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Ethical Hacking – OMCC301
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Emerging Technologies in Marketing
Artificial Intelligence (AI) in Marketing
•Personalization: AI analyzes user behavior to deliver tailored product
recommendations (e.g., Netflix, Amazon).
•Chatbots & Customer Support: AI-driven chatbots provide instant
assistance (e.g., ChatGPT, Facebook Messenger bots).
•Predictive Analytics: AI forecasts customer trends, helping
businesses optimize ad targeting and pricing.
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Internet of Things (IoT) in Marketing
•Smart Devices & Personalized Ads: IoT devices (smart TVs,
wearables) collect data to deliver hyper-personalized marketing.
•Real-Time Customer Insights: Sensors in retail stores track
customer movement and preferences for targeted promotions.
•Connected Consumer Experience: Smart fridges suggest
grocery orders, and fitness trackers recommend health products.
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Artificial Intelligence (AI) in Marketing
1.1 AI-Powered Chatbots
•Chatbots use AI and natural language processing (NLP) to
engage with customers in real time.
•Examples: ChatGPT, Google Bard, and Facebook
Messenger bots.
•Benefits: 24/7 customer service, instant responses, and
lead generation.
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Personalized Recommendations
• AI analyzes customer behavior and purchase
history to suggest relevant products.
• Examples: Amazon, Netflix, and Spotify’s
recommendation engines.
• Benefits: Increased customer engagement and
conversion rates.
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Automated Content Creation
• AI tools generate blog posts, social media
content, and ad copy.
• Examples: Jasper AI, [Link], and
Grammarly.
• Benefits: Saves time, enhances creativity,
and improves content consistency.
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AI in Ad Targeting
• AI-powered platforms analyze user data to
deliver highly targeted ads.
• Examples: Google Ads and Facebook Ads
Manager.
• Benefits: Higher ROI, improved audience
segmentation, and reduced ad spend.
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Predictive Analytics
• AI predicts customer behavior, market trends,
and business outcomes.
• Examples: Salesforce Einstein, IBM Watson
Analytics.
• Benefits: Better decision-making, optimized
marketing strategies, and risk reduction.
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AI in Email Marketing
• AI segments audiences and personalizes
email campaigns.
• Examples: HubSpot, Mailchimp, and
Marketo.
• Benefits: Higher open rates, better
engagement, and increased conversions.
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Internet of Things (IoT) in Marketing
IoT enables real-time data collection,
connected devices, and enhanced customer
experiences.
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Personalized Customer Engagement
IoT devices, such as smartwatches and smart
home assistants, collect data on user behavior and
preferences. Businesses use this data to deliver
personalized recommendations and promotions.
Example: Smart refrigerators suggest grocery
deals based on usage patterns.
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Real-Time Location-Based Marketing
IoT-powered beacons send targeted offers to
customers' smartphones when they enter a store.
GPS-enabled devices help brands engage with
customers based on their real-time location.
Example: A coffee shop sends a discount
notification when a customer walks nearby.
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Enhanced Customer Experience
• Smart devices improve service delivery by
anticipating customer needs.
• Example: IoT-enabled hotel rooms adjust
lighting and temperature based on guest
preferences.
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Automated and Data-Driven Advertising
• IoT collects and analyzes customer behavior,
enabling data-driven ad [Link]
billboards change content dynamically based on
weather, traffic, or audience demographics.
• Example: A digital billboard promoting cold
drinks on hot days.
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Improved Product and Service Development
• IoT devices provide feedback on product
usage, helping brands refine offerings.
• Example: Smart fitness trackers help
sports brands develop better workout
gear.
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Seamless Omnichannel Experience
• IoT integrates online and offline shopping
experiences.
• Example: A smart mirror in a store
suggests accessories based on what a
customer tries on.
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Supply Chain Optimization and Inventory
Management
• IoT sensors track inventory levels,
reducing stockouts and overstock issues.
• Example: Smart shelves notify staff when
products need restocking.
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The Future of IoT in Marketing
• As IoT technology continues to evolve, its
impact on marketing will become even
more profound. The future of IoT in
marketing is driven by hyper-
personalization, automation, real-time
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Hyper-Personalized Marketing
with AI & IoT
• What’s Changing?
• AI-powered IoT devices will enable ultra-personalized
experiences based on real-time user data.
• Smart home assistants (Alexa, Google Home) and
wearables will analyze customer preferences to deliver
highly customized recommendations.
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• Impact:
• Marketing will shift from broad segmentation
to individualized marketing.
• Increased customer engagement and brand
loyalty.
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Voice & IoT-Integrated Conversational
Marketing
• What’s Changing?
• IoT-powered voice assistants will handle
product recommendations and purchases.
• Brands will optimize marketing campaigns for
voice search and voice-enabled shopping.
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• Impact:
• Companies will invest in voice SEO and AI
chatbots to enhance conversational
marketing.
• Voice commerce (V-commerce) will become
mainstream.
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Smart Billboards & Context-Aware
Advertising
• What’s Changing?
• Digital billboards and screens will adjust
advertisements based on weather, traffic,
and consumer demographics.
• AI-driven sensors will analyze nearby foot
traffic and dynamically change ads.
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• Impact:
• Increased ad relevance and higher
conversion rates.
• Data-driven outdoor advertising.
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Predictive Marketing & IoT-Driven
Consumer Insights
• What’s Changing?
• IoT will collect massive amounts of real-time
data to predict consumer behavior.
• Brands will use predictive analytics to market
products before customers even realize they
need them.
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Impact:
•Marketing will shift from being reactive to
proactive.
•Brands will anticipate customer needs
before they arise.
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IoT-Enabled Product as a Service
(PaaS)
What’s Changing?
•Brands will shift from selling products to
offering subscription-based services
powered by IoT.
•Smart devices will monitor usage and offer
automatic refills or upgrades.
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Impact:
•Increased customer retention through
seamless subscription models.
•Predictable revenue streams for
businesses.
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Enhanced Data Security & Ethical IoT
Marketing
What’s Changing?
•With the rise of IoT, concerns over data
privacy and cybersecurity will grow.
•Brands will need to adopt transparent
data policies to build consumer trust.
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Impact:
•Companies will prioritize data security and
ethical marketing practices.
•Stricter regulations (GDPR, CCPA) will
govern IoT marketing.
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The Rise of 5G & Edge Computing in IoT
Marketing
What’s Changing?
•5G networks will enable faster and more
reliable IoT device connectivity.
•Edge computing will process data closer to
users, reducing latency and improving real-
time marketing interactions.
