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FRUITROPICAL

FruiTropical is a student-led food business specializing in Tuna Croquettes and Mango Smoothies, aimed at providing nutritious and delicious options to combat heat-related illnesses. The business emphasizes high-quality ingredients and affordable pricing, targeting students and school staff as its primary market. Their marketing strategy includes social media promotion and collaboration with other student organizations to increase visibility and customer engagement.
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0% found this document useful (0 votes)
27 views20 pages

FRUITROPICAL

FruiTropical is a student-led food business specializing in Tuna Croquettes and Mango Smoothies, aimed at providing nutritious and delicious options to combat heat-related illnesses. The business emphasizes high-quality ingredients and affordable pricing, targeting students and school staff as its primary market. Their marketing strategy includes social media promotion and collaboration with other student organizations to increase visibility and customer engagement.
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd

ENTREPRENEURSHIP 9

GROUP 4
PRESENTED BY:
GRADE 9
ABRAHAM & JACOB
MRS. JEVELENE POLICARPIO
Entrepreneurship Teacher
BUSINESS
1 PLAN
2
• OVERVIEW
AND
DESCRIPTION
BUSINESS
NAME

3 PICTURE OF
OUR PRODUCT 4 MARKETING
STRATEGY

5
MARKET/
TARGET
DEMOGRAPHIC
6 PRICING

7 PROFIT
PROJECT
1 OVERVIEW
Greetings! we are the founder of “FruiTropical”

FruiTropical is a unique Food Business of Group 4, containing 8


members that specializes in selling a combination of Tuna
Croquettes and Mango Smoothie. FruiTropical sells products with
the goal to help the people by serving them a nutritious and
delicious food that is very perfect this summer. We take pride in
using high-quality ingredients to create our Tuna Croquettes and
Mango Smoothie, ensuring that every bite and sip is packed with
flavor. Whether you're in the mood for a savory snack or a
refreshing beverage, FruiTropical has something for everyone.
PROPONENT AND BRIEF
BIOGRAPHY
Our Business includes 8 members. The proponent of our business is
Carissa Rose P. Aliling, a dedicated student who is passionate about
creating unique and delicious treats that bring joy to people's taste buds.

She leads a team of talented individuals that will propose the Business
plan together including Justine Rambonga, Elmo Manansala, Jameen
Tamayo, Santino Santiago, Sarah Murillo, Charryz Jusban and Charmane
Rubiano, who are all equally enthusiastic and talented in the kitchen, a
talented members who contribute their skills and ideas to make our
business successful. Contributed as group 4 that comes from the section
of 9-Abraham and 9-Jacob.
WHAT IS IT'S
PURPOSES?
Nowadays, the heat index not only here in the Philippines are rising up. Due to
high temperature/heat index, people are most likely to experience heat stroke,
heat exhaustion, headache and other heat illness. That's why our group decided
to go for Mango Smoothie that will help to prevent heat illness, hydrate your
body while giving you a lot of nutrients, and at the same time, a flavorful and
tasty summer snack that is made out of nutritious Tuna.

The purpose of our business is to offer a unique and tasty snack and beverage
options that cater to a wide range of tastes and preferences. Whether you’re
looking for a refreshing drink or you want to indulge in a flavorful snack, our
products are sure to satisfy your cravings.
MISSION

Our Business mission is We are also aiming to Another mission we


to provide an good quality, provide an delicious and we're aiming for is to
tasty, nutritious, and a innovative food and help people have an
food product that will fulfill beverage options to our refreshing drink and
a lot of people's food customers, creating flavorful snacks that is
cravings that will also memorable experiences both nutritious despite
satisfy and help you to be that will keep them of the rising heat index.
both physically and coming back for more.
mentally happy.
WHAT MAKES YOUR
PRODUCT
DIFFERENT?
02 Our Mango Smoothie are made out of flavorful
fruits that have a lot of nutritional value and gives
you a lot of hydrating vitamins. Apart from our
product having a lot of nutritional values, our

01
products are also cheap and affordable, that
What sets our products different and unique is
even students can afford it. Our Tuna Croquette
the combination of flavors and ingredients we
and Mango Smoothie is a unique and irresistible
use. Another thing that sets our products apart
treat that will leave customers craving for more.
is the careful selection of ingredients and the
meticulous preparation process. Our Tuna
Croquettes are made from healthy and
nutritious ingredients with a special blend of
seasonings,
WHY WILL PEOPLE
WANT TO BUY?
People will want to buy our product because it offers a delicious and intriguing flavor combination that is not commonly
found in the market. Most of the Mango Smoothie and Tuna Croquettes you can find in the market offers a delicious taste
but does not give you enough nutritional values, while on the other hand, our Mango Smoothie and Tuna Croquettes exactly
does the opposite, our food products do satisfy your taste buds while also giving you the nutritional values it contains.

Our food and drink products has a lot of nutritional properties like Tuna that is good for our heart and potatoes that is also
good for our eyes. Mango that is rich in vitamins and has a lot of health benefits, including potential anticancer effects, as
well as improved immunity and digestive and eye health. This means you can enjoy your meal without having the feeling of
gaining weight in a bad way. With our products, you can freely enjoy to eat and drink whenever you want.

