Project Proposal: Microgreens
Production
SHG Unit 'Kaveri' - Wayanad, Kerala
Small Scale Agribusiness
Basic Details of the Enterprise
• • Name: SHG Unit 'Kaveri'
• • Location: Wayanad, Kerala
• • Business Type: Small Scale Agribusiness
• • Product: Organic Microgreens
Members
• • Women Self-Help Group Members
• • Skilled & Unskilled Workers
• • Sales & Marketing Team
Type of Agribusiness
• • Indoor & Outdoor Microgreens Cultivation
• • Organic Farming Practices
• • Value Addition & Direct Sales
Loan Amount & Financial Support
• • Total Project Cost: ₹2.00 Lakhs
• • Loan Amount Required: ₹1.50 Lakhs
• • Equity Contribution: ₹0.50 Lakhs
Schemes Available
• • PMEGP (Prime Minister’s Employment
Generation Programme)
• • NABARD Subsidies
• • Women Entrepreneurship Support
• • Kerala Government MSME Schemes
Loan Interest & EMI
• • Interest Rate: 10-12% per annum
• • Loan Term: 3-5 Years
• • EMI: Approx ₹3,000-₹3,500 per month
How to Repay?
• • Revenue from Direct Sales
• • Bulk Orders from Restaurants & Health
Stores
• • Partnership with Local Supermarkets
• • Government & SHG Support Schemes
Profit & Revenue
• • Expected Monthly Sales: ₹50,000
• • Annual Turnover: ₹6.00 Lakhs
• • Net Profit: ₹2.00 Lakhs per year
Benefit-Cost Analysis
• • High Return on Investment
• • Sustainable & Low-Cost Production
• • Growing Demand for Organic Microgreens
• • Minimal Risk with Recurring Revenue
Production
Description Cost
Cost (₹ in Lakhs) Breakdown
Annual Quantity
Microgreen Seeds & 0.50 100 kg
Growing Medium
Trays & Equipment 0.30 200 units
Water & Electricity 0.20 -
Labor & Wages 0.40 -
Packaging & Branding 0.30 10,000 packs
Marketing & Distribution 0.30 -
Expected Outcome
• • Employment for Women SHG Members
• • Sustainable Farming Model
• • Contribution to Health & Wellness Industry
• • Expansion into Larger Markets & Exports
Marketing Plans
• • Selling to Restaurants & Health Stores
• • Online & Direct-to-Consumer Sales
• • Social Media & Community Engagement
• • Partnerships with Organic Food Brands
Affiliations & Partnerships
• • Local SHGs & Women Entrepreneur
Networks
• • Organic Certification Bodies
• • Government & MSME Support Agencies
• • Financial Institutions & Loan Providers
Conclusion
• • A Sustainable & Profitable Small-Scale
Enterprise
• • Women-Led Economic Empowerment
• • Growing Market Demand for Microgreens
• • Government & Institutional Support