Date: 19-04-
Project 2008
Proposal-
ZOMATO
By:
Vrund
Krishna
Haidar
Ronak
Sarthak
Hasan
ZOMATO
Introduction
Welcome to the world of Zomato! Born out of a shared passion for
food and technology, Zomato, founded in 2008 with a singular
mission: to revolutionize the dining experience in India. With its
intuitive platform and comprehensive database of restaurants,
Zomato has become the go-to destination for millions of diners
seeking culinary delights and memorable dining experiences.
Whether you're craving your favorite comfort food or eager to
explore new culinary horizons, Zomato is here to connect you with
the perfect meal, every time.
Why Zomato?
Why Zomato?
What sets Zomato apart in the crowded marketplace
of dining platforms? The answer lies in our
unwavering commitment to excellence, innovation,
and customer satisfaction. Unlike our competitors,
Zomato offers a comprehensive suite of features
and services designed to cater to the diverse needs
and preferences of today's discerning diners. From
our intuitive interface and extensive restaurant
database to our reliable reviews and ratings, every
aspect of the Zomato experience is crafted with one
goal in mind: to connect people with great food
experiences, effortlessly and seamlessly. Whether
you're a seasoned foodie or a casual diner, Zomato
is your trusted companion on the journey to culinary
exploration and delight.
Competitor Analysis
Local Restaurant Directories:
• Limited Information: Traditional directories
often provided basic information such as
addresses and phone numbers, lacking
detailed menus, reviews, and user-generated
content.
• Static Content: Print directories were static
and updated infrequently, making it
challenging to access real-time information
and stay informed about changes in
restaurant offerings or operating hours.
Competitor Analysis
Food Blogs:
• Subjectivity: Food blogs relied on the
subjective opinions and tastes of individual
reviewers, making it difficult for users to
assess the credibility and relevance of
reviews to their own preferences.
• Limited Coverage: Food blogs typically
focused on a niche audience or specific
geographic area, limiting their coverage and
relevance for users seeking broader dining
options.
Competitor Analysis
Online Food Ordering
Platforms:
• Limited Selection: Early online ordering
platforms had a limited selection of
restaurants and cuisines, restricting users'
choices and variety in dining options.
• Delivery Constraints: Delivery services
were often limited to certain areas or cities,
excluding users outside of these regions from
accessing the platform's offerings.
Competitive Advantage
Competitive Advantage
Comprehens Advanced Seamless Authentic
ive Search and Ordering User
Restaurant Filtering Experience: Generated
Information: Capabilities: Content:
Integrated food
ordering and Commitment to
Detailed profiles Refine restaurant
delivery services transparency in
for each searches based user-generated
on various streamline the
restaurant, content, such as
criteria such as entire dining
including menus, reviews and
price range, experience, from
photos, contact ratings, instills
cuisine type, and discovery to trust among
details, and user
user ratings, delivery, diners,
reviews, allowing
enabling users to ensuring empowering them
diners to make
find the perfect convenience and to make informed
informed
dining spot satisfaction for decisions when
choices.
Zomato’s Technology
PHP: Used for backend
development, allowing for the
dynamic generation of web
MySQL: A relational database pages and efficient data
management system used for processing.
storing and managing
structured data, ensuring JavaScript: A client-side
scalability, reliability, and data scripting language used for
integrity. frontend development,
enabling interactive and
Geolocation Services: dynamic user interfaces.
Integration of geolocation
services to enable precise Agile Development
restaurant search and Methodology: Adoption of
mapping features, enhancing
agile development practices to
user experience and
facilitate continuous innovation
convenience.
and rapid iteration, ensuring
that Zomato remains at the
forefront of technological
advancements in the dining
Budget Requirements
• Hiring developers • Digital marketing
• Purchasing Marketing and campaigns
Development
software licenses Promotion • Social media
Costs:
• Setting up server Expenses: advertising
infrastructure Estimated- • Influencer
• Technical support Estimated- partnerships
5lakhs INR
and maintenance 3lakhs INR • Traditional advertising
channels
• Unforeseen
Contingency Operational • Salaries and benefits
expenses
• Emergency Fund: Costs: for employees
• Office rent and utilities
situations
• Buffer for cost Estimated- Estimated- • Customer support tools
1lakh INR 2lakhs INR • Other operational
overruns
• Adaptation to expenses
market changes
Revenue
Model
The following breakdown provides a comprehensive overview of the revenue streams and
monetization strategies employed by Zomato to generate income and drive profitability. Each
revenue channel contributes to the overall revenue model, ensuring diversification and
sustainability in the long term.
