NIKE
One Day We Won’t Need
This Day
TIMELI 2003
1994
NE
Acquires Converse for
Nike signs LeBron James
$309 million
1964 1988 2012
Nike founded as blue- First “Just Do It” campaign Becomes official supplier
ribbon sports was launched for NFL apparel.
1971 1984 2015
Becomes official supplier
Officially becomes Nike Nike signs Michael Jordan
for NBA apparel.
NIK
Nike, Inc. is an American multinational corporation
E
that is engaged in the design, development,
manufacturing, and worldwide marketing and sales
of footwear, apparel, equipment, accessories, and
services. The company is headquartered near
Beaverton, Oregon, in the Portland metropolitan
area.
HISTORY &
HISTOREVOLUTION
EVOLUT
Y
Nike was founded in 1964 by Phil Knight and Bill
Bowerman as Blue Ribbon Sports, a distributor of
ION
Over the years, Nike has evolved from a small distributor
of imported shoes to a global leader in the sportswear
Japanese athletic shoes in the United States. The industry. One of the key factors in Nike's evolution has
company changed its name to Nike in 1971. Over the been its focus on innovation and design. In the 1980s,
decades, Nike has expanded its product line to include Nike introduced its Air cushioning technology. Nike has
apparel and equipment for a wide range of sports and also invested heavily in research and development,
activities. Today, Nike is one of the world's largest and creating new materials and manufacturing techniques to
most recognized sportswear companies, with a presence improve the performance and comfort of its products.
in over 190 countries. Today, Nike continues to push the boundaries of design,
technology, and marketing to maintain its position as a
leader in the sportswear industry.
STATIST
T O TA L R E V E N U E
ICS
T O TA L S T O R E S CONVERSE IN
INDIA
$ NO. NO.
FIND RECENT DATA FIND RECENT DATA FIND RECENT DATA
PRODUCT
S
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SNEAKERS JACKETS T S H I RT S
NIKE
Zoom Air technology gives runners the benefits of
ZOOM
a more responsive and energetic run. It helps
rebound from the road, getting runner's feet on
and off the ground quicker into the next stride
MESH
U PPER
Allows your feet to breathe and
avoids blister-causing friction.
L ACE
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sed do
FOAM
S OLE
Updated foam provides softer
cushioning than the previous
version
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UK7 UK7.5 UK8 UK8.5 UK9
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5
ORAN BLUE GREEN PURPL PINK
GE E
ENDORSEM
Nike endorsements refer to partnerships or sponsorships between Nike and athletes, teams, or other public figures. Nike has a long
ENTS
history of collaborating with high-profile athletes, such as Michael Jordan, LeBron James, and Tiger Woods, to promote its products and
build its brand
MICHAEL R O RY M C I L R OY TIGER WOODS
JORDAN
LEBRON JAMES R A FA E L N A D A L DEREK JETER
SUSTAINABI
LITY
Nike has made significant commitments to
sustainability and reducing its environmental
impact. In 2020, Nike announced a new
sustainability strategy, called "Move to Zero," which
includes several ambitious goals. One of these goals
is to achieve 100% renewable energy across Nike-
owned and operated facilities by 2025. Nike is also
working to reduce the carbon footprint of its
products by 30% by 2030, and to achieve zero
waste across its supply chain by 2025.
COMPETITI
ON
Adidas is a multinational corporation that designs and manufactures Puma is a German multinational company that designs and
athletic and casual footwear, apparel and accessories, and is the manufactures athletic and casual footwear, apparel and accessories,
largest sportswear manufacturer in Europe. and is the third-largest sportswear manufacturer in the world.
Under Armour is an American company that produces athletic Sketchers is an American footwear company that produces lifestyle
apparel, footwear, and accessories and is known for its innovative and performance shoes for men, women, and children, and is known
performance materials and designs. for its casual and comfortable styles.
MARKET
With footwear sales of $28 billion in the fiscal year ended May 31, 2021, Nike is the clear number 1 in the global sneakers market. Having
SHARE
started as an enterprise licensing Japanese running shoes for the American market, Nike quickly developed a name.
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Nike Adidas Puma Asics Converse Under Armour
2020 2021
THAN
KS
