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Strategic Assignment Edesign Detailed

The document outlines a strategic vision for e-Design, emphasizing a balance between innovative, edgy designs and broader market appeal. It discusses the company's core philosophy, branding challenges, and strategic options, including a SWOT analysis and implementation plans. The final recommendation is to showcase both classical and edgy designs to clients while fostering creativity and adaptability.

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alimurad.am03
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We take content rights seriously. If you suspect this is your content, claim it here.
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Download as PPTX, PDF, TXT or read online on Scribd

Topics covered

  • design differentiation,
  • long-term strategy,
  • design scalability,
  • design risks,
  • client relationships,
  • design presentation,
  • service innovation,
  • classical design,
  • scalable processes,
  • SWOT analysis
78 views11 pages

Strategic Assignment Edesign Detailed

The document outlines a strategic vision for e-Design, emphasizing a balance between innovative, edgy designs and broader market appeal. It discusses the company's core philosophy, branding challenges, and strategic options, including a SWOT analysis and implementation plans. The final recommendation is to showcase both classical and edgy designs to clients while fostering creativity and adaptability.

Uploaded by

alimurad.am03
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd

Topics covered

  • design differentiation,
  • long-term strategy,
  • design scalability,
  • design risks,
  • client relationships,
  • design presentation,
  • service innovation,
  • classical design,
  • scalable processes,
  • SWOT analysis

Strategic Vision for e-Design

• Innovative identity with global potential


• Challenge: Maintain edginess or broaden
market reach?
• Approach: Balance bold vision with client
diversity
Core Philosophy of e-Design
• Origin: Created by Danish Design School
graduates
• Identity: Revolutionary, boundary-breaking
design ethos
• Growth: Fast-expanding, international
clientele
The 2006 Branding Challenge
• Asked to design Team Denmark's national
sports logo
• High-profile project, unexpected opportunity
• Two divergent design paths: classical vs. edgy
Strategic Options for Presentation
• Option 1: Edgy design - Authentic but risky
• Option 2: Classical design - Safe but misaligned
• Option 3: Present both - Empower client,
preserve vision
SWOT Analysis of e-Design
• Strengths: Unique style, skilled
multidisciplinary team
• Weaknesses: Limited scalability, narrow
revenue streams
• Opportunities: Digital expansion, global
outsourcing
• Threats: Market saturation, imitation,
inconsistent demand
Strategic Decision: Go Bold with
Balance
• Continue to champion edgy designs
• Enhance adaptability for broader appeal
• Focus on innovation and emotional branding
Implementing Strategy: Step-by-
Step Plan
• Short Term: Embed innovative culture, train
staff
• Medium Term: Develop scalable design
processes, build partnerships
• Long Term: Expand services, invest in R&D,
enhance storytelling
Client Selection & Job Fit
• Avoid purely transactional or rigid clients
• Prioritize partnerships that value innovation
• Build relationships with aligned visionaries
Porter’s Five Forces Analysis
• Low entry barriers invite unqualified
competitors
• Substitutes are abundant via digital tools
• Buyers hold power due to low switching costs
• Suppliers have limited leverage; services are
key
• Rivalry is intense but innovation differentiates
Recommended Client Presentation
• Showcase both designs - classical and edgy
• Encourage open dialogue on identity and
ambition
• Lead client toward co-creating a third, aligned
vision
Final Thoughts and Strategic
Takeaway
• e-Design should lead with creativity, backed by
strategy
• Balance core identity with client expectations
• Commit to ongoing evolution and value
creation

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