Premium Listing for Restaurants:
• Offering restaurants the opportunity to
upgrade their profiles with enhanced
features and visibility.
• Priority placement in search results.
• Highlighted profiles with additional
information and multimedia content.
• Premium customer support and
analytics insights.
Revenue
Model
The following breakdown provides a comprehensive overview of the revenue streams and
monetization strategies employed by Zomato to generate income and drive profitability. Each
revenue channel contributes to the overall revenue model, ensuring diversification and
sustainability in the long term.
Delivery Services Commission:
• Introducing food delivery services in
collaboration with restaurants.
• Charging a commission on each order
facilitated through the platform.
• Revenue sharing model with partner
restaurants for delivery orders.
• Additional fees for premium delivery
options or faster delivery times.
Revenue
Model
The following breakdown provides a comprehensive overview of the revenue streams and
monetization strategies employed by Zomato to generate income and drive profitability. Each
revenue channel contributes to the overall revenue model, ensuring diversification and
sustainability in the long term.
Subscription Revenue:
• Offering subscription-based services to
users for premium features and
benefits.
• Premium membership tiers with
exclusive perks and discounts.
• Subscription-based loyalty programs for
frequent users.
• Access to premium content and
personalized recommendations.
Exclusive
Restaurant
Partnership
At the heart of Zomato's success lies its
extensive network of exclusive restaurant
partnerships, providing users access to a
curated selection of popular and well-known
establishments. Spanning from fine dining
restaurants to cozy cafes and trendy eateries,
our partners showcase the finest offerings of
India's culinary landscape. One such
esteemed partner is Veg Gulati, located in
Green Park, Delhi. Renowned for their
Afghani Paneer and Maharani Thali, Veg
Gulati epitomizes excellence in vegetarian
cuisine. These exclusive partnerships extend
beyond exceptional dining experiences, often
featuring special deals, discounts, or
promotions exclusively available to Zomato
users. By forging strategic alliances with top-
tier restaurants like Veg Gulati and offering
exclusive benefits to our users, we elevate the
Zomato experience and solidify our position
as the premier destination for dining
enthusiasts across India.
Growth Strategy
1 Platform Aggregation Strategy:
• Zomato is like a giant food court. It will try to listing restaurants
that serving famous items from different states separately on its
platform. As we all know that People are like their local food
much. By example Mumbai is famous for vada pav, Punjab is
famous for panner dishes so Zomato will tries to bring all
restaurants that making paneer dishes as possible onto its
platform .Because if a customer wants to order from a particular
restaurant, he does not have to switch to another app if any one
create app like this in future because Zomato will try to bring all
restaurants onto its platform. Zomato gathers many restaurants,
so customers can enjoy local favorites without changing apps.
2 Reduce profit (price discounting):
• In marketing, companies often price discounting strategies to
ensure their products, reach customers effectively and make
customer into promoter. One strategy is to lower prices by
reducing profit margins to make products more affordable for
customers and attract more buyers. In this strategy, the company
leaves its profit and gives discount to the customers. Many times
Zomato will applies this strategy and this will help to reach the
new customers and also helps the company increase sales and
build customer loyalty.
3 Investment in Innovation and Technology:
• Zomato's commitment to innovation and technology would be a
key driver of their success. By continues investing in these areas ,
its help to stay ahead of compared to other food delivery apps if
any one create app like this in future . A prime example is their
chatbot, which offers a way to interact with the platform. But
Zomato will not stopping there. It Recognizing the potential of
Technology , now a day its a Artificial Intelligence (AI) so they will
developing a more powerful AI bot that will provide more facilities
to user to interact with platform. Zomato uses technology to
provide maps through which the user can track and know the
order receive time. This strategy helps Zomato to become a
market leader in this industry.
