Brochure
design
D R. L E N A FA R RA H
an informative promotional
paper documents
A brochure is an informative Brochures are promotional
paper document for documents, primarily used
advertising, which can be to introduce a company,
folded into a template, organization, products, or
pamphlet, or leaflet services and inform
What is potential customers or
members of the public of
the benefits.
?Brochour
They are usually distributed
inside newspapers, handed
out personally, or placed in
brochure racks in high traffic
locations.
where
What are the The main purpose of a brochure is to extend the
reader's knowledge on one specific topic in
Purposes of .which the brochure centers around
?Brochures 1. Catch the target audience's eyes at first
sight with its astonishingly beautiful visual
design.
2. Promote your products, agency, or service in
an intuitive way.
3. Build trust between you and your potential
clients.
4. Compared with advertising on TV or in
newspapers, brochures seem to be more
cost-effective.
5. After people get used to splendid online
advertisements, a tangible, tactile, and
delicate brochure becomes more precious.
You may ask yourself, why choose to use brochures over
other methods? The fact is brochure is one of the best
forms of marketing that can easily provide quick results by
boosting your business influence and conversion rates.
The following are some of the reasons why use a
brochure:
• It is a cost-effective method.
• Easily understandable by readers since it utilizes lucid
language to create awareness about something
• In terms of reaching your target audience, it is impressive
• Most well-designed brochures take little time to captures
the attention of potential clients
• Offer a consistent form of branding
• Offer solid future products and services references
featured by a company.
A brochure has many different types, and each
Types of type has got a different role to play. It can be
Brochure classified into the following five types according
to its format and layout.
Gate Fold Brochure
This is a pretty uncommon brochure because of
its expensive cost, which has a great influence
when it is used appropriately. Its inward folding
design makes it convenient to carry, and its
paper quality is very high; thus, readers can
.keep it for a long time
Bi-Fold Brochure
Bi-Fold Brochure is found among us every day. It
is one of the most popular and widely used
brochure types around, while it has a more
formal layout than tri-fold brochures. It is
mainly used for product catalogs and
presentations, trade shows and corporate
.meetings, etc
Tri-Fold Brochure
It is easy to know this is a three folds brochure
according to its name. And this is a pretty
common and brochure that we can see it
everywhere. This brochure has enough space
for designers to present information and design
interesting, thus attract more attention to the
.reader
Z-Fold Brochure
A Z-Fold brochure, basically an accordion fold, is
a great brochure folding option because of the
versatility it provides. Designers can separate
each element by making each panel stand-
alone, or design the brochure so that it opens
out to a full spread with one large, dramatic
.photograph
How to Create a Things to do before making a brochure .1
Stunning .Gather ideas and examples )1
Brochure: a As with any other project, the aim is to create an attractive, well-
designed, and informative document. Because of this, you will
Simple Guide need to start by familiarizing yourself with styles, graphics, and
how to word your brochure. The best way to do this is by
.collecting several examples that might fit your initial concept
.Brainstorm for your project )2
After gathering examples and getting well-versed with how you
will like your brochure, then start brainstorming ideas. Ask
:yourself the following questions to help you with this process
?What’s your brochure’s target audience •
?What is your budget for this entire process of making brochures •
Who should you consult further for extra input, clarification as •
?well as even draft feedback
.Write an outline with a mind map )3
A mind map is a better way of presenting your thoughts about
this kind of project. You should use it to create an outline, which
Tips for .a. Identify your target audience
Defining your target audience is essential in determining the style
making a and language to use when designing your brochure. SO, before you
start the entire process of making a brochure, first ask yourself who
brochure ?am I, or are we creating this brochure for
.b. Select an appropriate format
A format is another essential factor to considering when creating
your brochure. This is because one format is not ideal for all
services, people, products, or even gender. The main idea you
should aim for here is to utilize formatting to create an impression.
This may also include font size and type, language, and colors to
.use
.c. Determine the type of information to include
This is the sensitive part of all simply because the picture used may
either send the right or the wrong message. At times, you may not
include all information since a long block of text may seem too
hectic to read to most people. So, it is about including summarized
information using influential, professional, and maybe fun language
.depending on the occasion
Faculty of Art and Design
Design and visual communication
Graphic Design, Design for Media
?What to do Interior Design
