PHILIPPINE
MEDIA-BASED
ARTS:
PRINT MEDIA
Print Media
- a form of communication that is
physically printed or published on
paper or other materials
- includes newspapers, brochures,
tabloids, flyers, newsletters,
books, comics and magazines.
Print Media
- expose the events and scenarios in
politics, society, the environment and
even in the entertainment or showbiz
business.
- One of the great innovations in the field
of print media is the comics.
ROLE OR
FUNCTION OF
PRINT MEDIA
Advertising
Despite the soaring popularity and seemingly
limitless possibilities of online advertising and social
media, Philippines artists are still called upon to
create advertisements that will be physically
printed. This appears in newspapers, magazines,
posters, brochures, and flyers- each with their
specific target readerships and markets, and highly
specialized approaches for reaching these target
groups.
Advertising
Book Design & Illustration
Philippine Book Publisher
◦Bookmark
◦Anvil Publishing
◦Adarna books
◦Tahanan Books for Young Readers ( now Ilaw ng
Tahanan Publishing
Book Design & Illustration
Another extremely rich and promising area for
young Filipino artists is the field of book design
and illustration. Local book designers and
illustrators have been given the professional
stature they deserve and the creative freedom
they need t truly showcase their talent.
Book Design & Illustration
Ang Tuta ni Neo
by Virgilio S. Almiro
Illustration by : Sergio
Bumatay III
Published by Adarna Books
Book Design & Illustration
Ningning
by Glinda Cordro-Fernando
Illustration by : Felix Mango
Miguel
Published by Bookmark
Book Design & Illustration
Gotita de Dragon and the
other Stories
by Nick Joaquin
Illustration by : Beth
Parrocha
Published by Anvil
Publishing
Book Design & Illustration
Alpabetong Filipino
by Nicanor G. Tiongson
Illustration by : Crispin
Dayao Jr.
Published by Young Readers
Book Design & Illustration
Alpabetong Filipino
by Nicanor G. Tiongson
Illustration by : Crispin
Dayao Jr.
Published by Tahanan Books
for Young Readers
COMICS
● medium used to express ideas with images,
often combined with text or other visual
information.
● Comic writers, illustrators, and cartoonist uses
modern media and techniques like the use of a
computer, specialized stylus pen, and digital
pads to create visuals and illustrations.
Antonio “Tony” Velasquez
◦ is known as the
“Father of
Philippine or
Tagalog Comics”
◦ founding father of
Philippine comic
industry.
Antonio “Tony” Velasquez
Some of his notable works
are the creation of
“Kenkoy” that was
published in the Tagalog-
Language Liwayway
Magazine and designed
product labels for Philippine
products advertisements.
Mars Ravelo
He is known as
the “King of
Komiks”.
Mars Ravelo
Ravelo’s works had been
adopted to films and
captivated Filipinos for
generations like Darna,
Dyesebel, Captain
Barbell, and
Lastikman.
Larry Alcala
◦ is an editorial cartoonist, illustrator,
and a National Artist for Visual Arts.
His works depicts the Filipino lives
in a witty manner and a pioneer
in animated cartoons and TV
commercials in the country.
◦ His style presents the everyday life
of Filipinos with humor and
critical to the issues of the time,
arousing reflection and rational
judgement.
Larry Alcala
One of his famous works is
the Slice of Life that
received the Best in Humor
award in 1988. Alcala’s
Kalabog en Bosyo was
the longest running
cartoon series in the
country.
Apolonio “Pol” Medina
Jr.
● primarily exploited the Filipino psyche
and transpire them in the different
contemporary issues
● Public figures, politicians, and even
celebrities are often the subject of his
caricatures and ironic commentary
but with subtle reference to the
personalities involved.
● comics are vehicle for both satire and
social commentary.
Apolonio “Pol” Medina
Jr.
He best known for creating
Pugad Baboy, one of the
longest running comic strips in
the country.
-was attributed to its ability to
present the political and social
issues of the country in an
ironic and satirical manner.
PHILIPPINE
MEDIA-BASED
ARTS:
DIGITAL MEDIA
Digital Media
-means that books that were originally available
only in print are being gradually converted to
digital format, while new books are now
conceptualized, written, designed, and illustrated
precisely for these online media.
-the manner by which today’s readers can find
access, and enjoy these electronic books via
digital media tablets, ebooks readers, and other
handheld reading devices.
Digital Media
Digital Media
KOBO
Devise that is available
locally ebook reader
which features
international as well as
Philippine titles
Digital Media
Wattpad
Social media-based
publishing sites that
serve as communities
for millions of budding
writers to share their
original stories online.
Digital Media
Flipreads
Electronic distribution
platforms which
provide access to the
works of Filipino
authors and publishers.