4 Negative Marketing strategy:
• Zomato is a popular food delivery app, sometimes It will uses
negative marketing strategies by Facebook , by funny banner add
, by app notifications. Once time Zomato will post like this " Guys,
kabhi kabhi ghar ka khana bhi kha lena chahiye ".This post put
positive flow in [Link] people started seeing Zomato in a
positive way. They will also send notifications and make funny
banners with similar messages. By includes some tranding
message like " iss offer ne toh aag laga di " This strategy will
helps zomato to win people's hearts and people's trust.
Target Customer
Demographic:
• Urban residents in Tier 1
cities across India.
• Age range: 25 to 45
years old.
• Higher disposable
income.
Psychographic:
• Adventurous and open-
minded individuals.
• Appreciates diverse
cuisines.
• Values authenticity and
quality dining
experiences.
Behavioral:
• Regular users of food
discovery and delivery
platforms.
• Active on social media.
• Frequently shares dining
experiences online.
User Acquisition Strategy
Influencer
Digital Marketing: Partnerships: Referral Program:
• Utilize targeted digital • Collaborate with food • Implement a referral
advertising campaigns influencers, bloggers, program offering
on platforms such as and social media incentives such as
Google Ads, Facebook discounts or rewards
User Acquisition Strategy
Digital Marketing:
• Utilize targeted digital
advertising campaigns
on platforms such as
Google Ads, Facebook
Ads, and Instagram to
reach potential users
based on
demographics, Influencer
Partnerships: Referral Program:
interests, and online
behavior.
• Collaborate with food • Implement a referral
influencers, bloggers, program offering
and social media incentives such as
discounts or rewards
User Acquisition Strategy
Influencer
Partnerships:
• Collaborate with food
influencers, bloggers,
and social media
personalities to
promote Zomato,
generate buzz, and
increase brand
Digital Marketing: awareness among their Referral Program:
followers.
• Utilize targeted digital • Implement a referral
advertising campaigns program offering
on platforms such as incentives such as
discounts or rewards
User Acquisition Strategy
Referral Program:
• Implement a referral
program offering
incentives such as
discounts or rewards
for users who refer
friends and family to
join Zomato.
Influencer
Digital Marketing: Partnerships:
• Utilize targeted digital • Collaborate with food
advertising campaigns influencers, bloggers,
on platforms such as and social media
Customer Testimonials
The true measure of Zomato's success lies in the satisfaction and loyalty of our
valued customers, whose voices echo the sentiments of millions of diners across
India. Here are just a few testimonials from satisfied Zomato users, whose
experiences reflect the unparalleled convenience, reliability, and quality that define
the Zomato experience:
"Zomato has truly revolutionized the way I
discover and order food. With its user-friendly
interface and comprehensive restaurant
listings, I can always find exactly what I'm
craving, whether it's a quick bite or a special
occasion. Thank you, Zomato, for making dining
a delight!“
~Sylvie
Customer Testimonials
The true measure of Zomato's success lies in the satisfaction and loyalty of our
valued customers, whose voices echo the sentiments of millions of diners across
India. Here are just a few testimonials from satisfied Zomato users, whose
experiences reflect the unparalleled convenience, reliability, and quality that define
the Zomato experience:
"I can always trust Zomato to recommend the
best restaurants in town. The reviews and
ratings are spot on, and I love how easy it is
to order food for delivery. Zomato has become
an indispensable part of my dining routine!“
~Draco
Customer Testimonials
The true measure of Zomato's success lies in the satisfaction and loyalty of our
valued customers, whose voices echo the sentiments of millions of diners across
India. Here are just a few testimonials from satisfied Zomato users, whose
experiences reflect the unparalleled convenience, reliability, and quality that define
the Zomato experience:
"Zomato's delivery service is a game-changer!
The food always arrives on time and piping hot,
and the delivery partners are friendly and
courteous. Zomato has made eating out at home a
breeze!"
~Mizo
