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Key Traits of Consumer Markets

The document defines the consumer market as individuals and households who buy goods and services for personal consumption. It then lists characteristics of the consumer goods market, including that customers are numerous, purchase in small lots, products are mass produced, demand is primary, there is competition, and personal considerations guide purchases. Finally, it outlines models of consumer behavior and factors that affect buying decisions.

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pankajkakku
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79 views7 pages

Key Traits of Consumer Markets

The document defines the consumer market as individuals and households who buy goods and services for personal consumption. It then lists characteristics of the consumer goods market, including that customers are numerous, purchase in small lots, products are mass produced, demand is primary, there is competition, and personal considerations guide purchases. Finally, it outlines models of consumer behavior and factors that affect buying decisions.

Uploaded by

pankajkakku
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd

CONSUMER MARKET

ALL THE INDIVIDUALS AND HOUSEHOLDS WHO BUY OR ACQUIRE GOODS AND SERVICES FOR PERSONAL CONSUMPTION.

CHARACTERSTICS OF THE MARKET FOR CONSUMER GOODS


1. 2. 3. 4. 5. 6.

7.

CUSTOMERS ARE NUMEROUS. PURCHASE IN SMALL LOTS. MASS PRODUCTION. PRIMARY DEMAND. COMPETITION. PERSONAL CONSIDERATIONS GUIDE PURCHASES. BUYING MOTIVES.

CONSUMER PRODUCTS
1.

CONVENIENCE GOODS SHOPPING GOODS SPECIALTY GOODS

2.

3.

MODEL OF CONSUMER BEHAVIOUR


PRODUCT PRICE

MARKETING AND OTHER STIMULI

BUYER PRODUCT CHARACTERISTICS BRAND


BUYERS BLACK BOX BUYERS RESPONSES

PLACE PROMOTION

BUYING DECISION DEALER PROCESS PURCHASE

FACTORS AFFECTING BUYING BEHAVIOR


1.

CULTURAL FACTOR SOCIAL FACTOR PERSONAL FACTOR PSYCHOLOGICAL FACTOR

2.

3.

4.

BUYER DECISION PROCESS


PROBLEM RECOGNITION

INFORMATION SEARCH

EVALUATION OF ALTERNATIVES

PURCHASE DECISION

POSTPURCHASE BEHAVIOUR

THANK YOU

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