ML).
Real-time analytics.
Future Edge computing and IoT integration.
Trends
Enhanced data governance frameworks.
Automation in data analytics processes.