Perspective in Communication
Part A – Chapter 3
DIGITAL PRESENTATION
PERSPECTIVE IN COMMUCTION
Perception is the process through which we
1. RECEIVE
2. SELECT
3. ORGANIZE
4. INTERPRET
Input from our sensory receptors.(Eye, nose, skin, ear and tongue)
OR
Perception is the combination of different sensation and the utilization of past experience in
recognizing
Perspectiveobjects.
is an individual’s point of view through which we interpret and understand every
communication and event happening around us.
Different people have different perspective as everyone sees things differently from others.
We convey and interpret messages through the filters of our knowledge, beliefs, and motives.
DIGITAL PRESENTATION
PERCEPTUAL PROCESS MODEL
ENVIRONMENTAL STIMULI
Feeling Hearing Seeing Smelling
Taste
Selective Attention
Organizing and Interpretation
Meaning of Information
DIGITAL PRESENTATION
FACTORS AFFECTING PERSPECTIVES IN COMMUNICATION
DIGITAL PRESENTATION
FACTORS AFFECTING PERSPECTIVES IN COMMUNICATION
VISUAL PERSPECTIVE
LANGUAGE
PAST EXPERIENCES
ATTITUDE
PREJUDICE
ENVIRONMENT
FEELINGS
DIGITAL PRESENTATION
VISUAL PERSPECTIVE
Our brain processes the information seen through the eyes
and interprets it. Visual perspective refers to our tendency
to focus only on the parts of a scenario that we are most
inclined to notice
DIGITAL PRESENTATION
LANGUAGE
The interpretation depends upon the meaning or connection that a
receiver associates with the word. Therefore, it is advisable to use
words and synonyms that express the exact thought or emotion and
leave the least to interpretation.
DIGITAL PRESENTATION
PAST EXPERIENCES
We enter situation or a communication with certain expectations of
what will happen and behave accordingly. These are based on the filters
or perspectives that we have developed due to our past experience.
DIGITAL PRESENTATION
ATTITUDE
Attitude is a psychological construct, a mental and emotional
entity that inheres in, or characterizes a person.
It is an acquired state through experiences.
It is an individual's predisposed state of mind regarding a
value and it is precipitated through a responsive expression
towards oneself, a person, place, thing, or event (the attitude
object) which in turn influences the individual's thought and
action/
Attitude is a mindset that decides how an individual perceives
an idea or a situation and responds to it.
DIGITAL PRESENTATION
PREJUDICE
Prejudice is an idea or opinion that is not based on fact, logic, or
experience.
Prejudice is considered a negative attitude, especially when it is related to
hatred or intolerance for certain groups of people. Prejudice are partly
due to culture and partly due to personal preferences. When we act on
our prejudices, then it becomes discrimination.
DIGITAL PRESENTATION
ENVIRONMENT
Recognizing how the environment affects your communication with
others helps us to understand why someone might be communicating in
a particular way. This understanding further helps us to create or choose
an environment that is conducive for the specific communication.
Do you speak to your parents in the same wye that you do to your
friend? Are you formal while talking to the people you know well? The
answer to these questions would be a ‘no’. All of us communicate
differently in different environment.
DIGITAL PRESENTATION
Feelings
There are two ways in which your feelings can influence your
communication with another person:
The first one refers to the way how you feel on a specific day.
The second aspect related to feelings refers to how you feel about a
specific person
DIGITAL PRESENTATION
Beliefs
Our beliefs form a vicious cycle. Our unique perspective, with which we interpret any
message or event, stems from our belief system. Beliefs shape our behavior, which in
turn affects our communication style.
Belief system is a vicious cycle that repeats itself, unless we make a conscious decision
and put in disciplined efforts to change it, so what we can think, behave and
communicate in a better way
A change in how we act and communicate will change the way other people will treat
us.
DIGITAL PRESENTATION
Eric Burner’s Theory on Transactional Analysis
4 Life Positions that each of us may take on in approaching any
interaction
DIGITAL PRESENTATION
I’m OK I’m not OK
Communication Assertive Passive, nervous
Style: Clear and calm Hesitates to assert
You’re
Behavior: tone ideas, puts
OK
Outcome: Most productive inadequate efforts
Not productive
Communication Aggressive Passive-Aggressive
Style: Loud and angry Evades conflict, does
You’re
Behavior: Not productive not accept
Not OK
Outcome: Not productive
DIGITAL PRESENTATION
Questions
How does Environment affect communication? Give an Example.
Surabhi and her friend are debating about an artwork. Some of them think that it is a jungle
scene, while others perceive it as life journey of a person. Which factor is influencing their
perspective towards that artwork.
Write two instances where your perspective has influenced your behavior towards a
classmate or a friend.
Has any of your past experiences affected your communication with others? State how it
affected the outcome of communication.
DIGITAL PRESENTATION
