ZUDIO

ZUDIO
 Who we are
 A fashion brand from - the house of tata trent ltd.
 What we do?
 Offer irresistible fashion at irresistible prices constant
newness in store.
 where we are?
 currently in 196 cities in India, coming to your city very soon.
 Company Overview

Parent Company: Trent Ltd.

(Tata Groups)
Founded: 2016
Headquarters: Mumbai, India
Industry: Fashion, Retail
Core Products:, Men’s
Women’s, and children’s
apparel, footwear, accessories.
Number of Stores: 545 stores
across India (as of march2024)
DECODING ZUDIO MARKETING STRATEGIES
&7P’S OF MARKETING MIX
MARKETING STRATEGIES

Identify Right People

Low Cost
Keep Inventory Fresh
FoCo Model
$0 Ad Cost
ZUDIO Follow the FOCO Model;
• The FOCO Model (Franchise Owned, Company Operated)Zudio’s
rapid expansion across India is largely due to its innovative FOCO
(Franchise Owned, Company Operated) model.
• Here’s how it works:Zudio partners with franchisees who invest
their own money to build and set up the stores, typically costing
between ₹1.5 to ₹2 crores for a 6,000 square feet outlet.
• Once the store is ready, Zudio takes over the operation and
management, leaving the franchisee to collect a percentage of
the revenue.
• This model allows Zudio to scale quickly without the heavy
capital expenditure that typically accompanies retail expansion.
• As a result, the number of Zudio stores grew from just 7 in 2018
to 352 by March 2023, with plans to cross 500 stores by the end
FINANCIAL PERFORMANCE AND GROWTH ZUDIO’S
FINANCIAL PERFORMANCE OVER THE PAST FEW YEARS
7 P’S OF MARKETING MIX
Product
Price
Place
Promotions
Process
People
Physical
Evidence
 PRODUCT
 Definition: The goods or
services offered to meet  Zudio offers a wide range of
customer needs. trendy and affordable apparel,
 - Elements to Consider: including clothing for men,
women, and children. The
 - Features and quality brand emphasizes on delivering
 - Design and branding fashionable designs that cater
to current trends while ensuring
 - Variants and packaging
quality at low prices.
 - Lifecycle and warranty
 PRICE
 Definition: The amount
 Zudio follows a competitive
customers pay for the product
pricing strategy, positioning
 - Strategies:
itself as a budget-friendly
 - Pricing strategy (penetration, option for consumers. Prices are
skimming, competition-based) kept low to attract a broad
 - Discounts and payment terms customer base, with regular
discounts and promotions to
 - Price positioning (premium vs.
encourage purchases.
budget)
 PLACE
 Definition: How the product is
distributed and where it is
 Zudio primarily operates
available.
through physical stores located
 - Components:
in various cities across India.
 - Distribution channels (direct  The brand focuses on high-
vs. indirect) traffic locations to maximize
 - Locations (online vs. physical visibility. Additionally, there
stores) may be an online presence to
 - Inventory management cater to the growing demand
for e-commerce.
 - Logistics and supply chain
considerations
 PROMOTIONS
 Definition: The activities that
communicate the product’s
benefits and persuade  Zudio employs various
customers to purchase.
promotional strategies,
 Tools: including in-store promotions,
 - Advertising (TV, print, online) social media marketing, and
collaborations with influencers.
 - Sales promotions (discounts,
The brand focuses on creating
coupons) awareness through advertising
 - Public relations (press and engaging customers with
releases, events) seasonal sales and offers.
 - Personal selling and direct
marketing
 PEOPLE
 Definition: Everyone involved
in the product's delivery and
 Zudio’s staff plays a crucial role
customer interaction
in delivering customer service
 - Aspects to Focus On: and enhancing the shopping
 - Staff training and expertise experience. Trained employees
assist customers in-store,
 - Customer service and
providing styling advice and
interaction ensuring a friendly environment.
 - Employee engagement and The brand also focuses on
culture understanding customer feedback
to improve service quality.
 - Role of stakeholders in
customer experience
 PROCESS
 Definition: The systems and
 Zudio emphasizes a
processes that deliver the
product or service to streamlined shopping process
customers. both in-store and online. This
includes easy navigation on
 Key Considerations: their website, efficient checkout
 - Service delivery mechanisms procedures, and clear return
 - Customer journey mapping policies. In-store, the layout is
designed for quick browsing,
 - Efficiency and quality control making it easy for customers to
 - Technology integration find what they need.
 PHYSICAL EVIDENCE
 Definition: The tangible
 The physical evidence of Zudio
aspects that help shape
includes the design and
customer perceptions of the
ambiance of its stores, which
product or service.
reflect a modern, youthful vibe.
 Elements: The branding, signage, and
 - Physical environment (store packaging also contribute to
layout, ambiance) the overall customer
experience, reinforcing Zudio’s
 - Branding materials
identity as an affordable
(brochures, business cards) fashion retailer. The quality of
 - Online presence (website the products themselves serves
design, user experience) as a testament to the brand's
 - Customer reviews and commitment to style and
CONCLUSION
 Zudio’s effective application of the 7Ps marketing
mix, enables it to establish a strong presence in the
affordable fashion retail sector. By focusing on trendy
offerings at competitive prices and creating a positive
shopping experience in-store, Zudio successfully
caters to its target audience. This strategic approach
not only enhances customer satisfaction but also
fosters brand loyalty, positioning Zudio as a go-to
destination for budget-conscious shoppers seeking
style and quality.
A RAJASEKHAR REDDY
NSM24067