Another thing that will make people want to buy our Tuna Croquette and Mango Smoothie is because of it's delicious taste,
high-quality ingredients, and unique and flavorful offerings we provide. We offers convenient and satisfying option whether
they are looking for a quick snack or a refreshing drink. Its delicious taste, innovative concept, and affordable price point will
make it a must-have dessert for all ages. Additionally, supporting student projects like ours may attract customers who want
to encourage young entrepreneur.
2 BUSINESS NAME & LOGO
FruiTropical
Our business name FruiTropical is a combination of
"Fruit" and "Tropical", symbolizing the fusion of
tropical fruits in our Mango Smoothie. The name
"FruiTropical" signifies the exotic and refreshing
nature of our business. FruiTropical suggests a
blend of fruity flavors of drink with a tasty and
flavorful tropical twist in our snacks, capturing the
essence of our offerings.
3
PICTURE
OF OUR
PRODUCTS
PHOTOS &
DOCUMENTATION
HOW WILL YOU PROMOTE
YOUR PRODUCTS?
We will promote our product through social media platforms
such as Instagram, Facebook and Tiktok, as well as through
flyers and word-of-mouth marketing from our satisfied
customers.

We will also collaborate with other student organizations to


increase visibility and reach a wider audience and also to
spread the word about our delicious Tuna Croquettes and
refreshing Mango Smoothie.
4 MARKETING STRATEGY
TARGET MARKETS AND
5 DEMOGRAPHICS
Our target market includes students and school staff in our school who are
looking for a tasty and innovative snack option during breaks. These products
will be for everyone, there's no age policy for you to be able to try this most
unique and special products we make, our target market are for everyone who
are open to trying new food creations and appreciate good quality snacks.

We aim to capture their attention with our unique Tuna Croquette and Mango
Smoothie to build a loyal customer base through quality and innovation.

Our Tuna Croquette and Mango Smoothie will help you to fulfill your food
cravings and at the same time will make you hydrated and gives you a lot of
nutritional values. Our product will appear in school canteens, social media,
and different websites for you to be able to easily access and try our unique
and flavorful products.
WHY UTILIZE SOCIAL MEDIA FOR
PROMOTION AND MARKETING
YOUR PRODUCT?
Utilizing social media for promotion and marketing our products is crucial
in reaching a wider audience and increasing brand visibility.

Social media platforms allow us to engage with customers, showcase our


products visually, and share promotions or events in a cost-effective and
efficient manner.

Additionally, social media provides valuable analytics and insights that


help us understand consumer preferences and behavior, allowing us to
tailor our marketing strategies for better results.
PRICING
6 TUNA CROQUETTE
To obtain the cost of our Tuna Croquette, we must first complete step
number 1. Make a list of all expenses.

The price of our tasty and nutritious Tuna Croquette are ranging up to 52
pesos per two pieces. Our wonderful tuna croquette is a type of meal that
you should try because it provides a nutrious and healthy ingredients . For
us to prevent loss in our business, we should compute way more carefully.
We got the final price of 52 pesos per 2 pieces of our Tuna Croquette by
multiplying our cost price which is 554 to our 30% mark-up, then we added
our cost price again and divided it on how many tuna croquette we made
with those delicious ingredients. Then we multiplied the total price per piece
by 2.
PRICING
6 MANGO SMOOTHIE
To be able to obtain the cost of our smoothie, we must first complete step
number 1. Make a list of all expenses.

The price of our unique and nutrious smoothie are ranging up to 43 pesos,
affordable isn't it? Our smoothie provides a refreshing and hydrating
ingredients that are really helpful nowadays due to heat index. For us to
prevent loss in our business, we should compute way more carefully. We got
the final price of 43 pesos per glass of our smoothie by multiplying our cost
price which is 528 to our 30% mark-up, then we added our cost price again
and divided it on how many glass of smoothie we had provided with those
fresh ingredients.
COMPUTATION
7 TUNA CROQUETTE
Cost of Ingredients : 554 pesos
Multiplied by 30% mark-up.
Century Tuna - 92 pesos (554 x .3)
= 166.2 pesos
Fresh Potato - 90 pesos
Then, we added the cost of our ingredients and our
Bread Crumbs - 40 pesos
final mark-up.
Eden Cheese - 56 pesos (554 + 166.2)
Mayonnaise - 68 pesos = 720.2 pesos
Cornstarch - 15 pesos Lastly, we divided the total by how many products we
Eggs - 20 pesos have made which is 28 pieces.
(720.2 ÷ 28)
Parsley - 10 pesos
= 16 pesos per pieces.
Square Kraft Box - 106 pesos To get the final price of the Tuna Croquette per two
• Bamboo Mini Fork - 57 pieces, we multiplied the price of per piece by 2.
= 554 pesos (16 x 2)
= 52 pesos per 2 pieces.
COMPUTATION
7 MANGO SMOOTHIE
Cost of Ingredients : 528 pesos
Multiplied by 30% mark-up.
Yoghurt - 47 pesos (528 x .3)
Milk - 40 pesos = 158.4 pesos
Mango - 76 pesos Then, we added the cost of our
Banana - 10 pesos ingredients and our final mark-up.
Bagasse Sugar Cane Straw - 135 pesos (528 + 158.4)
Paper Cup Plain - 220 pesos = 686.4 pesos
= 528 pesos Lastly, we divided the total by how many
products we have made which is 16
glasses of smoothie.
(686.4 ÷ 16)
= 43 pesos per each glass of smoothie
THANK
YOU

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