ADITYA ENGINEERING COLLEGE (A)
Design Thinking & Innovation
By
GADI LAVARAJU
Dept of CSE
Aditya Engineering College(A)
Surampalem.
Aditya Engineering College (A)
• What is Design?
• Design is the process of creating and planning something with a purpose, intent,
or functionality in mind.
• Key Elements of Design:
• Purpose: Every design has a goal
• User-Centric Approach: Many designs are created with the user experience
(UX) in mind to ensure they are intuitive and practical.
• Process: Design typically involves steps such as research, brainstorming,
sketching, prototyping, testing, and refining.
UHV Design Thinking February 17, 2025
Aditya Engineering College (A)
• Types of Design:
• Graphic Design: Visual communication using images, and layout.
• Industrial Design: Creating products that are functional, manufacturable.
• Interior Design: Planning and decorating interior spaces for functionality and
style.
• Fashion Design: Designing clothing and accessories.
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• Innovation refers to the process of introducing new ideas
• It involves creativity, originality, and often a departure from traditional
approaches to create something better, more efficient, or more effective.
• Key Characteristics of Innovation:
• Novelty: Introducing something new or significantly improved.
• Value Creation: Providing benefits such as improved efficiency, enhanced user
experience.
• Practical Application: Translating creative ideas into real-world solutions or
products.
• Examples:
• The development of the internet transformed communication and information
sharing.
• Electric
UHV vehicles, like those by Tesla, revolutionized transportation.
Design Thinking February 17, 2025
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• Design Thinking is a human-centered, iterative problem-solving approach
that focuses on understanding users, challenges Facing , and generating
innovative solutions.
• The five stages of design thinking are
• Empathize: Understand the needs of the users
• Define: Identify the problems and needs
• Ideate: Develop potential solutions
• Prototype: Transform the idea into a tangible solution
• Test: Test the solution
UHV Design Thinking February 17, 2025
Aditya Engineering College (A)
UHV Design Thinking February 17, 2025
Aditya Engineering College (A)
UHV Design Thinking February 17, 2025
Aditya Engineering College (A)
UHV Design Thinking February 17, 2025
Aditya Engineering College (A)
• Empathize
• Empathy is the first step of the design thinking process. Without
empathizing with the customers cannot understand their needs and
requirements.
• User surveys and personal contacts with the customers of the
organization will result in gaining insights into their mindset and
priorities.
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Design Thinking February 17, 2025
Aditya Engineering College (A)
UHV Design Thinking February 17, 2025
Aditya Engineering College (A)
• Key Components of the Empathy Phase:
• User Research:
Gathering information about the target audience through various methods:
Interviews: One-on-one conversations to understand users' needs, pain points, and goals.
Observation: Watching users in their natural environment to see how they interact with
products, services, or systems.
Surveys and Questionnaires: Collecting structured data about user preferences and
experiences.
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• Building Empathy Maps:
A visual tool that helps synthesize insights into four quadrants:
• What users say (verbal statements and feedback).
• What users do (observable actions and behaviors).
• What users think (their thoughts and internal reasoning).
• What users feel (emotional responses and sentiments).
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• Empathy-Building Techniques:
• Role-Playing: Stepping into the users' shoes to experience their challenges.
• Storytelling: Listening to or recounting users' stories to capture their
experiences and emotions.
• Shadowing: Following users as they perform tasks to observe their interactions
and struggles.
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• Define
• The second step of the design thinking process focuses on defining the
ideas collected from the customers of the organization.
• Some of the ideas or information collected in the empathize stage may
not be clear or defined properly by the users
• These defined problems will be formulated into a problem statement
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• Ideate
• Ideating is the process of generating ideas to solve the problems mentioned in
the problem statement. In this stage, design teams will collaborate with the
product or software development teams to ideate.
• This step of the design thinking process requires teamwork and effective
communication between cross-functional teams to succeed in formulating
feasible ideas.
• Prototype
• Those innovative ideas can then be developed further with the help of the
product or software development team into a working model of the real
product or service known as a prototype.
• These prototypes do not need to be of high quality as they are not the final
product and require testing.
Design Thinking
UHV February 17, 2025
Aditya Engineering College (A)
UHV Design Thinking February 17, 2025
Aditya Engineering College (A)
UHV Design Thinking February 17, 2025
Aditya Engineering College (A)
UHV Design Thinking February 17, 2025
Aditya Engineering College (A)
UHV Design Thinking February 17, 2025
Aditya Engineering College (A)
UHV Design Thinking February 17, 2025
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• Key Components of the Define Phase:
• Synthesize Research Insights:
Analyze the data gathered during the empathy phase (interviews, observations, surveys,
etc.).
Identify patterns, themes, and root causes of user challenges.
Highlight key insights that reveal user motivations, needs, and pain points.
• Craft a Problem Statement:
• Create a Point of View (POV) statement that articulates the problem from the
user's perspective.
• Define User Needs:
• Translate observations into actionable needs.
Example: If users express frustration with a product’s complexity, their need might be for a
simpler.
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Design Thinking February 17, 2025
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• Frame the Design Challenge
• Turn the problem into an actionable design challenge.
• Use How Might We (HMW) questions to guide brainstorming.
• Example: "How might we help working parents prepare nutritious meals
faster?“
• Collaborative Alignment
• Ensure all team members agree on the problem statement and focus.
• Use visual tools like affinity diagrams or journey maps to summarize insights.
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Design Thinking February 17, 2025
Aditya Engineering College (A)
• Tools and Techniques
• Affinity Mapping: Group similar insights to identify patterns and themes
• Empathy Maps: Organize what users say, think, feel, and do into a clear
summary.
• Journey Maps: Outline the user's experience to identify pain points and
opportunities.
• Why-Why Technique: Dig deeper to uncover the root causes of the problem.
Design
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• Problem Statement: Take time to properly articulate the problem statement.
• Answer the following questions:
• 1) What is the problem?
• 2) Who has the problem?
• 3) Where is the problem?
• 4) Why does it matter
UHV Design Thinking February 17, 2025
Aditya Engineering College (A)
UHV Design Thinking February 17, 2025
Aditya Engineering College (A)
UHV Design Thinking February 17, 2025
Aditya Engineering College (A)
UHV Design Thinking February 17, 2025
Aditya Engineering College (A)
Design Thinking
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Aditya Engineering College (A)
UHV Design Thinking February 17, 2025
Aditya Engineering College (A)
UHV Design Thinking February 17, 2025
Aditya Engineering College (A)
Design
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UHV Design Thinking February 17, 2025
Aditya Engineering College (A)
UHV Design Thinking February 17, 2025
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Design Thinking February 17, 2025
Aditya Engineering College (A)
Design Thinking
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UHV Design Thinking February 17, 2025
