SWOT
ANALYSIS
SUNRISE
BREW
STRENGT
HS
Our coffee shop
• The quality offers a high-
of our quality coffee,
• product
Top notch tea, and other
customer beverages, as
service
• A good well as fresh and
location tasty food
Providing Convenient location
excellent can be a strong
customer service asset in our coffee
can go a long shop venture. In
way in attracting fact, it can have a
customers to direct effect of our
overall business
your coffee shop
WEAKNESSE
S
• Variable
The demand for
coffee and other
beverages can be
demand and
affected by a
seasonality
• High running variety of external
costs factors, including
• Limited the weather,
operating hours economic
Many coffee
Coffee shops
shops operate
often have high
during the
overhead costs,
morning and
including rent,
early afternoon
utilities,
hours, which can
marketing
limit the potential
budgets and for revenue.
OPPORTUNITIE
S
Partnering with local
businesses or
• Partnerships with
organizations and
other local
collaborating with
businesses other food and
• Hosting special
beverage vendors in
events
our vicinity, can help
• Menu our coffee shop grow
its number of
expansion
customers and
The events can By including new
food and beverage
help our coffee
options, such as
shop build a
smoothies, pastries
sense of
or even sandwiches
community and
and food, can
establish itself appeal to a wider
as a popular range of customers
gathering place. and generate more
revenues.
THREATS
There may be a lot
of competition in
• Tough
the coffee shop
competition
• Shift in market where we
consumer operate, as there
preferences are many small
• Disruptions in the
supply chain businesses that
offer similar
We live in a Delivery delays or
shortages of
fast-paced
certain coffee
world where ingredients or
consumer equipment can
trends often impact a coffee
change, and shop’s ability to
operate effectively
new trends keep
and maintain