NEUROSTRIDE
RECOVERY HUB
Rewiring Hope, Restoring Lives
By Dr. Sanya Kapoor (PT)
AIHAS
A011141924022
LOGO FOR
NEUROSTRIDE
BUSINESS IDEA OVERVIEW
MARKET OVERVIEW
USP
TOPICS MARKETING STRATEGY
DIVISION
TEAM DESCRIPTION
FINANCIAL PROJECTIONS
FUTURE PLANS
Business Concept
BUSINESS NEUROSTRIDE is a specialized neuro-rehabilitation Centre that provides
physiotherapy, occupational therapy, speech therapy, and psychological support to
individuals suffering from neurological conditions such as stroke, traumatic brain
IDEA injury, spinal cord injury, Parkinson’s disease, and cerebral palsy.
OVERVIEW
Our mission is to offer holistic, evidence-based, and affordable neuro-rehabilitation
services under one roof, especially catering to patients in the Delhi NCR region
Mission Statement
•To restore physical and cognitive function in neuro patients through personalized,
multi-disciplinary rehabilitation.
•To promote patient independence, confidence, and improved quality of life.
•To integrate community-based care with clinical expertise.
Vision Statement
To be a premier neuro-rehabilitation provider in India, known for excellence in
patient outcomes, community integration, and innovation in neurological care.
Target Market
•Adults and seniors with stroke, spinal cord injuries,
Parkinson’s, MS, etc.
•Children with cerebral palsy and neurodevelopmental
disorders.
MARKET •Families seeking long-term neuro-rehab care.
OVERVIEW •Post-operative neurology cases (neurosurgery follow-up
rehab).
Location Strategy
•Centrally located in a residential cum commercial hub in
Delhi NCR.
•Proximity to hospitals, diagnostic centers, and nursing
homes.
•Easily accessible by metro, auto, and ambulance services.
•Multidisciplinary Care Model: PT, OT, ST, Psych – all in one
place.
UNIQUE •Neuro-Specific Equipment: Balance trainers, robotic aids,
SELLING virtual rehab.
PROPOSITIO •Compact Yet Efficient Design: Fully functional services
within 2-storey layout (approx. 200 sq ft per floor).
N (USP) •Home Care Support: In-home therapy for immobile patients.
•Community Outreach: Free awareness camps and stroke
support groups.
•Digital Campaigns: Instagram reels, recovery stories, expert
MARKETIN talk series.
G •Doctor Referrals: Networking with neurologists and
hospitals.
STRATEGY •Local Outreach: Community centers, elder homes, housing
societies.
•Corporate Tie-ups: Wellness programs for IT and corporate
workers.
•Free Camps: Screening & education drives for stroke
survivors.
TEAM DESCRIPTION
Executive Clinical Team Support Staff
Leadership
Founder/Clinical Director (PT): Neuro Physiotherapist Receptionist/Front Desk
Leads clinical strategy and Physiotherapist from other Manager
vision. Specialization Therapy Assistants
COO (Operations Manager): Occupational Therapist HR & Admin Executive
Day-to-day operations &
Speech Therapist Rehab technicians
logistics.
Clinical Psychologist /
CFO: Budgeting, accounting,
vendor payments. Neuropsychologist
CENTRE DESIGN – SPACE UTILIZATION
(Approx. 200 sq ft per floor)
Ground Floor
Reception & Waiting Lounge (with accessible seating)
Consultation Room (Founder’s cabin/Assessment space)
Therapy Room 1: Neuro-physio with gait trainer
Therapy room 2 : Exercise therapy room with Thera-bands, mats etc.
Therapy room 3 : Electro – modalities room
Small Pantry & Washroom (wheelchair accessible)
First Floor
Therapy Room 4 : Occupational + speech therapy
Cognitive Training & VR Setup corner
Office & Records Section
Storage for equipment and mobility aids
FINANCIAL PROJECTIONS
•Satellite Clinics: Expand into Gurgaon, Noida,
and Faridabad.
FUTURE •Mobile NeuroVan: Outreach unit for at-home
therapies in rural areas.
PLANS •Tele-rehabilitation App: Remote guidance, video
consults, tracking.
•Academic Tie-Ups: Internships for MPT students,
CME workshops.
•Community Engagement: Stroke clubs,
caregiver training modules.
With personalized
NEUROSTRIDE aims care, advanced
to be more than just a equipment, and a
clinic—it’s a safe passionate team, we
space for healing, strive to bridge the
resilience, and gap in neuro-
empowerment. rehabilitation services
in Delhi NCR.
