Cross-cultural communication
• Cross-cultural communication is the process of interacting with
people from different cultures in a respectful way, while
considering the differences in their beliefs and norms. It involves
both verbal and nonverbal communication skills.
Cross-cultural communication is important in the workplace
because it can:
• Improve collaboration: Effective cross-cultural communication
can help teams work together efficiently and harmoniously to
achieve their goals.
• Increase productivity: It can help enhance workplace harmony
and productivity.
• Foster a positive environment: It can create an environment
where all team members feel valued and understood.
• ETHNOCENTRICISM - evaluation of other cultures according to
Barriers to intercultural
communication in business
• While intercultural communication is important, it doesn’t always come
easy. Numerous communication barriers can threaten the integrity of
an organization, such as:
• Assuming similarities: It’s common to assume cultural similarities
between individuals, which is often not the case in intercultural
workplaces.
• Language barriers: The inability to overcome language barriers can
be one of the most intimidating communication barriers of them all.
• Struggles with anxiety: The discomfort of not relating to someone
can often add tension to communicative efforts.
• Ethnocentrism: The tendency to assume the superiority of one’s own
culture can often hamper intercultural communications.
Here are some tips for effective
cross-cultural communication:
• Be aware of cultural differences - Understand that each culture has its own
values, beliefs, and norms, which can impact how information
is interpreted.
• Adjust your communication style - Be aware of the communication
styles of different cultures and adjust your style accordingly. For example, some
cultures prefer formal language, while others prefer a more direct approach.
• Avoid closed questions
Don't ask questions that can be answered with a "yes" or "no". In many cultures, it
can be difficult or embarrassing to answer in the negative.
• Be humble and open-minded
Remain humble, forgiving, and open-minded when cultural barriers lead to
miscommunications or misinterpretations